Marketing Day: Facebook ad effectiveness tool, Yahoo Small Business comeback, Google Home Hub

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yahoo Small Business is back with new investments from Verizon
  Oct 10, 2018 by Greg Sterling
  The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales.

• Facebook unveils new ad effectiveness tool for Marketing Partners
  Oct 10, 2018 by Robin Kurzer
  Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies.

• Why Google’s Home Hub could outsell Echo Show, other smart displays
  Oct 10, 2018 by Greg Sterling
  The new device is priced right and offers more capabilities out of the box.

• Google appeals record $5 billion EU antitrust Android fine
  Oct 9, 2018 by Greg Sterling
  Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• GDPR complaints stack up across the EU as regulators prepare to issue fines
  Oct 10, 2018 by Robin Kurzer
  Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad.

Online Marketing News From Around The Web:

• • Amazon: Retailers Gonna Retail, www.medium.learningbyshipping.com
  • Customer retention: How relevance trumps loyalty, www.marketingtechnews.net
  • Google+ Flaw Sparks German Privacy Probe, www.bloomberg.com
  • InsideView Integrates With Microsoft’s AI-based Relationship Assistant, www.globenewswire.com
  • Introducing the Quora Ads QuickStart Program, www.business.quora.com
  • It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground, www.adweek.com
  • OK Google, What Does the Future of Marketing Look Like?, www.cmswire.com
  • Sunset of the Google Ad Manager API v201711, www.googleblog.com
  • Twitter makes Moments creation a desktop exclusive as it drops support from Android app, 9to5google.com

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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