Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Should marketers own programmatic accounts as they do with SEM & Social?
  Jul 5, 2018 by Kevin Lee
  Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
• Close the Online/Offline Data Gap with AI-driven Call Intelligence
  Jul 5, 2018 by Digital Marketing Depot
  Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy.
• SMX Advanced recap: Audience targeting in a privacy-centric world
  Jul 4, 2018 by Keri Morgret
  Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.
• How to prioritize SEO tasks by impact
  Jul 4, 2018 by Casie Gillette
  How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.
• Facebook reminds developers deadline for app reviews is less than a month away
  Jul 3, 2018 by Amy Gesenhues
  App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
  Jul 5, 2018 by Robin Kurzer
  Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
  

Online Marketing News From Around The Web:

• Are Marketing Comics a Strong Addition to Your Storytelling Campaigns?, Skyword
• Ensuring your security and privacy within Gmail, Google
• Facebook Ads Offer Peek at Looming Supreme Court Fight, The New York Times
• How to Make Piles of Money Using Instagram, Bloomberg
• NoFailMail: How Testing Helps You Avoid the 5 Biggest Email Fails, Litmus
• See Competitors’ Ads on Facebook and Twitter, Practical Ecommerce
• Snapchat brings AR to Disney, Universal, Six Flags, Mobile Marketer

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.