Marketing Day: February 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google #2, Facebook #38 In Global “Brand Desire” Study

  Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based […]

• 3 Steps To Better Marketing Through David Beckham’s Abs

  Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting […]

• Marketing Metrics & Monetization Tactics For The Application Age

  Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. WThe arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have […]

• Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter

  The most popular Twitter brand pages are out and the results are a mixed bag. Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House). The international […]

• Google Gets US & EU Approval To Purchase Motorola Mobility

  It looks like Google’s going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Scroogle Says Google Is Blocking Their Privacy Search Engine
• Google AdWords Sitelinks Now Uses Related Ads
• Why The Wikipedia/Google Search Results Study Is Flawed
• Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal
• The Keyword Research Rabbit Hole
• Understanding Ranking Lag Time For New Links
• Google Valentine’s Day Logo Features Tony Bennett’s Cold Cold Heart
• Social Search Engine Volunia Faces The Critics
• Developing A Global SEO Diagnostics Plan
• Want To Speak @ SMX London? Here’s How

Online Marketing News From Around The Web:

Affiliate Marketing

• 8 Ways to Get Advice on Affiliate Program Management, www.amnavigator.com
• The Ugly Underbelly of Affiliate Marketing, www.revenews.com

Analytics

• 5 Essential Spreadsheets for Social Media Analytics, mashable.com
• Creating an Ecommerce Tracking Plan for Google Analytics, cutroni.com

Blogs & Blogging

• 10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic, www.searchenginejournal.com
• A Sustainable 6-Step Process for Creating Engaging Blog Posts, www.contentmarketinginstitute.com
• Writing Great Content is NOT a Blogging Strategy, Search Engine People

Business Issues

• Exclusive: Yahoo Asia Deal Talks Off for Now, allthingsd.com
• Twitter slaps limits on sales of its pricey stock, CNN Money

Content Marketing

• 5 Reasons SMBs Need Content Marketing, Small Business Trends
• The History of Content Marketing – How Brands Have Become Storytellers, blog.junta42.com

Conversion Optimization

• 4 Ways to Improve Ecommerce Conversions with Better Landing Pages, www.practicalecommerce.com

Copywriting, Design & Usability

Display & Contextual Advertising

• Don’t Overlook the Display Ads, blog.marketo.com

Email Marketing

• 4 Tips to Win the Hearts of Your Email Subscribers, www.mpdailyfix.com
• Love is in the air… but not always in the inbox, econsultancy.com

General Internet Marketing

• Get in Bed with Seasonal Marketing! 9 Tips to Help You Harness Its Power, www.blueglass.com

Internet Marketing Industry

• Hit men, click whores, and paid apologists: Welcome to the Silicon Cesspool, www.realdanlyons.com
• Watching Another News Story Get “Stolen” Without Attribution, daggle.com

Local Marketing

• How to Pimp Your Google Places Listing, www.whitespark.ca

Mobile Marketing

• Google+ for iOS Gets Instant Upload, thenextweb.com

Other Items

• Fair Use Or Free Riding? The AP’s New Attack On News Scraping, paidContent.org

Reputation Management

• Are Toxic Words Ruining Your Online Reputation?, www.trackur.com

Search Marketing

• 7 Reasons To Get An SEO Audit, briancarteryeah.com

Social Media

• Securing your Twitter experience with HTTPS, Official Twitter Blog
• 56 Ways to Market Your Business on Pinterest, www.copyblogger.com
• Google Refreshes Google+ Circles Layout, thenextweb.com
• How to Capture Your Pinterest Audience and A Tool, digitalhighrise.com
• Job recruiters prefer LinkedIn, Twitter to Facebook, www.techflash.com
• Quick Tip: Guide to Building an Active Twitter Following, creativeoverflow.net
• Show Your Fans Some Love: Say “Thank You” with Your Facebook Page, blogs.constantcontact.com
• Social Media Excites Marketers, but Doesn’t Yet Generate Revenue, www.marketingcharts.com

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.