Marketing Day: Instagram’s Video Ads, M-Commerce Revenue Report & 7 Content Marketing Tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day: From Marketing Land: When To Fire Your SEO Agency These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have […]
Amy Gesenhues on October 30, 2014 at 5:01 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day:
From Marketing Land:
- When To Fire Your SEO Agency
These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong […] - SPONSOR MESSAGE: Guide to Social Advertising 2014
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best to approach it. - Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent with sales. According to Strategy Analytics’ data, Samsung and Apple both increased their shipment volumes […] - Instagram Is Introducing Video Ads Today With 5 Major Brands
Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on the heels of recent activity on this front by Tumblr and […] - Microsoft Band: Cross-Platform Wearable With Cortana Baked In
Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening smartwatch bid with the $199 Microsoft Band. That compares with the $349 entry level Apple Watch and $199 Android Wear devices. At the same time it introduced (or reintroduced) Microsoft Health, a cloud-based platform that […] - In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic
The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates. - New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results. Unfortunately, only three-percent of the survey respondents reported they were doing extremely well at integrating marketing technologies across functions. In […] - Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report
This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to e-commerce […] - Ello & Tsu: Are The New Me-Too Social Networks For Marketers?
Columnist Mark Traphagen explores opportunities for marketers on two new social networks. - High-Octane Conversion Tips For Product Images
Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers’ decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products. - How Retailers Can Get M.O.A.R. From Mobile
You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base. - 7 Content Marketing Tips For When You Lack Time & Resources
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The Economic Impact of SEO Media Services- November 6 Webcast
- Bing Images Adds Animated GIF Filter
- Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs
- Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014
- Six Reasons To Fire Your SEO Agency
- Marketing In Transit: Selling To Mobile Searchers
- Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Offline Entities Can Generate Revenue, www.practicalecommerce.com
- Apps for Affiliates, affiliatetip.com
Analytics
- 3 Key Metrics Groups for Publishers to Measure, thefuturebuzz.com
- How Big Data Can Help You Provide a Better Customer Experience, www.marketingprofs.com
Blogs & Blogging
- How Much of Your Blog Post Do People Actually See?, www.impactbnd.com
Business Issues
- Microsoft cuts another 3,000 jobs, finishing last big phase of layoffs, www.geekwire.com
- More Twitter exits: 2 key executives flying away, www.cnbc.com
- Yahoo Poaches Amazon Ad Exec Lisa Utzschneider, techcrunch.com
Content Marketing
- 11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing, contentmarketinginstitute.com
- Elevate Your Business With Content, www.compukol.com
- Epic Content Marketing Campaigns For Charities, www.koozai.com
- How to Include Influencers in Your Content Strategy, moz.com
- How to Plan and Create Captivating Visual Content, denisewakeman.com
- How to Sell Content At An Agency: What I’ve Learned, overit.com
- The Dark Side of Content Marketing, www.marketingprofs.com
Conversion Optimization
- How to Use Cialdini’s Principles and A/B Testing to Increase Conversions, www.ducttapemarketing.com
Copywriting, Design & Usability
- Website Redesign Horror Stories Revisited, www.widerfunnel.com
Display & Contextual Advertising
- Banner Ads Must Die!, www.b2bmarketinginsider.com
Domaining
- Does auctioning off a new TLD to the highest bidder set up failure?, domainnamewire.com
E-Commerce
- 40% of consumers’ holiday dollars will be spent online, www.internetretailer.com
- As Temperatures Drop, eCommerce is Heating Up, www.nanigans.com
- Jaeger’s head of ecommerce on customer experience & multichannel retail, econsultancy.com
- Rethinking E-commerce Taboos, www.searchenginejournal.com
- The online holiday shopping season starts now, www.internetretailer.com
Email Marketing
- Four Ways Service Companies Can Convert More Customers via Email, www.marketingprofs.com
- Holiday Email Marketing for Small Businesses, blog.mailchimp.com
- How can Facebook help grow your email list?, www.insidefacebook.com
- SendinBlue: The Best New Email Marketing Service For WordPress Users?, www.wpexplorer.com
- The Do’s and Don’ts of Holiday Email Marketing, blog.marketo.com
- What Match.com Taught Me About First Email Impressions, www.seocopywriting.com
General Internet Marketing
- Marketers’ Five Favorite Holiday Image Themes, www.marketingprofs.com
Mobile/Local Marketing
- 55% of well-to-do use mobile phones for payments, www.mobilecommercedaily.com
- 6 mobile holiday must-haves to eliminate friction, www.mobilecommercedaily.com
- 6 Tools SMBs Can Use to Push Mobile Ads, streetfightmag.com
- Apple No Longer Rejecting Calculator Widgets From The App Store, techcrunch.com
- Samaritans app monitors Twitter feeds for suicide warnings, www.bbc.com
- Where’s the Mobile Ad Money Coming from Next Year?, www.emarketer.com
Social Media
- 22 Facebook Facts and Statistics You Need To Know Right Now, www.jeffbullas.com
- 5 Effective Ways to Get More Facebook Likes Tested, adespresso.com
- Deleting your Facebook page is foolish, www.insidefacebook.com
- Developers can hide & unhide Facebook comments on a page post via Graph API, Inside Facebook
- Facebook Doesn’t Want Your ClickBait Any More – What Should You Be Doing Instead?, www.firepolemarketing.com
- How to Attract Leads on Instagram, www.amyporterfield.com
- How To Handle Complaints On Social Media, www.stateofdigital.com
- How to Use Social Listening to Improve Brand Health, adage.com
- The 50 Most Influential Brands on Social Media, www.mediabistro.com
- The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day, boostblogtraffic.com
- The Quick Guide to Timing Your Tweets, simplymeasured.com
- What To Do When Things Go Wrong On Social Media, www.searchenginejournal.com
- What’s the Best Use of Your Time on Social Media?, blog.bufferapp.com
- Which Social Media Monitoring Dashboard Is Right for You?, heroicsearch.com
Video
- FCC proposal would widen opening for mobile video services, www.mobilemarketer.com
- Inside The New York Times video strategy, digiday.com
- Mobile Video Advertising Still The Hot Ticket, MediaPost
- Surprise Endings Increase Video Sharing, www.reelseo.com
- The Solution to iOS 8’s Video Problem, blog.movableink.com
- YouTube Adds New Creator Credits Feature to Channels with 10k+ Subscribers, www.thesempost.com
- YouTube Finally Supports 60FPS, And It Looks Awesome, kotaku.com
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