Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Two months in, Facebook Attribution gets mixed reviews
  Jan 29, 2019 by Amy Gesenhues

  Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed.

• 2019 Marketing Trends
  Jan 29, 2019 by Digital Marketing Depot
  Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.
• Best practices for a new era of brand safety
  Jan 29, 2019 by Danny Macdonald
  A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs.
• Are brands behind the times when it comes to gender stereotypes in ads?
  Jan 28, 2019 by Amy Gesenhues
  A new report from Kantar finds marketers don’t believe they’re portraying people in a stereotypical manner, but ad targeting stats tell a different story.
• Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
  Jan 28, 2019 by Greg Sterling
  Mobile location data reveal shopping patterns and competitive insights that marketers can exploit.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• New survey finds cable cord-cutting is popular across the US
  Jan 29, 2019 by Barry Levine
  For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
• Meet Netflix, NPR, and The New York Times at MarTech
  Jan 29, 2019 by Scott Brinker
  The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.

Online Marketing News From Around The Web:

• A new way to think about online video’s role in the purchase funnel , Think with Google
• A Survey-based Marketing Campaign for Ecommerce, Practical Ecommerce
• Agile Marketing Your Way Through the Next Recession, CMS Wire
• Choice: The Ingredient That Drives Higher Mobile Engagement Across All Marketing Use Cases, Street Fight
• Exclusive: Snapchat weighs what was once unthinkable – permanent snaps, Reuters
• Eye-Opening YouTube Stats and Facts (2019), Kinsta
• Facebook Moves to Block Ad Transparency Tools, ProPublica
• Why TV ad buyers don’t yet see connected TV threatening linear TV budgets, Digiday

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.