Marketing Day: Facebook removes 5K filters, MarTech conference, chrome browser update & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Chrome browser to update to material design ‘across all operating systems’
  Aug 22, 2018 by Greg Sterling
  Reportedly, the changes will be most pronounced on iOS.
• The next level of marketing maturity on stage at MarTech this October
  Aug 22, 2018 by Scott Brinker
  I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.
• Facebook to WaPo: No, we are not rating the trustworthiness of users
  Aug 22, 2018 by Amy Gesenhues
  Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.
• Adobe adds enhancements to boost the venerable channel of email
  Aug 22, 2018 by Barry Levine
  With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.
• MeetEdgar offers automated variations for social posts for SMBs
  Aug 22, 2018 by Barry Levine
  The social post scheduler says this is the first time the capability has been offered in a tool for small businesses.
• Report: Customers are more loyal to companies that are transparent on social media
  Aug 22, 2018 by Robin Kurzer
  Consumers expect more transparency from businesses than they do from politicians, friends, or even themselves.
• Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
  Aug 21, 2018 by Amy Gesenhues
  Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Viant adds purchase-based targeting for CPG ads
  Aug 22, 2018 by Barry Levine
  The ad tech firm can now let advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles.

Online Marketing News From Around The Web:

• 53 Untapped Ways to Improve Your Email Open Rates, CognitiveSEO
• Ad tech’s bid-caching controversy, explained, Digiday
• Designing The Invisible: 3 Things I Learned Designing For Voice, Smashing Magazine
• EU Domain Names and Brexit: The Checklist for UK Businesses, Hallam
• How to Use Facebook and Twitter Ad Transparency Tools, Social Media Examiner
• Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads, Adespresso
• Nobody Trusts Facebook. Twitter Is a Hot Mess. What Is Snap’s Evan Spiegel Doing?, Bloomberg

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.