Marketing Day: Holiday shopping on Amazon, Facebook Audience Network SDK, e-commerce forecasts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
  Oct 15, 2018 by Greg Sterling
  What’s new and striking about this survey is the runaway gap between Amazon and everyone else.
• Facebook opens Audience Network SDK beta program for developers, publishers
  Oct 15, 2018 by Amy Gesenhues
  Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.
• Analysts agree: E-commerce sales set to deliver robust holiday retail growth
  Oct 15, 2018 by Robin Kurzer
  Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
  Oct 15, 2018 by Digital Marketing Depot
  Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?
  

Online Marketing News From Around The Web:

• B2B ecommerce doesn’t have to be difficult, Get Elastic
• Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand, AdExchanger
• Holiday Marketing Ecommerce Planning [Study]: +50 Brands at +$10M/Year, Shopify
• Instagram Has A Massive Harassment Problem, The Atlantic
• Michael Brenner’s 5 Skills You Need to Become the Next CMO, Marketo
• Purpose in Procurement: Facebook Supplier Diversity, Facebook Newsroom
• Six Ways to Increase Revenue With Email Personalization, MarketingProfs
• Study: 38% of shoppers use mobile savings apps, up from 10% in 2014, Mobile Marketer

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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Channel: CMO ZoneMarketing Day