Marketing Day: GDPR legal docs, Facebook’s A/B ad-testing & the future of retail
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 3, 2018 at 4:15 pm | Reading time: 3 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Much ado about data
Apr 3, 2018 by David Rodnitzky
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown. - Parsons Lab launches an online platform to generate GDPR legal docs
Apr 3, 2018 by Barry Levine
The Utah-based subsidiary of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents. - MarTech salary survey results — See how yours compares
Apr 3, 2018 by Digital Marketing Depot
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. - Study captures new consumer ‘hierarchy of needs’ facing brands
Apr 3, 2018 by Greg Sterling
The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. - Facebook expands A/B ad-testing capabilities & adds reporting features
Apr 3, 2018 by Amy Gesenhues
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. - Everything old is new again: How some traditional brands have used martech to support growth
Apr 3, 2018 by Robin Kurzer
The key to a successful transformation proves to be a focus on core values. - Consumers don’t want to think anymore
Apr 2, 2018 by Evan Magliocca
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. - Facebook’s new Custom Audiences permission tool will require user consent confirmation
Apr 2, 2018 by Amy Gesenhues
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting. - The future of retail is Generation Z-dependent — and martech is the way to reach them
Apr 2, 2018 by Rohit Gupta
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
Apr 3, 2018 by Robin Kurzer
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing. - Smart marketing still hinges on humanity, not technology
Apr 3, 2018 by Mike Sands
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. - Adobe rains down announcements for its Experience Cloud
Apr 3, 2018 by Barry Levine
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services
Online Marketing News From Around The Web:
- Instagram suddenly chokes off developers as Facebook chases privacy, TechCrunch
- 4 Tips to Spruce Up Your Email Marketing Efforts This Spring, Movable Ink Blog
- After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping, Mobile Marketer
- An Alternative Approach to Developing Content Marketing Personas, Content Marketing Institute
- Anatomy Of Mobile Ad Fraud: Web Vs. App, AdExchanger
- Buyer Intent Data: Your Secret to Great B2B Leads, MarketingProfs
- Facebook Watch is still tied to the news feed, Digiday
- Facebook’s Data Scandal Affects Ecommerce Companies, Practical Ecommerce
- Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest, Econsultancy
- With 360 Degree Photos and HD Quality Video, Messenger Gets Even More Visual, Facebook Newsroom
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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