Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Salesforce Marketing Cloud launches new analytics tools powered by Datorama
  Jan 24, 2019 by Amy Gesenhues
  Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.

• Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
  Jan 24, 2019 by Amy Gesenhues
  DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Marketing to millennials: It’s about loyalty and personalization
  Jan 24, 2019 by Erick Rowe
  Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience.

Online Marketing News From Around The Web:

• ‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low, Digiday
• How the Right Influencers Boost Brands and Analytics, CMS Wire
• How to create a product story that unfolds over time — and drives results , Think with Google
• I Tried to Block Amazon From My Life. It Was Impossible., Gizmodo
• Is Big Tech Merging With Big Brother? Kinda Looks Like It, WIRED
• Nintex Announces Nintex Sign Powered by Adobe Sign, PR Newswire
• Twitter Q3 2018 Benchmarks: CPC, CPM, CTR, AdStage
• Twitter’s CEO keeps substituting talking for doing, The Verge

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.