• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
CMO Zone

Get the most important digital marketing news each day. Sign up for our NEW daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler on July 26, 2018 at 4:00 pm
  • More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 8 ways to use content to skyrocket user engagement
    Jul 26, 2018 by Kristopher Jones
    Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.
  • 4 must-do’s for marketing budget planning
    Jul 26, 2018 by Digital Marketing Depot
    The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.
  • Google ups its AI services with new Contact Center solution and developer tools
    Jul 26, 2018 by Barry Levine
    The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.
  • New report: Consent management platforms are purchased less often than other privacy tools
    Jul 26, 2018 by Barry Levine
    According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’
  • When should marketers use AR and when VR?
    Jul 26, 2018 by Barry Levine
    A marketing tech exec offers some rules of thumb.
  • LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
    Jul 26, 2018 by Amy Gesenhues
    The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Twitter tightens access to API platform & restricts number of daily actions an app can perform
    Jul 26, 2018 by Amy Gesenhues
    Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited
  • As Facebook user and revenue growth slows in Q2, advertisers still on board
    Jul 26, 2018 by Ginny Marvin
    The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.

Online Marketing News From Around The Web:

  • 3 Ways to Use CRM Data for Lead Generation, Adstage
  • Hard Questions: Should People Be Able to Share Their Facebook Information with Other Apps?, Facebook Newsroom
  • How Car Next Door Use Social Media to Build Trust in Their Brand, Buffer
  • How to delete your Twitter history, The Verge
  • How to Optimize Your Email List Building for Engagement and Conversions, Sendinblue
  • Maintaining One Brand Voice When Working with Multiple Writers, Skyword
  • What is micro-retailing and why is it a growing trend?, Econsultancy

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Debra Mastaler
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Related Topics

Channel: CMO ZoneMarketing Day

Get the most important digital marketing news each day. Sign up for our NEW daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

×


Learn More About Our SMX Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
  • CCPA Goes Live in Weeks: Is your marketing measurement ready?
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Sign up for our NEW daily brief.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech West
  • MarTech East
  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.