Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• IAB names direct-to-consumer brand to board seat for first time
  Feb 11, 2019 by Robin Kurzer
  The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.
• Know your options: Identity resolution beyond the walled gardens
  Feb 11, 2019 by Barry Levine
  Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.
• Cybersecurity for marketers: Teamwork is key to protect data
  Feb 11, 2019 by Sam Bocetta
  Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.
• Verizon Media survey on 5G: Consumers expect better AR and video
  Feb 8, 2019 by Barry Levine
  Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
  Feb 11, 2019 by Greg Sterling
  Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
• How to Prepare for a Successful Marketing Analytics Implementation
  Feb 11, 2019 by Digital Marketing Depot
  Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Online Marketing News From Around The Web:

• “Amazon Live” is the retailer’s latest effort to take on QVC with live-streamed video, TechCrunch
• How Facebook Has Changed Computing, WIRED
• Reddit raises $300 million at $3 billion valuation, CNBC
• The Booming Business For Amazon-Only Ad Partners, AdExchanger
• The Difference Between Facebook Clicks, Jon Loomer Digital
• The Do’s and Don’ts of Quora Marketing, CMS Wire
• Vimeo revenue jumps 54 percent in 2018, paying subscribers near 1 million, Reuters
• Want to earn user trust and drive marketing results? Start with these steps, Think with Google

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.