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Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more

Amy Gesenhues on March 6, 2017 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[Reminder] Live Webinar: Intro to Agile Marketing
Mar 6, 2017 by Digital Marketing Depot
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile.
Google’s “One True Answer” problem — when featured snippets go bad
Mar 6, 2017 by Danny Sullivan
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
5 quick web page fixes any blogger can make
Mar 6, 2017 by Drew Eastmead
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.
5 top hacks to step up your B2B content marketing strategy in 2017
Mar 6, 2017 by Alexander Kesler
From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.
Google tells retailers the Trusted Stores program is shutting down
Mar 6, 2017 by Ginny Marvin
The new program, Google Customer Reviews, will be managed from Google Merchant Center.

Online Marketing News From Around The Web:

Analytics

Device-centric analytics might be giving you inaccurate conversion rates, Econsultancy
Let’s Make Analytics Sexy… and Make it Work in 2017!, MarTech Advisor
Three Reasons Why you Can’t Analyze Social without Historical Data, MarTech Advisor
Why Is Social Media Measurement So Hard?, Convince and Convert

Blogs & Blogging

Getting Your Readers to Read Your Blogs to the End, Compukol

Business Issues

Yelp blames Google for its failed international business, VentureBeat

Content Marketing

Are Brands Spending Too Much Money on the Wrong Content?, eMarketer
Four things brands must do to overcome content shock, Econsultancy

Conversion Optimization

7 Steps to Building Sign Up Forms That Convert, AWeber Communications

Copywriting, Design & Usability

How to Add Live Chat to Your WordPress Site, WPExplorer
Information Architecture: Still Vital to Digital Design, CMS Wire
Load Faster: How to Optimize Your WordPress Website, Authority Labs
Why an Insanely Fast Site Is Your 2017 Priority, Bruce Clay

Domaining

How Major Brands Are Adopting Branded Short Links, Domain Investing
Is End user demand hitting peak interest ? Rick Schwartz weighs in, The Domains

E-Commerce

4 ways to compete against Amazon, Internet Retailer
How to Overhaul Your Retention Strategy and Develop More Profitable Re, Shopify Plus
What Amazon Echo and Google Home mean for online retailers, Internet Retailer

Email Marketing

9 Easy-to-Avoid Email Marketing Mistakes, Movable Ink Blog
Email Subject Line Errors, Sentiment & Response Rates, MarketingProfs
How to Use Email Automation to Boost eCommerce Conversions, Crazy Egg
How to Write Your Email in 15 Minutes or Less, Constant Contact
Kinetic email provides much -needed boost to marketing campaigns, Marketing Forward Blog
Managing Metrics: Tips to Drive Email Open Rates and Boost Campaign Success, MarTech Advisor
Mobile Email Engagement Is On The Rise, MessageGears

General Internet Marketing

Four ways nostalgia can help to boost your marketing efforts, Econsultancy
Study: Personalization Efforts Leading to Increased Profitability, KoMarketing
What Elements a Modern Marketing Plan Must Include, MarketingProfs

Internet Marketing Industry

MarTech

4 Ways to Modernize Your Marketing with Machine Learning, CMS Wire
How Do You Get More People to Use Enterprise Content Management Tools?, CMS Wire
Why the false dichotomy between adtech and martech is dysfunctional, Chief Marketing Technologist

Mobile/Local Marketing

3 ways to leverage consumers’ affection for their smartphones, Mobile Commerce Daily
5G Will Make Smartphones Least Interesting Thing in Mobile, AdAge
Google Play turns 5 today! , The Official Google Blog
Mobile First May Mean a Browserless World, Stone Temple
Mobile Trends in 2017, MarTech Advisor
Will Native-Social Ads Dominate Mobile?, Street Fight

Other Items

Spammergate: The Fall of an Empire, MacKeeper Blog

Social Media

5 Tips For Running Effective Facebook Ads Split Testing Campaigns, Search Engine Journal
Facebook “Disputed News” tag goes live, VentureBeat
Facebook suspends location-sharing feature after Italian copyright suit, Reuters
How brands can best take advantage of Instagram Stories ads, Mobile Commerce Daily
How to Use Instagram Multiple Image Posts, Social Media Examiner
On Snapchat, Nudes Can Be Followed by Ads, AdAge
This Is the Closest Facebook Has Come to a Dislike Button, Adweek
Twitter’s timeline algorithm, and its effect on us, explained., Slate
What convinced me to start boosting Facebook posts, The AdStage Blog
What Marketers Need to Know About Facebook Carousel Ads, Convince and Convert

Video

Digital Video Viewing More Common than Smartphone Use in the UK, eMarketer
Facebook, Rushing Into Live Video, Wasn’t Ready for Its Dark Side, Wall Street Journal
How to create videos your customers want to share, Econsultancy
While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear, Adweek

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.