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Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

Amy Gesenhues on February 12, 2019 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Feb 12, 2019 by Robin Kurzer
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
LiveRamp gives advertisers a way to target users across all of their CTV interactions
Feb 12, 2019 by Robin Kurzer
The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Feb 11, 2019 by Greg Sterling
Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
How to Prepare for a Successful Marketing Analytics Implementation
Feb 11, 2019 by Digital Marketing Depot
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Online Marketing News From Around The Web:

YouTube’s copyright strikes have become a tool for extortion, The Verge
10 Steps to Creating a Landing Page That Converts, AWeber
Apple Taps IPhone Executive to Be First Head of Marketing for AR, Bloomberg
LinkedIn debuts LinkedIn Live, a new live video broadcast service, TechCrunch
Marketers Deserve Complete Transparency About Exchange Fees, AdExchanger
Study: Retailers lag shopper expectations for in-store tech, Mobile Marketer
Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands, Tag Today
When it comes to agencies, brands care more about cost than transparency, Digiday

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.