Marketing Day: Facebook Touts Right-Rail Ads, iPhone Drives Half Of Mobile Internet Traffic & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 20th Century Fox Promotes "Taken 3" With Clever Social Campaigns
While the holidays may conjure up images of Liam Neeson as the mild-mannered yet befuddled Daniel who is mourning the loss of his wife and struggling to bring up his stepson in Love Actually, Neeson is typically associated with an entirely different sort of persona. If you’ve seen him in Darkman, Batman Begins, Clash of the […]
- Facebook Says Redesigned Right-Rail Ads Are Performing Better
Last April Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were […]
- Report: Apple iPhone Drives Half Of All Mobile Internet Traffic
Chitika Insights has a produced a report that shows the traffic share of different smartphone makers across both apps and the mobile web in North America. The iPhone is the leader in both categories, though somewhat surprisingly, its share of traffic is greater on the mobile web than in the world of apps. Chitika drew […]
- 5 New Year’s Resolutions For Display Advertising In 2015
2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve. Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. Get In Shape Is your display advertising […]
- Reports: Mobile Apps Capture Most Internet Time, Exceed TV
Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore, which affirmed to Internet Retailer (based on previously released data) that the bulk of digital media time in the US is spent on mobile devices. More than half of Americans’ internet time […]
- The 8 Most Common Content Optimization Mistakes We Saw In 2014
As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found […]
- Best Rates for Marketing Land’s SMX West End Friday – Register Now!
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Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Widget In AdWords Makes Countdown Copy Easy
- Google Faces Potential $19M Privacy Fine In The Netherlands
- Spanish Newspapers Want Government To Force Google To Keep News Open In Spain
- Google News Archive Returns Via Search Tools
- 2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
- Best Rates for Search Engine Land’s SMX West End Friday – Register Now!
- Facebook Drops Bing From Facebook Search Results
Online Marketing News From Around The Web:
Analytics
- Analytics Insights To Inform Your Marketing, thefuturebuzz.com
- The Life of a Content Asset: Tracking Real ROI, blog.marketo.com
Blogs & Blogging
- 4 Great Reasons Not to Know Your Blog’s Target Audience, paulareednancarrow.com
- Blog Post Content Planning Reference Guide, hotblogtips.com
- How To Start a Blog That Makes Money, www.jeffbullas.com
- The 9-Step Guide to Create an Optimized Blog for Search, www.marketingtechblog.com
Business Issues
- Google Isn’t Spying On You, Says Executive Chairman Eric Schmidt, www.searchenginejournal.com
Content Marketing
- 25 Questions I Ask About B2B Content Marketing, www.convinceandconvert.com
- 4 Tools to Enhance the Images in Your Content Marketing, www.jeffbullas.com
- 5 Writing Habits that are Killing Your Content Marketing, www.searchenginejournal.com
- 60 Content Marketing Predictions for 2015, contentmarketinginstitute.com
- 7 Things We Learned About Viral Content in 2014, contently.com
- ABCs of content marketing and why it matters to brands, www.mobilecommercedaily.com
- Content marketing in 2014: key trends and examples, econsultancy.com
- 30 Growth Hacks To Content Marketing Success On A Limited Budget, www.b2bmarketinginsider.com
- Mobile Will Revive and Redefine Content Marketing, www.adweek.com
- The Role of PR and Content Marketing in 2015, contentmarketinginstitute.com
- Top 5 Inspiring Content Marketing Campaigns Of 2014, newrisedigital.com
- Your 12 Point Content Marketing Strategy, pushingsocial.com
Conversion Optimization
- The Conversion Optimization Guide to User Intent, blog.crazyegg.com
- Utilizing Sales Prioritization Doubles Your Outbound Sales Conversions, www.marketingtechblog.com
- Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples., www.blogtyrant.com
Copywriting, Design & Usability
- 7 Ways to Design Home Pages Without Rotating Banners, www.getelastic.com
