Marketing Day: Hiring An Agency, Google SVP Leaves For Uber & Facebook Adds “Call Now” Button
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on May 14, 2015 at 5:05 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- SPONSOR MESSAGE: Marketer’s Guide- B2B Marketing Automation Platforms
This free guide analyzes the current market for marketing automation platforms including the types of vendors serving the market and the capabilities available. - Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success
What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of animals in puppy mills. - What Mobile Millennials Want: Structure Without Obligation
Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation. - Want To Win Fights With Your Web Designer? Use These CRO Tactics
When should you take off the gloves and have a dustup with your designer? Columnist Jeremy Smith shows you how to make your CRO case in a powerful way. - Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]
New study shows mobile ecommerce behavior doesn’t mirror online purchasing habits. - A New Way To Look At Hiring An Agency
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture. - All-In-One Marketing Platform Percolate Raises $40 Million In Series C Financing
Start-up plans expansion to offer CMOs a central system for managing global marketing operations. - Report: Google Communications SVP Rachel Whetstone Leaves For Uber
Re/Code is reporting that Google’s SVP of Communications and Policy Rachel Whetstone is leaving for a similar role at Uber. - Facebook Now Lets People Call Businesses From News Feed Ads
The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords Editor 11 Adds Support For Labels, Call-Only Ads, Ugraded URLs & More
- Demanding More Detail, Legal Group Calls On Google To Disclose RTBF Criteria
- Please Take Search Engine Land’s SEO Success Factors Survey
- Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level
- Wolfram Alpha Launches Image Identification Search Engine
- Take Back Your Lost Links
- Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months
Online Marketing News From Around The Web:
Affiliate Marketing
- Growth of Mobile Commerce in Affiliate Marketing, blog.affiliatewindow.com
Analytics
- In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies, www.adweek.com
- Keeping Customer Trust in the Age of Big Data Collection, customerthink.com
Blogs & Blogging
- 12 Quick Tips for Writing Better Blog Posts, www.komarketingassociates.com
- 3 Effective Ways to Use a Blog to Boost Your Retail Business, www.ducttapemarketing.com
- A Beginner’s Guide To WordPress Website Maintenance, www.wpexplorer.com
Business Issues
- YouTube Engineering Head Venkat Panchapakesan Died on Monday Night, recode.net
- AOL CEO Tim Armstrong Stands to Get $180 Million in Verizon Deal, www.wsj.com
- Yahoo’s Kevin Gentzel is out as head of sales, digiday.com
Content Marketing
- A Content Marketer’s Guide To Surviving Mobilegeddon, www.koozai.com
- A Glimpse at Content Marketing’s Future, www.cmswire.com
- Boost Your Content Marketing ROI With This Secret Weapon, www.convinceandconvert.com
- Content Marketing Pro Tip: 3 Ways to Track Your Social Content Mix, www.socialbakers.com
- How Can You Create Pinnable Content If You’re Not a Visual Brand?, blog.bufferapp.com
- What is stock and flow content and how should you use it?, econsultancy.com
Conversion Optimization
- 41 Detailed A/B Testing Strategies to Skyrocket Your Testing, raphaelpaulindaigle.com
- 5 Human Touches That Grow Conversions Everyday, usabilitygeek.com
- 8 Reasons Your Marketing Funnel is a Hot Mess, www.convinceandconvert.com
- An Overlooked Method for Increasing Conversions, blog.kissmetrics.com
- The Power Behind Your Call-to-Action, www.compukol.com
Copywriting, Design & Usability
- 9 Pieces of UX Advice I Stole From People Smarter Than Me, www.usertesting.com
- A Quick Guide to Collaborative Usability Testing, www.usertesting.com
