Marketing Day: Facebook Attribution, WhatsApp ads, measuring engagement

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook Attribution deep dive: Democratizing attribution for digital marketers
    Nov 12, 2018 by Simon Poulton
    Facebook has put aside any platform bias and now there is a way to compare performance across platforms.
  • WhatsApp ads are coming: Will advertisers start buying?
    Nov 12, 2018 by Amy Gesenhues
    Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its encrypted messaging app.
  • Last chance: Save $450 on a seat at SMX West
    Nov 12, 2018 by Marketing Land
    Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes Networking events where you’ll meet speakers and peers Guaranteed white-hat tactics from trusted practitioners Top-shelf amenities that make attending productive and convenient, including hot meals, WiFi and more.
  • The disastrous consequences of measuring engagement
    Nov 12, 2018 by Nate Elliott
    The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead.
  • TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
    Nov 9, 2018 by Barry Levine
    The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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