Marketing Day: February 12, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program
  HasOffers and Kontagent are out of Facebook’s mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting. According to the report, the app developers that rely on […]
• Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All
  Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a whopping 45 […]
• AddThis Launches Pro Version To Help Webmasters Boost Content Engagment
  Content engagement tool and platform AddThis is, well, adding additional features today that will assist webmasters in uncovering better engagement metrics. AddThis rose to popularity as an easy-to-use widget that allowed websites to highlight sharing buttons prominently. The new tools will beef up current widgets, make content recommendations for site owners and will feature a […]
• Mozilla’s Firefox To Show Sponsored Content “Tiles” To New Users
  Mozilla will soon begin to show sponsored content on Firefox when new users open up the New Tab page in the browser. When users begin to use Firefox, their “Directory Tiles” — the nine boxes that appear on the New Tab page — are mostly empty before populating over time with the most frequent and […]
• Email Is The New Email
  So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations. Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers […]
• 10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC
  It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble […]
• Content Marketing: How To Measure Content Performance Holistically
  2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So what will this year bring? Even more content! But will yours be a big hit or a big waste of money? This guide should help you start […]
• Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales
  Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion location-verified ad requests on xAd’s platform last year.” The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics “nearly 15 percent above the industry average” and search-ad response […]
• At The Summit: The SEO Revolution Will Not Be Televised
  A Preview Of The Marketing Land Digital Marketing Summit, March 11, 2014 The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts
• Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair
• How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies
• Microsoft: We Don’t Censor Search Outside China
• 5 Times Google Penalized Itself For Breaking Its Own SEO Rules
• Yelp Supersizes Its Local Profiles, Makes Them Less Busy

Online Marketing News From Around The Web:

Affiliate Marketing

• Three Types of Posts to Get Recognized in Search Engines, www.affiliateprograms.com

Analytics

• Advanced Content Tracking with Google Analytics, cutroni.com
• How To Upgrade To Universal Analytics Using Google Tag Manager, Koozai
• Inside AdSense: Improve your user experience with Google Analytics 4 of 6, Inside AdSense

Blogs & Blogging

• 7 Habits of Incredibly Successful Bloggers – Pierce Through the Noise, www.blogherald.com
• Building Community with Other Bloggers, FeedBlitz
• Can You Growth Hack A Blog?, Pushing Social
• The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC], Social Fresh
• Why Following Your Favorite Blogger’s Formula Will NOT Lead to Success, www.ryanhanley.com

Business Issues

• Apple Said to Plan New Set-Top Box Amid Time Warner Cable Talks, Bloomberg
• Google’s $3.2 Billion Nest Acquisition Is Now Final, recode.net
• Microsoft’s Mobile Muddle, stratechery.com
• PayPal-owned StackMob to shut down on May 11 so team can focus on mobile payment technology, The Next Web
• Strange bedfellows: Microsoft could bring Android apps to Windows, www.theverge.com

Content Marketing

• 11 Things to Ask Your Clients for Content Ideation, CopyPress
• Never Run Out of Content Creation Ideas with These 8 Research Tools, www.verticalmeasures.com
• Tumblr, Pinterest, and Visual Content’s Fast-Rising ROI, Contently
• Why Content Shock Is Overblown – The Economics Just Don’t Add Up, www.internetmarketingninjas.com

Copywriting, Design & Usability

• Adopting a Professional Compass for Information Architecture, www.uxmatters.com
• Why It Costs More Today To Build A Website, Overit

Display & Contextual Advertising

• Everything You Need To Know About Twitter’s Advertising Options, www.socialmediaexplorer.com
• Facebook Ad Fraud: How To Beat Fake Likes, All Facebook

Domaining

• .photography, on day one, becomes second-largest new gTLD, DomainIncite
• 30 end user domain name sales up to $150,000, Domain Name Wire
• Breaking: The EU Wants Global Control Over ICANN In Wake Of NSA Revelations, The Domains
• ICANN reveals gTLD objections appeals process, DomainIncite

E-Commerce

• People Love Amazon Prime. But Will They Pay More For It?, Wall Street Journal

Email Marketing

• 5 Ideas for Adding “White Space” to Your Emails, Silverpop

Internet Marketing Industry

• Sarah Hofstetter Is 360i’s New CEO as Bryan Wiener Steps Down, AdWeek
• Tealium Expands Senior Leadership Team to Help Drive Aggressive Global Growth Strategy, tealium.com

Mobile/Local Marketing

• InMobi Global Reach Increases to 759 Million Monthly Active Users, Market Wired

Social Media

• 3 Social Media Marketing Strategy Traps to Avoid at All Costs, www.jeffbullas.com
• 8 Social Media Lessons from QVC, Practical E-Commerce
• 9 Tools to Discover Influencers in Your Industry, Online Marketing Blog
• Be Wary of Social Media’s Mob Mentality, www.senseimarketing.com
• Confessions of Big Brand Social Media Managers, Digiday
• Facebook: 200M people have watched their Look Back videos, CNET News
• How Nordstrom uses Facebook, Pinterest, Twitter and Google+, eConsultancy
• It’s Time to Get Google+ (14 Tips for 2014), Crazy Egg
• Repetitive Content: When Does Your Audience Lose Interest?, simplymeasured.com
• The best tweet you can send (Hint: It’s not talking about yourself), www.damniwish.com
• The state of Google+, wearesocial.net
• Who Rules The Second Screen, Facebook Or Twitter?, Forbes

Video

• Local Attorney Ad Goes Viral with More Than 5 Million YouTube Views, Small Business Trends

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.