• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
CMO Zone

Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on February 12, 2019 at 4:00 pm
  • More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
    Feb 12, 2019 by Robin Kurzer
    Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
  • LiveRamp gives advertisers a way to target users across all of their CTV interactions
    Feb 12, 2019 by Robin Kurzer
    The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
    Feb 11, 2019 by Greg Sterling
    Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
  • How to Prepare for a Successful Marketing Analytics Implementation
    Feb 11, 2019 by Digital Marketing Depot
    Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Online Marketing News From Around The Web:

  • YouTube’s copyright strikes have become a tool for extortion, The Verge
  • 10 Steps to Creating a Landing Page That Converts, AWeber
  • Apple Taps IPhone Executive to Be First Head of Marketing for AR, Bloomberg
  • LinkedIn debuts LinkedIn Live, a new live video broadcast service, TechCrunch
  • Marketers Deserve Complete Transparency About Exchange Fees, AdExchanger
  • Study: Retailers lag shopper expectations for in-store tech, Mobile Marketer
  • Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands, Tag Today
  • When it comes to agencies, brands care more about cost than transparency, Digiday

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: CMO ZoneMarketing Day

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.