Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • The modern marketer’s guide to machine learning algorithms
    Apr 27, 2017 by Sean ZinsmeisterThese days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

  • Simple tips to get your app indexed, ranked & installed
    Apr 27, 2017 by John LincolnGot an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.

  • What is the value of a ‘Like?’
    Apr 27, 2017 by Brad O’BrienBrands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

  • Oracle adds chatbots, smarter recommendation engine to its Clouds
    Apr 27, 2017 by Barry LevineThe tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

  • Why B2B needs artificial intelligence
    Apr 27, 2017 by Barry LevineIt’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

  • Facebook Marketplace update: 8% more spend is being pushed to Audience Network
    Apr 27, 2017 by Andrew WaberColumnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

  • With new funding & a growing userbase, Quora makes its pitch to advertisers
    Apr 27, 2017 by Ginny MarvinCompany doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

  • Facebook begins retargeting potential travelers with ads featuring flight info
    Apr 27, 2017 by Tim PetersonFacebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

  • Get started with lead nurturing
    Apr 26, 2017 by Digital Marketing DepotSuccessful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion […]

  • iSpot launches TV conversion analytics to tie TV ads to digital actions
    Apr 26, 2017 by Ginny MarvinThe solution shows how TV ad views drive digital outcomes in granular detail.

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Ecommerce

Email Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video


About the author

Barry Schwartz
Staff
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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