Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The modern marketer’s guide to machine learning algorithms
  Apr 27, 2017 by Sean Zinsmeister

  These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

• Simple tips to get your app indexed, ranked & installed
  Apr 27, 2017 by John Lincoln

  Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.

• What is the value of a ‘Like?’
  Apr 27, 2017 by Brad O’Brien

  Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

• Oracle adds chatbots, smarter recommendation engine to its Clouds
  Apr 27, 2017 by Barry Levine

  The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

• Why B2B needs artificial intelligence
  Apr 27, 2017 by Barry Levine

  It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

• Facebook Marketplace update: 8% more spend is being pushed to Audience Network
  Apr 27, 2017 by Andrew Waber

  Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

• With new funding & a growing userbase, Quora makes its pitch to advertisers
  Apr 27, 2017 by Ginny Marvin

  Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

• Facebook begins retargeting potential travelers with ads featuring flight info
  Apr 27, 2017 by Tim Peterson

  Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

• Get started with lead nurturing
  Apr 26, 2017 by Digital Marketing Depot

  Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion […]

• iSpot launches TV conversion analytics to tie TV ads to digital actions
  Apr 26, 2017 by Ginny Marvin

  The solution shows how TV ad views drive digital outcomes in granular detail.

Online Marketing News From Around The Web:

Affiliate Marketing

• Compliance Council Updates Retailer Affiliate Agreement Guide, thepma.org

Blogs & Blogging

• How Much of your Blog Traffic Should Come Through SEO?, thenextcorner.net
• Watsonfinds WordPress Plugin Uses IBM’s Watson to Determine Most Likely Emotional Response From Readers, WordPress Tavern

Business Issues

• Amazon Echo with a built-in screen may be on deck next month, CNET
• Facebook says it will act against ‘information operations’ using false accounts, Reuters
• Facebook will start training local journalists and newsrooms, Poynter Online
• In State Of The Union For Alphabet, Larry Page Glosses Over Setbacks, Eyes ‘Amazing Opportunities’, Forbes
• The Google Assistant SDK will let you run the Assistant on anything, Ars Technica

Content Marketing

• 5 Golden Rules for Your Next Content Marketing Hire, Contently
• Interactive Content Basics Every Content Marketer Needs, Heidi Cohen

Copywriting, Design & Usability

• What You Wish You Had Not Done Before You Launched Your App, Usability Geek

Display & Contextual Advertising

• POV: Amazon Policy on Alexa Skills and Ads, www.mindshareintheloop.com
• WPP Sees Weak Growth As CPGs Pull Back Spend, Ad Exchanger

E-Commerce

• Decaying Trust in the Internet Has Worrying Implications for Ecommerce, CMSWire
• How to Optimize Out of Stock Product Pages, ConversionXL
• Retailers Welcome New Online Sales Tax Push, Say Congress Has ‘Stalled for Far Too Long’, nrf.com

Email Marketing

• Get Started with Email Automation, AWeber

Internet Marketing Industry

• Marketing tech company Zeta Global raises $140M at a $1.3B valuation, TechCrunch

MarTech

• Hulu Grooms Its Tech Stack To Support Advanced TV, Ad Exchanger
• Scott Brinker: The Heart of Marketing Hasn’t Changed, technologyadvice.com
• Seismic Integrates with Marketo® to Deliver Unparalleled Capabilities for Revenue-Driven Marketers, PR Newswire

Mobile/Local Marketing

• App stores saw record revenue and downloads in Q1 2017, TechCrunch
• Strategy Games Data Benchmarks – North America, Q1 2017 [Data Study], www.appsflyer.com

Other Items

• Next steps toward more connection security, Chromium Blog

Social Media

• 5 Clever Goal-Focused Facebook Campaign Ideas, simplymeasured.com
• Are B2Bs Missing the Point of Social Media?, Martech Advisor
• Facebook F8 Announcements that Will Excite Digital Marketers, 3Q Digital
• Finding Your Voice: How To Create Quality Social Content  for Your Startup, Social Media Explorer
• Get Ready, Summer’s Around the Corne, business.instagram.com
• How do Instant Articles deliver on social media engagements?, www.newswhip.com
• Should I Be Running Ads on Twitter?, Portent
• Social commerce: Why basic bots and buy buttons are not enough, eConsultancy
• What You Really Need to Know About Influencer Marketing, Online Marketing Blog

Video

• Say It in Six: Why marketers and creatives are embracing the newest video ad length, adwords.googleblog.com
• A Streamlined Video Production Process for YouTube, www.razorsocial.com
• As Consumers Video Content Discovery Options Multiply, What Do Content Creators and Advertisers Need to Know, www.iab.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.