Marketing Day: Forrester report on GDPR readiness, Facebook turns to USPS & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Make the most of MarTech — attend with your team & save!
  Feb 19, 2018 by Marketing Land
  Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California.
• Learn programmatic advertising from Oracle
  Feb 19, 2018 by Digital Marketing Depot
  Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience.
• New survey by people-based marketer Viant promotes marketing to identified users
  Feb 19, 2018 by Barry Levine
  Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.
• Forrester report: About a third of companies say they’re ready for GDPR but may not be
  Feb 19, 2018 by Barry Levine
  Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.
• Facebook to use US mail to try and prevent future election meddling
  Feb 19, 2018 by Greg Sterling
  Can snail mail thwart Russian interference in the US midterms?
• Tracking the ROI of organic search for B2B
  Feb 16, 2018 by Janet Driscoll Miller
  Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
• Making website speed and performance part of your SEO routine
  Feb 16, 2018 by Bobby Lyons
  Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
• How to build a better marketing strategy using new technologies available today
  Feb 16, 2018 by Nandini Rathi
  Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.
• The challenges email marketers face in 2018 and how to overcome them
  Feb 16, 2018 by EJ McGowan
  Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Digital billboards in the UK will today start showing hacking attempts
  Feb 19, 2018 by Barry Levine
  The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.

• Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
  Feb 19, 2018 by Robin Kurzer
  The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.
• Bynder’s acquistion of Webdam creates a global DAM powerhouse
  Feb 19, 2018 by Robin Kurzer
  The digital asset management company added Shutterstock’s DAM business for $49.1 million.

Online Marketing News From Around The Web:

• Twitter discontinues its Mac desktop app after years of spotty support, The Verge
• 12 Enterprise Landing Page Builders For Marketers, CMS Wire
• 5 Action Items for Social Marketers in 2018, Simply Measured
• A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com, Chief Marketing Technologist
• Brand Appropriateness: Marketers Need A Deeper Understanding of Context And Impact, AdExchanger
• Chrome Ad Filtering In Action: The first examples of ads being blocked on sites running intrusive ads (desktop and mobile), G-Squared Interactive
• The Story Funnel-Matrix: Create Better Content With This Simple Diagram, Contently
• What Key Marketing Metrics Matter for Your Website?, Marketo
• Youth Exodus From Facebook Accelerates eMarketer Newsroom, eMarketer

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.