Marketing Day: February 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Marketing Biz: Yahoo CEO Trashes Product Team, Can AOL Patch Patch?, New Searchmetrics Backlink Analysis Tool

  Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related news and announcements in online marketing. Each Friday we’ll deliver the most interesting news items in the past week coupled with a quick take and perspective. Marketing business news for the week revolved around the accelerating changes in search, social, […]

• No Surprise: Congress, Consumer & Privacy Groups Want Google To Explain Safari Privacy Snafu

  From the you-could-see-it-coming-a-mile-away department: U.S. lawmakers, privacy watchdogs and consumer protection groups want Google to explain why it’s been bypassing user privacy settings on Apple’s Safari web browser. The story surfaced late last night in the Wall Street Journal, and has spread quickly — not surprisingly, considering the long-running discussion about Google and privacy and, […]

• 5 Tips To Help SEO Based Affiliates Evaluate A Niche

  One of the most common questions I’m asked is how to evaluate a niche from an SEO based affiliate perspective before diving head first into it. We all know the obvious – check traffic volume for keywords in the niche using your favorite keyword research tool. But just because there is traffic, it doesn’t necessarily […]

• No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)

  Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was from an ad run against Google by FairSearch. Google even later updated its post to say the FairSearch ad had been pulled as ”inaccurate.” As it turns out, the […]

• Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect

  Back in November, Google officially launched brand pages for Google+. While they started were launched with limited features, brand pages have evolved to allow for multiple admins, add users into circles and become verified. One of the surprisingly underutilized elements pages is the lack of verification. There still seems to be some confusion around the […]

• Google Didn’t “Track” iPhones, But It Did Bypass Safari’s Privacy Settings

  The Wall Street Journal is out with a story about how Google has been “bypassing the privacy settings of millions of people” who use Apple’s Safari web browser, along with a headline about “Google’s iPhone tracking.” More accurately, Google’s been bypassing Safari’s default privacy settings that block certain types of cookies rather than overriding what […]

• Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

  Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?
• Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
• Preview Live Search Engine Results Pages With The LiveSerp Toolbar
• Spreading SEO Awareness & Knowledge
• Search In Pics: Android Skiing, Fake Google Shops, Google Kippah & Lego Googlers
• Cookiegate Another Privacy Black Eye For Google

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing, Porn and Spam, blog.affiliatetip.com
• Affiliate Marketing: Just Like Porn, Apparently, www.qaqn.com
• 5 Tips for Affiliate Marketing Beginners, www.copyblogger.com

Analytics

• 9 Ways to Make Your Marketing Analytics Actionable, blog.hubspot.com
• A Marketer’s Guide to Picking the Perfect Analytics Tool, blog.hubspot.com
• Multi-Channel & Attribution Analysis by Justin Cutroni, online-behavior.com

Blogs & Blogging

• 7 Powerful Ways to End Your Next Blog Post, www.problogger.net
• 5 Essential Keys To Successful Blogging, contently.com
• 50 Qualities of the Best Business Blogs in the World, www.thesaleslion.com
• 7 Difficult Questions Every Blogger Needs to Ask Themselves, www.blogtyrant.com

Business Issues

• Yelp (YELP) Sees IPO Price of $12-$14/Share, to List on NYSE, www.streetinsider.com
• Brightcove IPOs, stock closes up 30%, gigaom.com
• Facebook Wins Three-Year-Old Suit Against Power.com, www.allfacebook.com
• Give Google Some Credit, Read/Write Web
• Google’s Safari Privacy Snafu: Just Not Feeling the Outrage, techland.time.com
• There’s A Civil War Brewing At Yahoo, www.businessinsider.com
• Why Pinterest Is Playing Dumb About Making Money, www.theatlantic.com

Content Marketing

• Content Marketing: Use Your Voice, Small Business Trends

Copywriting, Design & Usability

• 10 Writing Tips From David Ogilvy, thefuturebuzz.com
• Getting your campaign website right, www.campaignsandelections.com
• Your homepage Call to Action, yoast.com

Email Marketing

• 5 Steps to Effective Email Calls to Action, www.practicalecommerce.com
• Love is in the air… but not always in the inbox, www.returnpath.net

Internet Marketing Industry

• Roles & Responsibilities of a Web Marketing Team – Whiteboard Friday, SEOmoz

Mobile Marketing

• Analyst: Facebook Will Make $1.2 Billion Annually From Mobile Ads, TechCrunch
• Mobile Local Data Galore: xAd Reports Network Activity, networkedblogs.com

Other Items

• How Companies Learn Your Secrets, www.nytimes.com

Search Marketing

• Navigating Common Search Marketing Rebuttals, MediaPost
• SEO: Optimizing Ratings, Reviews and Comments, www.practicalecommerce.com

Social Media

• Facebook Timelines for Brands? Time to Start Thinking Inside the Box, Marketing Pilgrim
• U.S. Calls for Ban on In-Car Facebook, Twitter While Driving, BusinessWeek
• How Twitter, Facebook, and Google+ Decide Who Gets Verified Accounts, lifehacker.com
• How You Could Get Sued For Using Pinterest, Read/Write Web
• Obama, Facebook and the power of friendship: the 2012 data election, The Guardian
• Pinterest offers restaurants another way to communicate with customers, www.fastcasual.com
• Retailers Shut Facebook Storefonts Amid Apathy, Bloomberg
• Social factor underperforming for marketers, www.affiliates4u.com
• The guide to social media success, www.simplybusiness.co.uk
• Twitter’s ‘Enhanced Profile Pages’ For Brands Are A Big Waste Of Money, www.businessinsider.com
• Why I don’t care about Pinterest, Social Media Today
• Why Pinterest Is So Addictive, www.fastcompany.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.