Marketing Day: Facebook Updates Its Privacy Policy, Video Shares Worldwide & More
Amy Gesenhues on November 13, 2014 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook Updates & Simplifies Privacy Policy
Facebook is adjusting its privacy policy, aiming to create a document that users actually read. To that end, the company is slashing more than 6,000 words from its current policy, according to the Wall Street Journal; the new version is 2,700 words. Furthermore, Facebook has prettied up the presentation of the data policy with an […] - Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook
Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on Facebook. Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, […] - Killer App? Why Not Just Kill The App
As mobile usage increases, many brands are jumping on the app bandwagon. But columnist Aaron Strout warns this may be an unnecessary waste of time and resources. - Please Take Our Marketing Land Conference Survey!
Marketing Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help! Below is our survey, which should take only a few minutes to answer. We’ll run it […] - Google Analytics Blind Spots That Must Be Corrected
What do you do when your site analytics aren’t giving you the full picture? Columnist Brian Massey explains how to address common “blind spots” in Google Analytics.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
- Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings
- Call Analytics Platforms – New Market Intelligence Report
- Google Rolls Out Search App Redesign For Android Lollipop Devices
- More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live
- More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
- SEO: The O Is For Outing
- Please Take Our Search Engine Land Conference Survey!
- Anticipating What Products Will Drive Your Holiday Paid Search Sales
Online Marketing News From Around The Web:
Affiliate Marketing
- Brands Need to Use Their Pool of Affiliates for Collaboration, www.amnavigator.com
- Coupon Sites Do Not Steal Affiliate Channel Sales, www.adrants.com
Analytics
- As Big Data Moves In-House, Agencies Evolve, www.adexchanger.com
Blogs & Blogging
- Blog Topic Tips for Vacation Rental Companies, www.paveya.com
- Is It Time to Trade Your Blog for a Newsletter?, dannybrown.me
- The Surprisingly Simple Secret to Hooking More Blog Readers, lkrsocialmedia.com
- Why Your Blog Doesn’t Stand a Chance in Hell of Succeeding (and What To Do About It), boostblogtraffic.com
Business Issues
- Google’s Larry Page: The most ambitious CEO in the universe, fortune.com
- Microsoft just overtook Exxon Mobil, qz.com
- Reddit Chief Executive Resigns as Company Shuffles Top Ranks, bits.blogs.nytimes.com
Content Marketing
- “Legacy” Publishers Make Big Move Into Content Marketing, streetfightmag.com
- 10 Harmonious Tips for Managing Tone of Voice for Maximum Impact, contentmarketinginstitute.com
- 3 Unique Ways Brands Are Approaching Content Creation, www.convinceandconvert.com
- 7-Step Plan for Creating an Effective Content Marketing Strategy, blog.getresponse.com
- As a Content Marketing Tool, Retargeting Offers Rich Rewards, relevance.com
- Connect Content Strategy to the Customer Journey, relevance.com
- Is Content Marketing A Strategy Or A Tactic?, pushingsocial.com
- Why your content marketing should be insanely honest, econsultancy.com
Conversion Optimization
- 6 Things I Do to My Landing Pages When My Conversion Rates Suck, unbounce.com
- Increasing Conversions with the 4 Buyer Modalities, blog.crazyegg.com
- This Simple Web Design Change Increased Conversions by 71.9%, www.callowaygreen.com
Copywriting, Design & Usability
- 10 Responsive Design Problems and Fixes, uxmag.com
Domaining
- Facebook Acquired Messenger.com, www.billhartzer.com
- ICANN Clears the Way for Two-character New gTLD Domain Names, www.thedomains.com
- Registering Domains with Google Domains, www.billhartzer.com
E-Commerce
- 2014 Holiday Sales and Trends: Will This Year Be Merry & Bright?, www.verticalresponse.com
- 5 Examples of Inspired Checkout Processes That Bring Results, www.convinceandconvert.com
- 7 Critical Success Factors for Ecommerce This Holiday, www.getelastic.com
- 7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business, www.copyblogger.com
- How holiday trends can shape your strategy, www.imediaconnection.com
- How to Salvage an Online Sale When All Hope Seems Lost, blog.kissmetrics.com
- Target buys Pittsburgh technology firm promising ‘Amazon-like’ shopping experience in store, www.startribune.com
Email Marketing
- Do’s and Don’ts: Email Marketing for Medical Practices, www.p3inbound.com
- Email Design Inspiration, blog.mailchimp.com
- Symbols in subject lines, AKA the resurrection of Wingdings, www.portent.com
- Toward Better Privacy in Email – SMTP over TLS, thedma.org
General Internet Marketing
- 20 Tools We are Thankful for as B2B Online Marketers, www.komarketingassociates.com
- Agency Tips: 7 Steps for Communicating Bad News, www.ppchero.com
- Do You Know How To Be Effective At Online Marketing?, authoritylabs.com
- How Well Do B2B Marketers Understand Their Customers?, www.marketingprofs.com
- Why Left-Brained Thinkers Are Becoming More Important in Marketing, www.marketingprofs.com
Mobile/Local Marketing
- “M” Stands For More Than Mobile, www.adexchanger.com
- Native Mobile App or Responsive Web Design?, www.starmark.com
- Now you can shop the world’s little-known luxury boutiques on your phone, qz.com
- Selling Marketing Services To Local Businesses, blog.woorank.com
- Smart Glasses Will Stay a Niche Product for Several Years, Glass Almanac
- Walgreens’ new Android app exemplifies benefits of Lollipop for retailers, www.mobilecommercedaily.com
- Alibaba’s boutique shop 11 Main opens doors on mobile, USA Today
Social Media
- 14 Ways to Make Your Twitter Updates More Creative, www.socialmediaexaminer.com
- 96% of Brands Worldwide Use #Twitter, www.mediabistro.com
- Are Social Media Marketers Losing Confidence?, www.emarketer.com
- Buzzfeed: brand relevance in the social web, econsultancy.com
- How I Gained 10,000 Twitter Followers In One Year Without Paying A Dime, www.socialmediaexplorer.com
- How Local Facebook Pages Can Drive Global Business, www.socialbakers.com
- How Social Media Contributes to Business Growth, apexassisting.com
- How the Forbes Top 5 Luxury Brands Perform on Instagram, simplymeasured.com
- How to Future-Proof your Company’s Social Media Strategy, www.ducttapemarketing.com
- How to Maximize Your Facebook Reach Without Paying for It, smallbiztrends.com
- Many consumers look at Twitter without signing on, www.internetretailer.com
- Measuring Twitter Remains a Conundrum as “Timeline Views” Metric Is Likely Discarded, blogs.wsj.com
- Social Media For Business Growth, apexassisting.com
- The Huffington Post Still Rules Publishers on Facebook, But Here Comes PlayBuzz, allfacebook.com
- What marketers need to know about the brewing social login battle, www.mobilemarketer.com
- Why Now is the Perfect Time to Start B2B Marketing on LinkedIn, www.firepolemarketing.com
Video
- 3 Top Tips for a Successful B2B Marketing Video Strategy, www.reelseo.com
- How to choose a vlogger for brand collaboration, www.stateofdigital.com
- Inside Refinery29’s video strategy, digiday.com
- Meet the Queen of Branded Vines, contently.com
- Microsoft launches Movie Creator video-editing app for Lumia devices and Surface tablets, venturebeat.com
- Sony to Test Streaming Video on Invite-Only Basis, online.wsj.com
- Why you should think twice before buying digital videos, www.internetretailer.com
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