Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook will show users the agencies, partners involved in Custom Audience targeting
  Feb 7, 2019 by Ginny Marvin
  Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.
• Reports: Instagram advertisers stay loyal, keep spending more
  Feb 7, 2019 by Amy Gesenhues
  Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.
• New survey: Consumers are texting to businesses that aren’t set up to respond
  Feb 7, 2019 by Barry Levine
  The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
• 3 lessons learned from 89,000 Amazon fashion product pages
  Feb 7, 2019 by Andrew Waber
  Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.
• Getting back to basics with location-based marketing
  Feb 7, 2019 by Brian Handly
  Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Where is Google Attribution?
  Feb 7, 2019 by Ginny Marvin
  Google’s free attribution tool made a big splash in 2017. Where does it stand now?
• Women love mobile games and brand advertisers should play along
  Feb 7, 2019 by Christy Wong-Taylor
  Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how.
• How could Facebook’s use of blockchain affect marketing and advertising?
  Feb 7, 2019 by Barry Levine
  The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.
• Twitter ad revenue up 23% to $791 million in Q4 2018
  Feb 7, 2019 by Amy Gesenhues
  Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent.
• New survey: Consumers are texting to businesses that aren’t set up to respond
  Feb 7, 2019 by Barry Levine
  The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.

Online Marketing News From Around The Web:

• Salesforce-Apple partnership deepens with new SDK for iOS, TechTarget
• 19 Tips to Jumpstart Your Instagram IGTV Strategy, Socialbakers
• Announcing changes to Groups settings, G Suite Admin Help
• Changes We’re Making to Do More to Support and Protect the Most Vulnerable People who Use Instagram, Instagram Press
• New (Old) Realities Shaping Ecommerce: Online Shopping Trends in 2019, Shopify
• Retailers’ personalization efforts fall short of shopper wish lists, Retail Dive
• The Automation & Online Trends Marketing Managers Need to Know Today, PPC Hero
• Why We Build: People Who Bring the World Closer Together, Facebook Newsroom

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.