- Experience Design and the Apple Watch, uxmag.com
- Functional Animation In UX Design, www.smashingmagazine.com
- Landing Page Copywriting Secrets the Pros Never Share, unbounce.com
- USA Today’s FTW redesign ditches the infinite scroll, digiday.com
- Words on Fleek: 12 Writing Rules for Digital, www.adweek.com
Display & Contextual Advertising
- How Display Remarketing Can Destroy Marriages, www.wordstream.com
Ecommerce
- Alibaba to Focus on Expansion Abroad, CEO Says, www.wsj.com
- Distinction between online, offline blurs for shoppers, but not retailers, www.mobilecommercedaily.com
- Dynamic & Targeted Content: Stay Competitive in e-Commerce, blog.crazyegg.com
- The Real Cost of an Exasperating Online Returns Process, www.marketingprofs.com
- Walmart is Gearing up to Take on Amazon Prime, smallbiztrends.com
- Why the Ecommerce Catalog Must Die, www.getelastic.com
Email Marketing
- Gmail’s New Login Screens Hints At A Future Beyond Passwords, TechCrunch
- Email Anti-Spam Laws Around the World [Infographic], www.verticalresponse.com
- How Pretty Are Your Email Subject Lines?, www.emarketer.com
- How to Design a Responsive Email, blog.movableink.com
General Internet Marketing
- 3 Simple Steps to Finding the Right Words to Use in Your Marketing, blogs.constantcontact.com
- 3 Ways to Create a Lasting Customer Relationship Online, www.toprankblog.com
- Five Proven Elements of B2B C-Suite Marketing, www.marketingprofs.com
- How We Built a Partner Network That Increased Revenue by 1,983%, blog.kissmetrics.com
- Taylor Swift’s Seven Marketing Lessons, www.distilled.net
Internet Marketing Industry
- Eventbrite Research Reveals Food, Wine and Beer Festivals Feed Millennials’ Desire to Gather and Capture Their Discretionary Income, www.marketwired.com
- Jivox Dynamic Ad Platform Upgrade Debuts First-Ever Dynamic Canvas, www.prweb.com
- JUICE Mobile first in market to guarantee 100% viewability across app and mobile web ads, blog.juicemobile.com
- Verto Launches Content Watch Audience Measurement Service, www.vertoanalytics.com
MarTech
- Behind All Good Ad-Tech Is Data, adage.com
- Verizon Now Owns an Ad Tech Company – Here’s What It Means for Local, streetfightmag.com
Mobile/Local Marketing
- 4 Key Tips To Stay Ahead Of The Mobile Curve, thedma.org
- Amazon unveils advertising platform for mobile-app developers, www.internetretailer.com
- Despite Concerns, Interest in Mobile Audience Targeting Rises, www.emarketer.com
- How to Create a Mobile-Ready Site using WordPress, www.wpexplorer.com
- Report: More Than Half of Mobile Location Data is Inaccurate, streetfightmag.com
- What does Wearable Tech mean for Digital Marketing?, www.branded3.com
Social Media
- Facebook Hires Former FCC Chairman Martin for Access Policy, Bloomberg
- 4 Steps To Social Media Spring Cleaning, www.searchenginepeople.com
- Are LinkedIn Groups Worth the Trouble? 17 Tips for Success, contentmarketinginstitute.com
- Boost Facebook Engagement and Drive Event Marketing, www.searchenginejournal.com
- Creating Social Media Marketing Plan From Ground Zero, www.searchenginejournal.com
- FbStart distributes $100 million in benefits to more than 3,800 startups in the first year, developers.facebook.com
- How to Create a Social Media Marketing Plan, www.socialmediaexaminer.com
- Notes on the Surrender at Menlo Park, www.theawl.com
- Reassess How Your Facebook Campaigns Are Structured, PPC Hero
- Snapchat Will Feature Weekly Content From MLB and Baseball Fans, blogs.wsj.com
- Three effective LinkedIn marketing techniques, econsultancy.com
Video
- Ask Parse Anything Video Series to Launch at Month’s End, www.adweek.com
- GoPro Sets a New Standard in Video Marketing, blog.marketo.com
- That’s Entertainment! (Entertainment SMBs Love Video), blog.biakelsey.com
- Time Spent with Mobile Video in Japan Varies by Age, www.emarketer.com
- Twitter users love to watch, discover and engage with video, www.Twitter.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories