Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s brand safety efforts
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on October 19, 2017 at 4:00 pm | Reading time: 5 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Insights from 130 agencies — The State of Email Marketing
Oct 19, 2017 by Digital Marketing Depot
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms, what an agency’s objectives are when implementing a platform, and more. - Facebook officially launches Explore Feed on desktop to boost Pages’ posts
Oct 19, 2017 by Tim Peterson
Facebook’s new feed offers Pages an opportunity to recoup lost organic reach. - Report: Prime members now represent 63 percent of Amazon’s US customers
Oct 19, 2017 by Greg Sterling
Prime subscribers will drive more than $117 billion in spending on Amazon this year, according to estimates. - YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
Oct 19, 2017 by Amy Gesenhues
The company released an update this week outlining its efforts to restrict violent extremist videos on its site. - Tapjoy adds interactive End Cards after its rewarded video ads
Oct 19, 2017 by Barry Levine
They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users. - Salesforce’s Einstein boosts search in its Commerce Cloud
Oct 19, 2017 by Barry Levine
The new features make it easier for online retailers to tailor site search to their visitors. - Optimizely suits up for battle with Adobe Target
Oct 19, 2017 by Barry Levine
Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program Management. - 10 tips for delivering holiday magic
Oct 19, 2017 by Tom Mucklow
Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness. - How video makers are programming around Facebook’s ad breaks
Oct 19, 2017 by Tim Peterson
Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads. - Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Oct 19, 2017 by Ginny Marvin
Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem. - Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
Oct 19, 2017 by Ginny Marvin
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers. - Dealing with duplicate content
Oct 18, 2017 by Ryan Shelley
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. - The great martech debate: Build vs. buy
Oct 18, 2017 by David Rodnitzky
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea. - Ignoring these 6 SEO strategies could come back to haunt you
Oct 18, 2017 by Sherry Bonelli
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Socialbakers launches a ‘near real-time’ social ad benchmark
Oct 19, 2017 by Barry Levine
The Prague-based company says this is the first benchmark with such frequent updating. - GDPR-ready? How US email marketers can avoid hefty new EU fines
Oct 19, 2017 by EJ McGowan
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. - Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Oct 19, 2017 by Debbie Qaqish
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. - More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Oct 19, 2017 by Amy Gesenhues
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.
Online Marketing News From Around The Web:
- 4 Ways to Fix Your Broken Content Marketing, Convince and Convert
- Advertisers start placing paid media behind influencer content for lower CPMs, Digiday
- AMP: Two years of user-first webpages, Accelerated Mobile Pages Project
- Fill Rates And Other Issues With Video Header Bidding, AdExchanger
- Google Play hits 8 billion new app installs per month, gets new developer features and bug bounty program, VentureBeat
- How Common Is Account-Based Marketing Among B2B Organizations?, eMarketer
- Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers, Marketo
- My favorite strategies, tools for selling on Amazon, Practical Ecommerce
- The State of Ecommerce Ad Retargeting, MarketingProfs
- Why Email Is the Essential Growth Marketing Hack, CMS Wire
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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