Marketing Day: Franchise SEO Tips, Yandex Earnings Report & 5 Little Known Yelp Facts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Feed Your SEO & SEM Obsession
  Feb 16, 2016 by Marketing Land
  But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever!
• The Marriage Between Conversion Optimization & SEO
  Feb 16, 2016 by Winston Burton
  Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
• Franchise SEO: For Masochists Only
  Feb 16, 2016 by Andrew Shotland
  Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
• Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads
  Feb 16, 2016 by Ginny Marvin
  Messaging highlighting product popularity is delivered in real time to drive online sales.
• Yandex Revenue Up 18% In 2015 With Site Averaging 57% Of Russian Search Market
  Feb 16, 2016 by Amy Gesenhues
  The COO of Russia’s largest search engine says the company served a record number of advertisers in Q4 2015.
• Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
  Feb 16, 2016 by Mike Sands
  Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention.
• How To Analyze Your Content Needs
  Feb 16, 2016 by Rebecca Lieb
  Building out your content offerings is like furnishing an empty house — with so many options, it’s hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research.
• Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
  Feb 16, 2016 by Greg Sterling
  Yext announces roll out across 100,000 customer locations.
• 5 Yelp Facts Business Owners Should Know (But Most Don’t)
  Feb 16, 2016 by Brian Patterson
  Business owners: Yelp doesn’t have to be a source of anxiety! Columnist Brian Patterson explains how you can make the review site work for you.
• Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
  Feb 16, 2016 by Barry Levine
  Its new Content Affinity Engine creates an individual profile showing topics of most interest to that person.
• 4 Ways B2B Marketers Can Boost Demand Generation
  Feb 15, 2016 by Digital Marketing Depot
  Today’s B2B prospects are researching online extensively before contacting vendors. And as they search, tweet and visit review sites, they leave behind a huge data trail. By capturing and analyzing those hidden buying signals, you can pinpoint the people truly ready to buy and effectively target your demand gen efforts.
• Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
  Feb 15, 2016 by Greg Sterling
  Research firm’s data also appear to show 40+ million iPhone 7 sales opportunity based on potential upgrades.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
• Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
• Call Tracking And Analytics 101
• How To Compile A Top-Notch Competitive Analysis For Search
• 3 Requirements For A Successful Link Building Campaign
• Wikimedia Foundation Secures $250,000 Grant For Search Engine Development

Online Marketing News From Around The Web:

Affiliate Marketing

• Combating ad blocking: What we can learn from the affiliate channel, econsultancy.com

Analytics

• Social Media Analytics: A Guide on What and How to Measure, www.razorsocial.com

Blogs & Blogging

• 5 Places to Find Inspiration for Your Blog Content, www.toprankblog.com
• How blog page design & layout can destroy readability, econsultancy.com
• What to do if the traffic on your blog is decreasing?, yoast.com

Business Issues

• Google Quietly Shutters Play For Education, TechCrunch
• How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company, www.fastcompany.com
• Mark Zuckerberg’s Uphill Battle, www.wsj.com
• Reddit Hires Twitter’s Former News Manager As Head Of Journalism And Media, techcrunch.com
• The Reality of Missing Out, stratechery.com

Content Marketing

• 7 Ways to Make Your Business Storytelling Awesome, www.convinceandconvert.com
• Confessions From a (Former) Content Marketing Curmudgeon, contentmarketinginstitute.com
• Content Marketing Benchmarks for Brands, www.marketingprofs.com
• How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing, contently.com
• How to Create a Content Strategy in Minutes not Months, www.verticalmeasures.com
• Master These 10 Content Marketing Skills to Become an All-Star, www.komarketingassociates.com
• The 5 absolute, must-do essentials of content marketing, venturebeat.com
• Why Interactive Infographics?, www.copypress.com
• Why you should love content strategy and stop worrying about content, www.cornwallseo.com

Conversion Optimization

• 6 Quick Tips to Improve Landing Page Conversion Rates, www.searchenginejournal.com
• CRO: Are You Shooting Yourself in the Foot?, blog.kissmetrics.com

Copywriting, Design & Usability

• Astonishment, Expectations And Reality In User Experience, techcrunch.com
• Big Bums, Scuffles, and How to Craft Copy Your Competitors Wouldn’t Dare Write, www.copyblogger.com
• Brand Marketing: 5 tactics to understanding customer experience, sherpablog.marketingsherpa.com
• Creating Content Wireframes For Responsive Design, www.smashingmagazine.com
• Getting Ready For HTTP/2: A Guide For Web Designers And Developers, www.smashingmagazine.com
• How To Use Priming To Improve UX, conversionxl.com
• It’s Not All About Mobile, It’s About the Customer, multichannelmerchant.com
• Smart UX: High-Fidelity Wireframes, usabilitygeek.com

