Marketing Day: Facebook launches rating tool, Twitter video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
  Jun 12, 2018 by Amy Gesenhues
  Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.
• How will GDPR affect PPC marketers in the US?
  Jun 12, 2018 by Manny Rivas
  Those in the US may think, ‘This won’t affect me, I only do paid search marketing.’ Contributor Manny Rivas suggests you reconsider and explores possible implications if you don’t.
• Reddit introduces native autoplay video ads optimized for the site’s recent redesign
  Jun 12, 2018 by Amy Gesenhues
  Unlike previous video ad products sold via cost per impression, Reddit’s new video ad units are available on a cost-per-view basis.
• Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
  Jun 12, 2018 by Amy Gesenhues
  Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.
• A new report bursts the blockchain bubble
  Jun 12, 2018 by Barry Levine
  The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
• LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
  Jun 12, 2018 by Amy Gesenhues
  Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad.
• Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
  Jun 12, 2018 by Amy Gesenhues
  Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.
• Facebook launches tool to let users rate advertisers’ customer service
  Jun 12, 2018 by Amy Gesenhues
  Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed.
• Ericsson ad division says carrier location data provides it with competitive advantage
  Jun 12, 2018 by Greg Sterling
  The company verifies its own location data by matching IDs against mobile carrier data sets.
• Here’s what people are saying about MarTech
  Jun 11, 2018 by Marketing Land
  Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways!

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Security breaches, no longer aberrations, need their own customer journeys
  Jun 12, 2018 by Barry Levine
  Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
• IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
  Jun 12, 2018 by Robin Kurzer
  With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
• How mid-size companies can adopt the enterprise mindset to win accounts
  Jun 12, 2018 by Sonjoy Ganguly
  How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it’s all in the strategic approach.
• Here’s what people are saying about MarTech
  Jun 12, 2018 by MarTech Today
  Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways!

Online Marketing News From Around The Web:

• All of Your Facebook Memories Are Now in One Place, Facebook Newsroom
• Creating relevant, timely marketing experiences, Think With Google
• Marketers Can’t Wait to Use AMP for Email, But Here’s What Will Be Holding Them Back, Litmus
• Six Nudges: Creating A Sense Of Urgency For Higher Conversions Rates!, Occam’s Razor
• Four things we have learned about inclusive marketing, Google Blog
• Introducing Ad Spend Analytics, AppFigures

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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