Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 8 ways to use content to skyrocket user engagement
  Jul 26, 2018 by Kristopher Jones
  Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.
• 4 must-do’s for marketing budget planning
  Jul 26, 2018 by Digital Marketing Depot
  The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.
• Google ups its AI services with new Contact Center solution and developer tools
  Jul 26, 2018 by Barry Levine
  The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.
• New report: Consent management platforms are purchased less often than other privacy tools
  Jul 26, 2018 by Barry Levine
  According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’
• When should marketers use AR and when VR?
  Jul 26, 2018 by Barry Levine
  A marketing tech exec offers some rules of thumb.
• LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
  Jul 26, 2018 by Amy Gesenhues
  The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Twitter tightens access to API platform & restricts number of daily actions an app can perform
  Jul 26, 2018 by Amy Gesenhues
  Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited
• As Facebook user and revenue growth slows in Q2, advertisers still on board
  Jul 26, 2018 by Ginny Marvin
  The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.

Online Marketing News From Around The Web:

• 3 Ways to Use CRM Data for Lead Generation, Adstage
• Hard Questions: Should People Be Able to Share Their Facebook Information with Other Apps?, Facebook Newsroom
• How Car Next Door Use Social Media to Build Trust in Their Brand, Buffer
• How to delete your Twitter history, The Verge
• How to Optimize Your Email List Building for Engagement and Conversions, Sendinblue
• Maintaining One Brand Voice When Working with Multiple Writers, Skyword
• What is micro-retailing and why is it a growing trend?, Econsultancy

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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Channel: CMO ZoneMarketing Day