Domaining

• $33 million .org contract up for grabs, domainincite.com

E-Commerce

• 2016 Ecommerce Marketing Checklist, www.practicalecommerce.com
• 3 Tips to stop global checkout abandonment, www.retaildive.com
• Alibaba buys into Groupon to become its fourth-largest shareholder, www.internetretailer.com
• How do you build an ecommerce retail startup from scratch?, econsultancy.com
• Most Digital Buyers Will Make Purchases via a Smartphone by 2017, www.emarketer.com
• Speed Read: Amazon by the Numbers, www.cmswire.com

Email Marketing

• 8 brands that have mastered GIFs in email, myemma.com
• A/B Testing IRL: From Online Dating to Email, blog.marketo.com
• Survey Shows Email Marketing, Social Media as Best Mediums for Event Promotions, www.martechadvisor.com
• The Power of the Inbox, blogs.constantcontact.com

General Internet Marketing

• Best Performing Super Bowl Ads, www.similarweb.com
• For luxury brands and retailers, the debut is now digital, www.internetretailer.com
• How To Combine Print And Digital Marketing Campaigns, www.jeffbullas.com
• Role of Marketing and Advertising in Digital Transformation, www.cmswire.com
• What Every Company Should Consider When Working With Influencers, mackcollier.com
• What is brand activation & why do you need it?, econsultancy.com
• What It Means for Consumers and Brands That New York Is Becoming a “Smart City”, www.adweek.com
• What’s in a name? With growth, digital publishers face tough branding questions, digiday.com
• Win the Web Marketing Championships, www.searchenginejournal.com

Internet Marketing Industry

• Alanna Gombert Joins IAB Tech Lab in New Role as General Manager, www.businesswire.com
• Applause, World’s First Periscope Influencer Network, Launches in NYC, www.prweb.com
• Gartner Positions SAP as a Leader in 2016 Magic Quadrant Report for Marketing Resource Management, www.realwire.com
• Newly Merged Qualia Secures Additional $5.5 Million, www.marketwired.com
• Signal Expands Leadership Team With Seasoned Marketing and Human Resources Executives, www.signal.co

MarTech

• Ad Tech’s Global Challenge — A Japanese Perspective, adage.com
• Landscape of Machine Intelligence Systems for Marketing, www.martechadvisor.com
• Marketers: Embrace Today’s Consumer Complexity And Technology, adexchanger.com

Mobile/Local Marketing

• 5 Questions You Should Answer If You Want Your Mobile Marketing to Work, www.adweek.com
• Apple Pay to go live in China on Feb 18, Reuters
• Closing the Mobile Content Gap for B2B Marketers, www.cmswire.com
• Convergence of Apps and Mobile Web is Coming, www.tune.com
• Here Are the Alternatives to Push Notifications via Parse, www.adweek.com
• How to calculate what your app should really cost to build, venturebeat.com
• Samsung starts Android Marshmallow update with Galaxy S6 today, www.theverge.com
• Shoppers worldwide are itching for mobile real-time offers, www.retaildive.com
• Top 8 Mobile Shopping Problems, multichannelmerchant.com
• Want to Know What Your Customers Do With Your Apps?, www.cmswire.com

Social Media

• 13 Ways to Generate Revenue on Twitter, www.adweek.com
• 14 Instagram Tools for Marketers, www.socialmediaexaminer.com
• 6 Steps to Updating Your Social Media Profiles During a Rebrand, www.socialmediaexaminer.com
• Facebook Marketing Tactics So Annoying They Need to Stop, www.takeflyte.com
• How to Understand Your Traffic from Pinterest, blog.tailwindapp.com
• How to Use Influencers to Amplify Social Media, www.convinceandconvert.com
• Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs, streetfightmag.com
• Instagram Spotlights vs Snapchat Stories vs Twitter Moments, techcrunch.com
• NBA Goes Global with Facebook Live During All-Star Break, media.fb.com
• Snapchat Contemplates Launching Subscription Feature for “Discover” Channels to Improve User Experience and Publisher Retention, www.martechadvisor.com
• Social Signals are Getting Louder (You Should Pay Attention), simplymeasured.com
• The Complete Guide to Overnight Success on LinkedIn Pulse, www.socialmediaexplorer.com
• These Brands and Artists Won the Grammys on Social Media, www.adweek.com

Video

• Facebook Adds 7 Pubs to Anthology Branded-Video Program, adage.com
• How Video-on-Demand Has Grown in the Past Few Years, www.emarketer.com
• Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz, www.reelseo.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.