Marketing Day: Facebook Throttles Promotional Posts, Boehner Says Online Sales Tax Is Dead & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do […]
Amy Gesenhues on November 17, 2014 at 5:08 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick
It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […] - If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for resuscitation — what are marketers supposed to do now? In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News […] - Care & Feeding Of Creatives
Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and knowing when that creative is ready to retire are key to display success. One Weird Trick One day, a […] - Boehner Says Online Sales Tax Won’t Pass This Year
If House Speaker John Boehner gets his way, the online sales tax bill is dead. “The Speaker has made clear in the past he has significant concerns about the bill, and it won’t move forward this year,” said Boehner’s spokesman, Kevin Smith, in a statement last week. “The Judiciary Committee continues to examine the measure […] - Stop Wasting Time & Money On Your Content Marketing
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case. Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not […] - Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product
Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […] - Facebook News Feed Will Throttle Pages’ “Promotional” Posts
[Update: We asked social media experts how marketers should react to Facebook’s latest News Feed announcement. Read their answers here: Facebook Organic Reach Is Dead. What It Means For Marketers.] In another News Feed tweak aimed at businesses using Facebook as a marketing platform, the social network announced today that users will see fewer “promotional” […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Search Will Now Let You Roll The Dice
- 58% Of Local Marketers Will Change Tactics After Pigeon Update
- Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of
- AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed
- Target App Now Features In-Store Product Search And Inventory Maps
Online Marketing News From Around The Web:
Blogs & Blogging
- 10 Ways to Increase Traffic to Your Blog, nopassiveincome.com
- 4 Strategic Steps to Making Money From Your Blog, basicblogtips.com
- Blogging with Intention: Creating an Income from a Successful Blog, www.problogger.net
- Running out of Topics to Blog about? Follow These 5 Simple Steps, www.quicksprout.com
- Ultimate Guide to Finding & Customizing Free Images for Blogs, www.wordstream.com
- What You Need to Know to Make a Living as a Blogger Right Now, www.copyblogger.com
Business Issues
- Facebook, Google and Apple lobby for curb to NSA surveillance, www.theguardian.com
- Here’s why Jeff Bezos should (but probably won’t) split Amazon in two, qz.com
- Is Consumer Tracking the New Advertising?, adage.com
- NYC Launches Free Gigabit Speed Wi-Fi Network, techcrunch.com
- Who’s Buying What in Super Bowl 2015, adage.com
Content Marketing
- 3 Content Curation Best Practices to Optimize Your Content Marketing, www.toprankblog.com
- 5 Steps to Mind Map Your Content and Increase Its Reach, contentmarketinginstitute.com
- A recipe for shareable content, econsultancy.com
- How to Write Compelling Content That Demands Attention, www.impactbnd.com
- The 3 Rs of Content Marketing, blog.marketo.com
- The Plant Your Flag Approach to Creating a Content Strategy, www.mackcollier.com
- The Top 200 Content Marketing Brands And Influencers, www.b2bmarketinginsider.com
- Top Content Marketing Trends Of 2014, blog.visual.ly
- Why Content Creators Should Care About Adaptive Content, contentmarketinginstitute.com
Conversion Optimization
- 5 Ways to Increase Conversion Rates This Holiday Season, www.silverpop.com
- Landing Pages that Convert, blog.crazyegg.com
- Why my Website Contact form is not converting enough traffic?, www.pixelstech.net
Copywriting, Design & Usability
- Fundamental Principles of Great UX Design, www.uxmatters.com
- Spaces Debuts A Community Where UX Designers Can Share App Prototypes, techcrunch.com
- Website redesigns suggest mobile coming-of-age in traditional publishing, www.mobilemarketer.com
