Marketing Day: February 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Only 1 “Top Brand” Has Created A Google+ Page In The Past Two Months, Report Says

  The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week. The numbers, which suggest that brands are still unsure about how — or if — to adopt Google+ as a […]

• No, Google Is Not Opening A Stand-Alone Retail Store

  Over the past couple of years there have been various stories about Google following in Apple or Microsoft’s footsteps and opening retail stores. Adding fuel to that fire, last year the company opened a pop-up “store within a store” to sell Chromebooks in London. There were suggestions that if all went well Google might pursue […]

• AdMob To Switch To AdWords-Style Auction For CPC Advertising

  Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob. The change will take place globally on February 15, at which point the ad displayed for […]

• Report: Google+ & The +1 Button Are Seeing Gigantic Growth In The US

  A new study release by Compete shows an explosive growth spurt of Google+1 and Google+ that started in October. The study represents an whopping 2 million non-mobile users across the United States which equals 1% of overall US users. Compete looked at the stats behind the plus.google.com plusone.google.com subdomains to determine unique visitors, page views and […]

• Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendship Because Of Them

    A new study from Pew Internet examined social media usage, demographics and the climate within social networking spaces (SNS). A national phone survey was administered to active social networking adults across the United States as well as users aged 12-17 in conjunction with their parents. The results? The social networking climate is overly positive. Demographics Of the […]

• Capture Mobile-Driven Actions For Targeted Ad Results

  As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the buying cycle. To capitalize on this opportunity, marketers must harness the valuable feedback offered through the action-driven nature of mobile […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Paid Search Uncertainty Principle
• Google’s First Hired Employee, Craig Silverstein, Quits
• Foursquare Brings More Search Refinements To Mobile Apps
• The Golden Age Of SEO

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliates: You need to work on authority in search, www.affiliates4u.com

Analytics

• Tracking Social Efforts – Analytics Beyond the Link Shortener, www.searchenginepeople.com

Blogs & Blogging

• 6 Powerful Guest Post Tactics that No One’s Talking About, www.problogger.net
• Putting Guest Post Outreach Theories to the Test [With Some Real World Data], SEOmoz
• You just don’t need a magazine theme, wpcandy.com

Business Issues

• Facebook Updates Its IPO Filing To Confirm Its Special Relationship With Zynga, www.businessinsider.com
• Apple now worth more than Google and Microsoft combined, www.appleinsider.com
• Chutzpah: Google also wants 2.25% of every iPhone sale, tech.fortune.cnn.com
• Facebook admits it needs to fight scams more efficiently, www.zdnet.com
• Facebook Courts Start-Up Investors With fbStart Program, Wall Street Journal
• Facebook’s IPO May Boost ROI For Advertisers, www.allfacebook.com
• Google to Open Retail Location in Dublin, Ad Age
• ShareThis Names Paul Lentz SVP of Publisher Platform, blog.sharethis.com
• The Google+ Platform Roadmap From Director Of Engineering David Glazer, TechCrunch

Content Marketing

• 6 Things That Separate Good Content from Great Content, Online Marketing Blog
• 7 Types of Content to Get Traffic and Links, www.distilled.net
• Understanding the Content Marketing Explosion [Infographic], www.blueglass.com

Conversion Optimization

• 3 tricks for more visitor clicks, www.imediaconnection.com
• Top 50 Posts on Conversion Rate Optimization, www.singlegrain.com

Email Marketing

• Email Marketing: Avoid the pitfalls of a direct-mail mindset, sherpablog.marketingsherpa.com
• Marketing Research Chart: How CMOs rank trends that impact email marketing, www.marketingsherpa.com

Local Marketing

• Manta’s Massive, Unrealized SMB Opportunity, www.screenwerk.com

Mobile Marketing

• Google Wallet PIN cracked on rooted Android devices, mobile.theverge.com

Other Items

• RIAA Totally Out Of Touch: Lashes Out At Google, Wikipedia And Everyone Who Protested SOPA/PIPA, www.techdirt.com
• Don’t break stories on Twitter, BBC journalists told, The Guardian
• Google Developing Home Entertainment System, Wall Street Journal
• Google Wallet PIN cracked on rooted Android devices, www.theverge.com
• Introducing MSN for iPad, msnblog.msn.com
• Report: How Americans are Spending their Media Time… and Money, blog.nielsen.com
• Second Major security flaw found in Google Wallet….Rooted or not No One is safe (Video), thesmartphonechamp.com
• Shopzilla Founder Launches Cheers: The “Like Button” For The World Around You, TechCrunch
• What I learned interviewing with Google, wesbos.com

Reputation Management

• Your Secret Weapon in the Battle of Online Reputation, Small Business Trends

Search Marketing

• How to Choose the Right URL Structure, www.wolf-howl.com
• The Best Link Building Tool You’ve Never Heard Of: ahrefs.com, www.searchenginejournal.com
• Unmasking an SEO spammer and rewarding their competition (a case study), www.zdnet.com

Social Media

• Facebook gives us some clues about the next 12 months of Timeline, VentureBeat
• 10 Reasons Pinterest Is More Important Than Google Plus, briancarteryeah.com
• 10 Tips for Creating a Social Media Policy for Your Business, www.socialmediaexaminer.com
• 60 million users engaged with apps on Facebook mobile platform since launch; average 5 times per month, Inside Facebook
• Glam Media launches social network for food lovers, Reuters
• Google+ Has a Perception Problem, www.web-strategist.com
• How To Build An Influencer Marketing Strategy, thefuturebuzz.com
• How to use Pinterest for advertising research, www.accountplanningblog.com
• Share your Google Earth adventures on Google+, Google LatLong
• The Best Free Tools for Twitter Analytics, www.adamsherk.com
• The Sharing Economy: Could It Be the Next Big Thing?, Marketing Pilgrim
• Twitter SMS: Now available for satellite providers, Twitter Blog
• Weighing Up Google+ – What You and Your Clients Should Know, www.stateofsearch.com
• Why Small Businesses Should Fall in Love with Pinterest, www.orangesoda.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.