Marketing Day: February 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook’s Realtime Insights To Arrive In A Matter Of Weeks

  Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a pesentation slide discussing the benefits of brands being able […]

• Facebook Finally Brings Ads To Mobile Devices

  For the first time, Facebook is making it possible for advertisers to reach the site’s enormous base of mobile users. Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium Ads and Sponsored Stories now include distribution on mobile devices. They’ll also show for the first time […]

• Video: Meet The Google Doodle Team

  Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the […]

• New Facebook Pages Released With Timeline, Pinning & Private Messaging

  Today Facebook rolled out a new version of pages that look much closer to profiles thanks to the addition of Timeline. As reported, this release coincides with the Facebook Marketing Conference (fMC) occurring today in New York. The new look Pages have much bolder and visually appealing look: Some of the highlights of the new pages give admins the ability […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Optimizing Search Engine Marketing For Seasonal Opportunities
• The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
• Beef Up B2B Publications With Rockstar Industry Conference Coverage
• How To Creatively & Effectively Build Links Using Public Data
• Live Blogging the Google (Susan Wojcicki) SMX West Keynote
• New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps
• msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?
• Google Frog Leap Day Gioachino Rossini Birthday Logo
• Groupon Buys Travel Search Site Uptake Mostly For Headcount
• “Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One
• Day One: Search Marketing Expo West 2012 Live Blog Recap
• Microsoft And Nokia Unify Maps On PC, Mobile

Online Marketing News From Around The Web:

Affiliate Marketing

• Georgia Affiliates Are Screwed, www.internetmarketinggorilla.com
• Affiliate Marketing: Segmenting Your Affiliates, Part 2, www.practicalecommerce.com
• Major Online Forums Hacked by Affiliate Cookie-Stuffers, www.amnavigator.com

Analytics

• Understanding Google Analytics Time Calculations, cutroni.com

Blogs & Blogging

• How To Make Money From Your Blog, www.ricardobueno.com

Business Issues

• Vocus Buys Email Marketing Company iContact For $169 Million, TechCrunch
• Another Day, Another AOL Exit, allthingsd.com
• Foursquare Is Doing Big Things, So Existing Investor Spark Capital Buys $50M Of Employee Stock, TechCrunch
• Google Grows in New York City, Wall Street Journal
• Google once considered issuing currency, www.itworld.com

Conversion Optimization

• 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates, searchenginewatch.com

Copywriting, Design & Usability

• Creating A Useful 404 Page For Your Site, Small Business Trends
• Design Gallery sites to submit your web, 200 best!, www.webdesignshock.com

General Internet Marketing

• Best practices for e-commerce consumer surveys: part one, econsultancy.com

Local Marketing

• 15 Miles and Localeze release New Data on Mobile, Social, Local Search, blog.kelseygroup.com
• Here’s What Facebook’s Timeline Looks Like for a Local Business, Small Business SEM

Mobile Marketing

• New App Stats for Publishers on Android Market, android-developers.blogspot.com

Other Items

• I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web, www.theatlantic.com
• Introducing Windows 8 Consumer Preview, windowsteamblog.com

Search Marketing

• How To Become an SEO (how I did it, and how you can, too!), www.internetmarketingninjas.com
• SEO is Just Marketing. Deal With It, www.toprankblog.com
• Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI, www.seomoz.org

Social Media

• Why Google+ Doesn’t Care If You Never Come Back, TechCrunch
• 250+ Brands on Pinterest, socialfresh.com
• Facebook, social media is growing up for brands, www.chicagobusiness.com
• How to Make Facebook’s New Timeline For Pages Work For Your Brand, www.blueglass.com
• Industry Reacts To Premium Ads, Sponsored Stories For Mobile And Facebook Timeline Pages, www.allfacebook.com
• Social hubs – what are they and why you may need one?, www.smartinsights.com
• The Complete Guide to Setting Up the New Facebook Page Design, blog.hubspot.com
• Why More Brands Should Copy the New York Times’ Facebook Timeline, techland.time.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.