- The Making of a UX Designer, www.uxmatters.com
Domaining
- Godaddy Becomes 1st Domain Registrar To Top 500,000 New gTLD Registrations, www.thedomains.com
- Millions of new gTLD domains to be released as collision blocks end, domainincite.com
E-Commerce
- Buying the Bricks for Your Online Storefront, New York Times
- Early Holiday Promotions Eat Away Black Friday Sales, adage.com
- Getting the retailer’s app ready for Black Friday, www.mobilecommercedaily.com
- How retailers exported Black Friday to the UK, digiday.com
- Lord & Taylor expands iBeacon program to all US stores, www.mobilecommercedaily.com
- The Democratization of Local Commerce and the Future of Physical Exchange, streetfightmag.com
- What American Ecommerce Businesses Should Know About European Customers, blog.kissmetrics.com
Email Marketing
- 6 Email Insights From Usability Research: All You Need To Know, blog.getresponse.com
- Email Marketing Pointers for Cyber Monday 2014, www.practicalecommerce.com
- Publishers’ Top Email Marketing Pain Points, www.marketingprofs.com
- Why Did Google Decide To Split Inbox From Gmail?, techcrunch.com
General Internet Marketing
- 10 Must Reads for Improving Your Online Marketing, smallbiztrends.com
- 12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges, www.marketingprofs.com
- Keep Your Digital Marketing Strategy Current With These Upward Trends, www.searchenginepeople.com
- Top Marketing Trends And Predictions For 2014 Holiday Season, www.searchenginejournal.com
Internet Marketing Industry
- Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile, techcrunch.com
- Nonprofits Need Web Presence Management, too!, www.conductor.com
Mobile/Local Marketing
- 6 Signs You Need a Mobile Website Now, smallbiztrends.com
- Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think, www.adweek.com
- Mobile-only promotions lose relevance as omnichannel experiences gain, www.mobilemarketer.com
Reputation Management
- Join Andy Beal for an exclusive one-day reputation management masterclass, www.marketingpilgrim.com
- Reputation Playbook: The Confused Executive’s Guide to the Online World, smallbiztrends.com
Social Media
- 12 Mind-Blowing Social Media Metrics Facts (Charts), heidicohen.com
- 15 Psychological Studies That Will Boost Your Marketing, blog.bufferapp.com
- 3 Ways to Optimize Facebook Ads for Better Results, www.socialmediaexaminer.com
- 5 Important Social Media Metrics You Aren’t Measuring, www.blogherald.com
- 5 Shifts to Fix Your Social Media Metrics, www.convinceandconvert.com
- 5 Steps to Social Planning for Enterprise Brands, simplymeasured.com
- 5 Techniques to Drive Clicks From Twitter, simplymeasured.com
- Answer These 10 Questions to Build Your Twitter Brand, www.mediabistro.com
- Biz Stone’s Jelly Launches Super So You Can Express Your Best, Craziest, Sexiest Opinions, TechCrunch
- How ‘healthy’ is your social media?, blog.unmetric.com
- How Buying Accounts or Follows Can Hurt Your Business, www.searchenginejournal.com
- How to Archive Tweets, www.thesempost.com
- Search Hashtags on Facebook, Twitter, Instagram, Pinterest with HashAtIt App, allfacebook.com
- Snapchat Now Lets You Send Money To Friends Through Snapcash Deal With Square Cash, techcrunch.com
- String Together Tweets. Increase Twitter Engagement!, www.lukepeerfly.com
- The biggest names in fashion are trying to make Instagram a shopping app, qz.com
- Tools to Centrally Monitor Your Social Mentions, www.socialmediaexaminer.com
- Top Tips For Marketing Your Business On Twitter, newrisedigital.com
- Twitter Given “Junk” Rating by S&P, www.mediabistro.com
Video
- 5 Tips For Creating Incredible Branded Videos From Industry Leaders, contently.com
- How Are You Measuring Video ROI?, www.adexchanger.com
- Rosanna Pansino: YouTube Is a Community, Not a Cage Match, www.adweek.com
- The History of Video Marketing on YouTube, www.reelseo.com
- Video Ad Views Increase by 368% in Q3 2014, www.reelseo.com
- Universities Are Schooling Tech Companies In Video, techcrunch.com
- YouTube, Vimeo, Vine, Oh My! How Should I Host My Brand Video?, contently.com
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
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