Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
  Sep 11, 2018 by Amy Gesenhues
  Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates.
• Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
  Sep 11, 2018 by Barry Levine
  The enhancements are intended to improve sales flows and marketing insights.
• HubSpot adds on-board video capability with Vidyard integration
  Sep 11, 2018 by Barry Levine
  Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
• Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
  Sep 11, 2018 by Greg Sterling
  Nike success may embolden other brands to take stronger social and political positions.
• Book now for SMX East — Rates increase next week!
  Sep 11, 2018 by Marketing Land
  Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday to save $300 off on-site rates. Why pay more next week for the exact same ticket? 
• Oath combines its ad tech assets under new Oath Ad Platforms brand
  Sep 11, 2018 by Ginny Marvin
  The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.
• Adobe: 47% of smart speaker owners using device in shopping process
  Sep 11, 2018 by Greg Sterling
  Another survey finds significant numbers of consumers using smart speakers for product research and purchases.
• Ready your budgets, advertisers, Facebook Stories ads are coming
  Sep 10, 2018 by Amy Gesenhues
  Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
  Sep 11, 2018 by Robin Kurzer
  A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.
• Discover the ‘new’ new rules of marketing
  Sep 11, 2018 by Scott Brinker
  The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing.

Online Marketing News From Around The Web:

• 2018 Distilled Creative: What we’ve learned and changing trends, Distilled
• Beyond GDPR: Denmark Makes Email Encryption Mandatory, Litmus
• Facebook is making AI that can identify offensive memes, The Verge
• How Audiences Perceive Influencers: Influencer Sponsored Content, MediaKix
• How to Do an Instagram Giveaway: Ideas and Tips, Social Media Examiner
• How to Improve Your Social Media Strategy Based on Competitor Research, State of Digital
• Working together to prevent suicide, Twitter

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.