Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The secret formula for determining a marketing budget
  Oct 24, 2018 by Digital Marketing Depot
  Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.”
• Google lets users delete search data & control ad settings from Google Search page
  Oct 24, 2018 by Amy Gesenhues
  Users no longer have to go to their Google Account page to access privacy controls.
• Facebook Messenger 4 will make it easier for users to connect with brands
  Oct 24, 2018 by Amy Gesenhues
  The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform.
• Report: Apple expected to say GDPR a model for US privacy regulation
  Oct 24, 2018 by Greg Sterling
  CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.
• SSP Smaato adds machine learning for directing inventory to DSPs
  Oct 23, 2018 by Barry Levine
  With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
• Skyword merges with TrackMaven to create a content marketing platform with more insights
  Oct 23, 2018 by Barry Levine
  Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
• Here’s a sneak peek at the SMX West 2019 agenda
  Oct 23, 2018 by Chris Sherman
  I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• How marketers can produce content that keeps up with the pace of personalization
  Oct 24, 2018 by Robin Kurzer
  An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden.

Online Marketing News From Around The Web:

• 3 marketing leaders explain how to cut through the noise with 6-second bumper ads , Think with Google
• 6 Ways Businesses Are Using Augmented and Virtual Reality Today, CMS Wire
• 8 Ways to Increase Conversions from Mobile Users, Practical Ecommerce
• From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed, Top Rank Blog
• How Twitter is testing ways to improve ‘conversation’, Digiday
• Instagram Ecommerce, Apps & Business Accounts: The Coming Changes, Shopify
• Introducing the Ad Archive Report: A Closer Look at Political and Issue Ads, Facebook Newsroom
• My Simple Secret for Maintaining a Healthy Database, Marketo
• What Marketers Need To Know About TwitchCon 2018, MediaKix

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.