- 8 Usability Testing Tools When On A Budget, usabilitygeek.com
- Landing Page Copywriting Mistakes You Should Avoid, www.searchenginejournal.com
Domaining
- Best fake name used in a domain name scam. Ever., domainnamewire.com
- ICANN Denies Allegation That New gTLD Have Widespread Phishing & Malware Sites, www.thedomains.com
E-Commerce
- 5 Ecommerce Techniques for Connecting with Millennial Shoppers, blog.kissmetrics.com
- Are Loyalty Programs Worth It? Ask Amazon, www.emarketer.com
- How Japan’s Rakuten plans to become a global ecommerce giant, econsultancy.com
- How to Market to Online Shoppers Based on Personality Types, adage.com
- How to Measure 2014 Holiday Ecommerce Marketing, www.practicalecommerce.com
- What Motivates Consumers to Complete E-Commerce Purchases?, www.marketingprofs.com
Email Marketing
- How accurate were my seven email marketing predictions for 2014?, econsultancy.com
- How to Create a Newsletter that Builds Credibility and Shows Off Your Expertise, blogs.constantcontact.com
- How to Pick the Best Email Marketing Service for Your Small Business, smallbiztrends.com
- The Best Email I Ever Received – Holiday Edition, blog.returnpath.com
- The FAQ on Basics of Email Marketing Best Practices, marketingkeytech.com
- The Founder’s Guide To Email Security, techcrunch.com
- What 5 Local Businesses Send In Their Newsletters, blog.woorank.com
General Internet Marketing
- 10 Mega Marketing Trends to Keep Your Eye On, smallbiztrends.com
- How You Can Build a Meaningful Brand, moz.com
- What Can These Four Award-Winning Marketing Campaigns Teach You?, www.buzzergy.com
- What is a Slogan? Slogans of Famous Brands and their Evolution, www.marketingtechblog.com
Mobile/Local Marketing
- 20+ stats that show the state of mobile marketing in China, econsultancy.com
- Apple Store Online Now Accepts PayPal In U.S. and UK, TechCrunch
- Auto Dealers 2015: Still Waiting on Mobile, www.emarketer.com
- Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch, streetfightmag.com
- John Frieda triggers mobile experience with sound waves in mass merchant, www.mobilecommercedaily.com
- Judge Refuses To Dismiss Text-Spam Lawsuit Against Yahoo, MediaPost
- Mobile Advertising & Purchase Trends for the Holidays, www.medialets.com
- Three of the top five smartphone companies are now Chinese, qz.com
- Urban Outfitters Is Dressed For Mobile Success, www.adexchanger.com
Social Media
- 10 Of Social Media Marketings Most Frequently Asked Questions, blog.bufferapp.com
- 10 Successful Facebook Marketing Examples, www.socialmediaexaminer.com
- 25 Women Who Rock Social Media, www.toprankblog.com
- 5 things we learned about Twitter in 2014, digiday.com
- 7 Types of Engagement That Can Get You More Customers on Twitter, www.mediabistro.com
- Can Facebook Legally Challenge Search Warrants?, allfacebook.com
- Create Searchable Groups with New Kik Hashtags, kik.com
- Extending Twitter TV Engagement Beyond the Live Airing, www.nielsen.com
- Facebook Says It Has Dropped The Term ‘Users’ And Has An ‘Empathy Team’, Business Insider
- Faceoff: Website vs Social Media Profile or Page, smallbiztrends.com
- New Google+ Notification Icons, Google Operating System
- How to Become a Leader in Your Industry Using Social Media, www.socialmediaexaminer.com
- How To Maximize Social Sharing, heidicohen.com
- LinkedIn Strategy: 5 Steps to Get Started, angelabooth.com
- Mark Zuckerberg’s Facebook Profile Under Attack From Brazilian Trolls, techcrunch.com
- Social Media Quick Tips: Using the Facebook Save Feature, blogs.constantcontact.com
- Social Studies: Are “Follows” and “Likes” Right for All SMBs?, streetfightmag.com
- Twitter Debates Whether to Hit Autoplay on Videos to Compete With Facebook, www.adweek.com
- Twitter Users More Loyal to Brands Than Facebook Users, www.mediabistro.com
- What J.K. Rowling & 5 Other Ingenious Authors Can Teach You About Social Media, www.socialbro.com
Video
- The Power of Video Content Marketing, www.blogherald.com
- The Ultimate YouTube Tips, Tools and Tutorials Roundup, basicblogtips.com
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
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