Marketing Day: Facebook targeting options, forecasting video trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• New insights on the customer decision journey
  Jul 21, 2016 by John Cosley
  Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
• Why mix-and-match marketing is the way forward
  Jul 21, 2016 by Lewis Gersh
  Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
• Is your online marketing agency relationship worth saving?
  Jul 21, 2016 by Jacob Baadsgaard
  Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off.
• 9 new and semi-secret Facebook targeting options
  Jul 21, 2016 by Brad O’Brien
  Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider.
• Visible Measures launches tool to forecast future video trends
  Jul 21, 2016 by Barry Levine
  Boston-based company says its Industry Forecaster is the first of its kind.
• How to manage your ad partners in regulated industries: Finance (part 2 of 5)
  Jul 21, 2016 by Lori Weiman
  In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side.
• 5 reasons your Facebook Ads aren’t working
  Jul 21, 2016 by Blaise Lucey
  Are your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the problem.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 3 signs your landing page copy is leaving your visitors high and dry
• Three of the most important data segmentations for any Google paid search analysis
• Google Maps adds more ways to add or edit locations
• Google’s ban on payday & high-interest loan ads going into effect now

Online Marketing News From Around The Web:

Analytics

• You’re (Probably) Using the Wrong Graph, www.workshopdigital.com
• Digital Marketers: It’s Time for Mobile-First Measurement (Report), www.adweek.com
• Insights in Instagram analytics, yoast.com
• Measurement and Analytics Report 2016: Four key challenges in dealing with data, www.econsultancy.com

Blogs & Blogging

• 6 Tips for Improving Your Company Blog, www.copypress.com
• How Bloggers Can Survive This Economic Recession, www.blogherald.com
• Medium Marketing Strategies That Work to Grow Your Medium Blog, blog.bufferapp.com

Content Marketing

• Content Marketing 101 Featuring Kittens, www.socialmediaexplorer.com
• How to Define a Workflow That Keeps Content Production On Track, contentmarketinginstitute.com
• The Majority of Marketing Content Isn’t Used by Sales. Why?, www.martechadvisor.com

Conversion Optimization

• 5 Reasons For Low Converting Product Pages, www.goinflow.com
• Do Push Notifications Increase Conversion Rates?, blog.crazyegg.com
• Is content really the solution to lacklustre conversion rates?, econsultancy.com

Copywriting, Design & Usability

• Applying User-Centered Design To Revamp A 75 Year Old Business Model, usabilitygeek.com
• Simple Recipes for No-Fail Landing Page Copy, unbounce.com

Domaining

• Interesting data on domain growth and cybersquatting, domainnamewire.com

E-Commerce

• Amazon tests Daily Dish workplace lunch delivery service, rivaling former employees’ startup Peach, www.geekwire.com
• eBay has more brand power than Amazon, www.internetretailer.com
• eBay Q2 beats slightly, additional stock buyback in the works, www.zdnet.com
• How to Infuse E-Commerce with Personality & Humanity, www.cmswire.com
• Jet.com celebrates its first anniversary, Internet Retailer
• Learning from 10 Types of Ecommerce Competitors, www.practicalecommerce.com
• Online Retailers: Go Where the Customers Are (Report), www.adweek.com
• Why Post-Purchase Marketing Is So Important, multichannelmerchant.com

Email Marketing

• Email and Social Media Marketing: Making CRM Data Actionable, www.adweek.com
• Email Marketing Is a Double Win for Customer Acquisition, Retention, www.emarketer.com
• Firing up summer sales through email reactivation, www.verticalresponse.com
• From Spam to BAM! Leveraging User Intent in Email Optimization, www.wordstream.com
• How the Travel Industry Uses Email Automation, movableink.com
• Why Email is Dominating Over Social, www.convinceandconvert.com

General Internet Marketing

• 3 Ways to Tell if Influencer Marketing Right for Your Brand, www.toprankblog.com
• August 2016 Marketing and Holiday Planning, blogs.constantcontact.com
• Real-Time Personalization for the Evolving Digital World, www.silverpop.com
• The Biggest Mistakes in Digital Marketing, blog.marketo.com
• Top 10 Company Brand Names: Alphabet Pales to Google, Apple, adage.com

Internet Marketing Industry

• BlueVenn appoints Curt Bloom as President of US operations, globenewswire.com
• ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group, www.marketwired.com
• Lexalytics Radically Simplifies Market Research and Voice of Customer Programs for the Pharmaceutical Industry, www.prweb.com
• Spotify Launches Programmatic Audio Globally For Brands, brandsnews.spotify.com
• Agile Marketing Technology from Kenshoo, kenshoo.com
• Introducing Analytics for PDFs (and More!), contently.com

MarTech

• How Viacom is experimenting with new tech to engage viewers, digiday.com

Mobile/Local Marketing

• Could the “Smart Home” Be the Next Big Opportunity in Local?, streetfightmag.com
• How luxury brands engage the mobile-savvy customer, www.mobilecommercedaily.com
• Twitter’s analytics tool Answers can now tell developers what’s going on in their app, venturebeat.com
• Understanding the Hidden Costs of Localization, www.marketingprofs.com
• What agencies want from Google’s bid to speed up mobile ads, digiday.com
• Yes, app marketers, you do need a message center, www.mobilecommercedaily.com

Other Items

• Why Oil Traders Are Writing Love Poems to Yahoo, www.wsj.com

Social Media

• 5 Secret Truths of Social Media Marketing You Must Know, smallbiztrends.com
• 7 Easy Tips to Supercharge Your Facebook Sponsored Posts, www.jeffbullas.com
• 7 Types of New Social Media Content You Can Create Today, blog.bufferapp.com
• Conversion Tracking Has Come to LinkedIn!, www.clixmarketing.com
• Facebook 2026, www.theverge.com
• Instagram Business Profiles: How to Set Up and Analyze Your Activities, www.socialmediaexaminer.com
• Introducing Twitter Food Council, www.Twitter.com
• Oh Snap! Snapchat’s Memories Feature Now Lets You See Old Photos, smallbiztrends.com
• Three Native Ads That Got People Sharing On Social Media, www.newswhip.com
• Why and how chatbots will dominate social media, techcrunch.com
• Why Snapchat bought Bitmoji, and what brands should know, digiday.com

Video

• How To Use Facebook Live Like a Pro, www.socialbakers.com
• Introducing Replay Highlights, Periscope Tweet Embeds and Live Autoplay, medium.com
• Luxury brands get off to an awkward start with virtual reality, digiday.com
• YouTube Renames, Updates TrueView Ads, adage.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.