Marketing Day: Facebook Ads Manager, B2B influencers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Activating B2B influencers across earned, owned, shared & paid media
  Jul 16, 2018 by Michael Brito
  There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.
• Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
  Jul 16, 2018 by Amy Gesenhues
  A team of more than 100 user researchers collect and analyze feedback to help inform product decisions.
• Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
  Jul 16, 2018 by Digital Marketing Depot
  With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations.
• New features in the Facebook Ads Manager app make building ads on mobile easier
  Jul 16, 2018 by Amy Gesenhues
  The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.
  

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• As addressable TV becomes more pervasive, here’s how to find your audience
  Jul 16, 2018 by Justin Freid
  Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results.
• Connect with passionate marketers — rates increase next week!
  Jul 16, 2018 by MarTech Today
  There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results.
• YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
  Jul 16, 2018 by Amy Gesenhues
  The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

Online Marketing News From Around The Web:

• How to Build a Browse Abandonment Email Series, Salesforce
• How to Maximize Your Instagram Advertising Efforts Using Video, Clix Marketing
• The ROI of Social Media [Infographic], Infographic Journal
• Your Editorial Calendar is Not Your Content Marketing Strategy, Content Marketing Institute

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.