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Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling
Amy Gesenhues on September 9, 2016 at 4:05 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook’s humanless sifting of trending news suggests some AI needs supervision
Sep 9, 2016 by Barry Levine
As AI suits up for self-driving marketing platforms, the Facebook experience may outline some boundaries. - 10 reasons not to pay reputation-attack sites for removals
Sep 9, 2016 by Chris Silver Smith
If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that’s not a good idea. - 8 dos and don’ts of successful video advertising
Sep 9, 2016 by Pauline Jakober
Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns. - Google’s AMP Viewer: the Tinder UX for content?
Sep 9, 2016 by Barb Palser
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers. - 6 secrets of digital storytelling
Sep 9, 2016 by Peter Minnium
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. - Facebook Lookalikes go global with new update
Sep 9, 2016 by Greg Finn
You’ll now be able to target people that look similar to lists of customers/leads in an entirely different country.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing improves autocomplete suggestions for academic papers & movie titles
- Tips for when and how to use Feed Rules in Google Merchant Center
- Digitizing traditional marketing methods to compete in local search
- Google has updated the AdWords ad preview tool for expanded text ads
- The unexpected impact of Google automated ad extensions
- Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
- European court says linking to illegal content is copyright infringement
Online Marketing News From Around The Web:
Analytics
- 5 Important Facebook Metrics and How to Improve Them, www.convinceandconvert.com
- CMOs Invest in Analytics to Better Assess Social Media’s Impact, www.emarketer.com
- How Marketers Can Overcome Data Complexity, www.martechadvisor.com
Blogs & Blogging
- 5 Effective Social Media Steps For Blog Promotion, www.searchenginepeople.com
Business Issues
- Amazon plans big expansion of retail pop-up stores, www.businessinsider.com
- Amazon Said to Seek Sports Video Rights From Tennis to Rugby, www.bloomberg.com
- Facebook privacy issues may not be competition matters: EU antitrust chief, www.reuters.com
- Snapchat could buy startups without raising money via new credit line, techcrunch.com
Content Marketing
- “Marketers are gradually evolving into a content centric-world”: ScribbleLive CEO Vince Misfud, www.martechadvisor.com
- 7 Experiments to Try With Your Content Strategy, authoritylabs.com
- A Converstaion with IBM on the Art of Storytelling in Marketing, www.socialmediaexplorer.com
- How do you put a price on digital content?, econsultancy.com
- How Publishers Can Help Brands Navigate The Content Marketing Crossroads, adexchanger.com
- How should brands plan their content distribution strategy?, econsultancy.com
- How to Achieve Content Nirvana, www.portent.com
- See What Content Marketing Success Truly Looks Like, contentmarketinginstitute.com
Conversion Optimization
- Stop Creating Content That Doesn’t Convert!, www.convinceandconvert.com
Copywriting, Design & Usability
- Chrome to Add Security Warning to HTTP Sites Beginning 2017, wptavern.com
- Reducing Cognitive Overload For A Better User Experience, www.smashingmagazine.com
Domaining
- Rightside is releasing 2-character domains. Here’s what you need to know., domainnamewire.com
E-Commerce
- Amazon to make Prime Now tailgate deliveries to 49ers’ stadium, www.retaildive.com
- Decoding the Hidden Numbers of Online Shopping in China, adage.com
- Omni.Digital: “Amazon Is Taking Over Retail” (But That’s Not The End Of The Story), adexchanger.com
- Report: Amazon handily trumps Jet on price, assortment, www.retaildive.com
- Smartphones account for nearly half of traffic to e-commerce sites in Q2, www.internetretailer.com
- Using Product Recommendations to Earn More Revenue, blog.mailchimp.com
Email Marketing
- 4 Ways to Reduce Churn With Email Campaigns, blog.kissmetrics.com
General Internet Marketing
- Why and How Marketing Can Take the Lead for a More Complete Picture of the Buyer Journey, www.martechadvisor.com
Internet Marketing Industry
- Connecting Premium Brands With Mountain Travel Consumers: The Mountain Travel Audience Platform, www.mountainnews.com
- Emma brings advanced email automation to marketing teams with launch of Emma Plus, myemma.com
MarTech
- Digital Marketing Technology’s Big Bang Theory, www.cmswire.com
- High-performing marketers emphasize people over data, technology, strategy, chiefmartec.com
- Reclaim Your Social Media ROI in the Age of Algorithm Supremacy with These 6 Tools, blog.crazyegg.com
- Smarter Advertising with Artificial Intelligence, www.martechadvisor.com
- When Implementing People-Based Marketing, Getting The Technology Right Isn’t the Hardest Part, adexchanger.com
Mobile/Local Marketing
- 5 ways to localize apps and build brand loyalty, www.mobilecommercedaily.com
- Google Photos for iOS now lets you stabilize Live Photos, venturebeat.com
- Report: Paid App Installs Boost Organic Installs By 1.5x, www.adweek.com
Social Media
- 10 Social Media Engagement Tactics For Growing Your Audience, www.copypress.com
- 5 Effective Social Media Best Practices for Your Business, smallbiztrends.com
- 5 Ways to Make Your Social Media Marketing Rock, blog.marketo.com
- Are Hashtags Really Useful for Twitter Marketing?, www.adweek.com
- Diversity in Advertising: Social Media Demands that Brands Pay Attention, www.emarketer.com
- Facebook Canvas Custom Audiences: How to Create, www.jonloomer.com
- Facebook changes its mind, and says it’s okay to publish an iconic war photo, after all, www.recode.net
- Facebook, Instagram Detail 2016 Paralympic Games Initiatives, www.adweek.com
- FTC Social Media Guidelines For 2016: New Rules For Brands, mediakix.com
- How Teens Use Social and What Your Brand Can Do About It, simplymeasured.com
- How To Upload Posts To Instagram From Your Desktop Computer, blog.tailwindapp.com
- Innovation Spotlight Winners: Personalized Marketing at Scale, www.facebook.com
- Instagram Demographics: 13 Impressive Stats For 2016, mediakix.com
- Why Social Insights Aren’t Enough, www.adweek.com
Video
- Facebook Live Videos Get Most Engagement While They’re Live, www.newswhip.com
- How marketers are distributing 360-degree videos beyond YouTube and Facebook, digiday.com
- Starting a YouTube Channel: How to Achieve YouTube Growth, www.socialmediaexaminer.com
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