Marketing Day: Facebook’s branded content changes, email marketing tips & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook rolling out new mobile search filters on iOS
    Apr 8, 2016 by Matt McGee
    Separate from this week’s live video news, Facebook’s iOS app is now giving users several filters to get more precise search results.

  • What they don’t tell you about SEO
    Apr 8, 2016 by Matthew Barby
    Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.

  • Taboola will now be packaged with Disqus
    Apr 8, 2016 by Barry Levine
    The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.

  • Facebook drops branded content restrictions for publishers
    Apr 8, 2016 by Tim Peterson
    Facebook is letting publishers and other verified pages distribute branded content for free, but it’s unclear whether its labeling system is FTC-compliant.

  • Deliver more value to the inbox: 4 dos and don’ts
    Apr 8, 2016 by Cynthia Price
    Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.

  • Brick-and-mortar revitalizing omnichannel success
    Apr 8, 2016 by Allan Haims
    Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it’s not just about bricks and mortar; it’s about having a consistent omnichannel presence.

  • Publishers, embrace the rise of real-time social storytelling
    Apr 8, 2016 by Jordan Kretchmer
    If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.

  • Startup BetterBrand unveils its marketing platform for chat apps
    Apr 8, 2016 by Barry Levine
    London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

Video


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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