Marketing Day: February 28, 2013

Matt McGee on
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  • Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

    From Marketing Land:

    • Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn
      LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a […]
    • Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
      At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare […]
    • Book Review: “Content Strategy For Mobile” by Karen McGrane
      I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered […]
    • Creating And Using Facebook Custom Audiences
      Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising product is designed to do. As Facebook puts it, “Custom audiences let marketers find their offline audiences among Facebook users.” The feature allows you to match phone numbers, email address, or user IDs gathered offline […]

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    About The Author

    Matt McGee
    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.