Marketing Day: Google+ A Referral Graveyard, Watchdog Targets YouTube, Facebook Page Engagement Up

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• VIDEO + SLIDESHOW: All Search Is Now Social
  “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of […]
• Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard
  Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]
• Google Earns Ad Money Off YouTube Videos Hawking Stolen Credit Cards, Says Watchdog Group
  The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen and bogus credit cards to appear on YouTube and then profiting from ads shown alongside the videos. In its latest report [PDF], “Breach of Trust: How the Online Market for Stolen and Bogus Credit […]
• Too Bizarre Or Too Boring? Finding The Right Balance For B2B Content
  B2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. But for content marketers, it’s a double-edged sword. On one hand, it’s great news that we no longer need to fill our blog posts with meaningless jargon and clunky technical terms. On the […]
• Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up
  Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if […]
• Larry Page On Google+: “We’re Super Excited About It”
  Google+ was the forgotten social network during yesterday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your […]
• Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January
  Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• VIDEO + SLIDESHOW: Local Search at 60+ MPH
• Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features
• Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie
• Use These Tools To See What Entities Are On A Web Page
• Foursquare To Charge For Local Database — Will Partners Balk?
• 3 Opportunities With Those New Google Shopping Campaigns
• Google Goes All-In With “OK, Google” Hands-Free Search
• WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014
• Larry Page On Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”
• YP Joins Google’s Premier SMB Partner Program
• Google Beefs Up AdWords Location Extension Reporting And Targeting
• Google Removes Author Photos From Search: Why And What Does It Mean?

Online Marketing News From Around The Web:

Blogs & Blogging

• How to Optimize Your Older Blog Content for Long Tail Conversion, Unbounce

Business Issues

• Facebook Battles Manhattan D.A. Over Warrants for User Data, New York Times
• Fighting Bulk Search Warrants In Court, newsroom.fb.com
• Google Glass ‘could breach Data Protection Act’, Telegraph
• Google’s master plan: Turn everything into data., Slate
• Independent music labels want EU to intervene in YouTube row, Reuters
• What Happened to the Facebook Phone? Not Very Much, It Seems, New York Times

Content Marketing

• 4 Essential Steps to Preparing Employees for Content Creation, The Sales Lion

Conversion Optimization

• 10 Tweaks for BIG Improvements on Your Web Forms, Crazy Egg

Display & Contextual Advertising

• Programmatic and Premium Ads Pull Display Pricing in Opposite Directions, eMarketer

Domaining

• A “High” week for expired domain name sales, Domain Name Wire
• VeriSign Slumps After Wells Fargo Cuts Rating, www.thestreet.com

E-Commerce

• Nike grows global web sales 42%, Internet Retailer
• The Next Generation of eCommerce, KISS Metrics
• UK Digital Shoppers Buy Often, but In-Store Still Reigns, eMarketer

Email Marketing

• Inbox Preview: So long Postini, Hello Google Apps!, blog.returnpath.com
• What the Canadian Anti-Spam Legislation Means for You, blog.mailchimp.com

Internet Marketing Industry

• DAA Urges W3C to Abandon Its Do Not Track Effort, thedma.org
• North Highland Launches Social Insights Lab, PR Newswire
• The Search Agency Acquires MoFuse, www.thesearchagency.com

Mobile/Local Marketing

• 4 Reasons You Still Haven’t Figured Out Mobile E-Comm, www.ppchero.com
• Enabling mobile wallets will enhance all-around business, Mobile Commerce Daily
• On the Go With Google Glass, Wall Street Journal
• Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences, Mobile Commerce Daily

Social Media

• Why does someone visit your Facebook page?, Inside Facebook

Video

• 5 Video Do’s and Don’ts For Content Marketers, Contently
• How Brands are Using Video to Succeed Online: VidCon 2014, Reel SEO
• Video Viewability: The Standard That Isn’t A Standard, Ad Exchanger

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.