• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
CMO Zone

Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 9, 2016 at 4:05 pm
  • More

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook’s humanless sifting of trending news suggests some AI needs supervision
    Sep 9, 2016 by Barry Levine
    As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries.

  • 10 reasons not to pay reputation-attack sites for removals
    Sep 9, 2016 by Chris Silver Smith
    If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that’s not a good idea.

  • 8 dos and don’ts of successful video advertising
    Sep 9, 2016 by Pauline Jakober
    Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns.

  • Google’s AMP Viewer: the Tinder UX for content?
    Sep 9, 2016 by Barb Palser
    Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

  • 6 secrets of digital storytelling
    Sep 9, 2016 by Peter Minnium
    “Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.

  • Facebook Lookalikes go global with new update
    Sep 9, 2016 by Greg Finn
    You’ll now be able to target people that look similar to lists of customers/leads in an entirely different country.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • Bing improves autocomplete suggestions for academic papers & movie titles
  • Tips for when and how to use Feed Rules in Google Merchant Center
  • Digitizing traditional marketing methods to compete in local search
  • Google has updated the AdWords ad preview tool for expanded text ads
  • The unexpected impact of Google automated ad extensions
  • Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
  • European court says linking to illegal content is copyright infringement

Online Marketing News From Around The Web:

Analytics

  • 5 Important Facebook Metrics and How to Improve Them, www.convinceandconvert.com
  • CMOs Invest in Analytics to Better Assess Social Media’s Impact, www.emarketer.com
  • How Marketers Can Overcome Data Complexity, www.martechadvisor.com

Blogs & Blogging

  • 5 Effective Social Media Steps For Blog Promotion, www.searchenginepeople.com

Business Issues

  • Amazon plans big expansion of retail pop-up stores, www.businessinsider.com
  • Amazon Said to Seek Sports Video Rights From Tennis to Rugby, www.bloomberg.com
  • Facebook privacy issues may not be competition matters: EU antitrust chief, www.reuters.com
  • Snapchat could buy startups without raising money via new credit line, techcrunch.com

Content Marketing

  • “Marketers are gradually evolving into a content centric-world”: ScribbleLive CEO Vince Misfud, www.martechadvisor.com
  • 7 Experiments to Try With Your Content Strategy, authoritylabs.com
  • A Converstaion with IBM on the Art of Storytelling in Marketing, www.socialmediaexplorer.com
  • How do you put a price on digital content?, econsultancy.com
  • How Publishers Can Help Brands Navigate The Content Marketing Crossroads, adexchanger.com
  • How should brands plan their content distribution strategy?, econsultancy.com
  • How to Achieve Content Nirvana, www.portent.com
  • See What Content Marketing Success Truly Looks Like, contentmarketinginstitute.com

Conversion Optimization

  • Stop Creating Content That Doesn’t Convert!, www.convinceandconvert.com

Copywriting, Design & Usability

  • Chrome to Add Security Warning to HTTP Sites Beginning 2017, wptavern.com
  • Reducing Cognitive Overload For A Better User Experience, www.smashingmagazine.com

Domaining

  • Rightside is releasing 2-character domains. Here’s what you need to know., domainnamewire.com

E-Commerce

  • Amazon to make Prime Now tailgate deliveries to 49ers’ stadium, www.retaildive.com
  • Decoding the Hidden Numbers of Online Shopping in China, adage.com
  • Omni.Digital: “Amazon Is Taking Over Retail” (But That’s Not The End Of The Story), adexchanger.com
  • Report: Amazon handily trumps Jet on price, assortment, www.retaildive.com
  • Smartphones account for nearly half of traffic to e-commerce sites in Q2, www.internetretailer.com
  • Using Product Recommendations to Earn More Revenue, blog.mailchimp.com

Email Marketing

  • 4 Ways to Reduce Churn With Email Campaigns, blog.kissmetrics.com

General Internet Marketing

  • Why and How Marketing Can Take the Lead for a More Complete Picture of the Buyer Journey, www.martechadvisor.com

Internet Marketing Industry

  • Connecting Premium Brands With Mountain Travel Consumers: The Mountain Travel Audience Platform, www.mountainnews.com
  • Emma brings advanced email automation to marketing teams with launch of Emma Plus, myemma.com

MarTech

  • Digital Marketing Technology’s Big Bang Theory, www.cmswire.com
  • High-performing marketers emphasize people over data, technology, strategy, chiefmartec.com
  • Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools, blog.crazyegg.com
  • Smarter Advertising with Artificial Intelligence, www.martechadvisor.com
  • When Implementing People-Based Marketing, Getting The Technology Right Isn’t the Hardest Part, adexchanger.com

Mobile/Local Marketing

  • 5 ways to localize apps and build brand loyalty, www.mobilecommercedaily.com
  • Google Photos for iOS now lets you stabilize Live Photos, venturebeat.com
  • Report: Paid App Installs Boost Organic Installs By 1.5x, www.adweek.com

Social Media

  • 10 Social Media Engagement Tactics For Growing Your Audience, www.copypress.com
  • 5 Effective Social Media Best Practices for Your Business, smallbiztrends.com
  • 5 Ways to Make Your Social Media Marketing Rock, blog.marketo.com
  • Are Hashtags Really Useful for Twitter Marketing?, www.adweek.com
  • Diversity in Advertising: Social Media Demands that Brands Pay Attention, www.emarketer.com
  • Facebook Canvas Custom Audiences: How to Create, www.jonloomer.com
  • Facebook changes its mind, and says it’s okay to publish an iconic war photo, after all, www.recode.net
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives, www.adweek.com
  • FTC Social Media Guidelines For 2016: New Rules For Brands, mediakix.com
  • How Teens Use Social and What Your Brand Can Do About It, simplymeasured.com
  • How To Upload Posts To Instagram From Your Desktop Computer, blog.tailwindapp.com
  • Innovation Spotlight Winners: Personalized Marketing at Scale, www.facebook.com
  • Instagram Demographics: 13 Impressive Stats For 2016, mediakix.com
  • Why Social Insights Aren’t Enough, www.adweek.com

Video

  • Facebook Live Videos Get Most Engagement While They’re Live, www.newswhip.com
  • How marketers are distributing 360-degree videos beyond YouTube and Facebook, digiday.com
  • Starting a YouTube Channel: How to Achieve YouTube Growth, www.socialmediaexaminer.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: CMO ZoneMarketing Day

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok