Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
  Feb 12, 2019 by Robin Kurzer
  Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
• LiveRamp gives advertisers a way to target users across all of their CTV interactions
  Feb 12, 2019 by Robin Kurzer
  The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
  Feb 11, 2019 by Greg Sterling
  Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
• How to Prepare for a Successful Marketing Analytics Implementation
  Feb 11, 2019 by Digital Marketing Depot
  Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Online Marketing News From Around The Web:

• YouTube’s copyright strikes have become a tool for extortion, The Verge
• 10 Steps to Creating a Landing Page That Converts, AWeber
• Apple Taps IPhone Executive to Be First Head of Marketing for AR, Bloomberg
• LinkedIn debuts LinkedIn Live, a new live video broadcast service, TechCrunch
• Marketers Deserve Complete Transparency About Exchange Fees, AdExchanger
• Study: Retailers lag shopper expectations for in-store tech, Mobile Marketer
• Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands, Tag Today
• When it comes to agencies, brands care more about cost than transparency, Digiday

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.