Marketing Day: January 15, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo
  The Super Bowl ad frenzy has already started, with many brands like Jaguar posting “teaser” ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy. Nestle posted its “Butterfinger Cups 2014 Big Game […]
• Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The “Real-Time” Game
  Watch out, Oreo. Jaguar says it’s gunning to be “the most real-time engaged advertiser” of the Super Bowl this year. MindShare, which managed the communications planning and buying for Jaguar’s first-ever Super Bowl spot, has developed a war room it calls “The Loop,” with multiple screens for monitoring and acting on real-time consumer data. Jaguar’s […]
• Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In Theaters?
  With a box office release scheduled for this Friday, the people behind the motion picture “Devil’s Due” have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the “Devil Baby Attack” video ad has earned more than six million views. Produced as a […]
• How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign
  The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kennedy, timed to premier the week before the 50th anniversary of the assassination of JFK, Nat Geo wanted to make a big impact on Twitter to build excitement and drive viewership. Armed with Twitter-savvy celebrities […]
• The Big SMX West Preview – A Virtual Tour Of What To Expect
  Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2014. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. SMX West is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a […]
• Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic
  Android is the world’s dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed “tens of millions of [North American] Samsung smartphone- and […]
• 2014 Super Bowl Advertisers To Follow On Twitter
  If you’re looking to follow all the big brands that are advertising during Super Bowl XLVIII, we’ve got you covered with our latest twitter list, Super Bowl 2014 Advertisers on Twitter. How To Follow This Twitter List Of Super Bowl Advertisers Following this list is easy. Just go to Marketing Land’s Twitter account, click on […]
• My Prediction For Email Open Rates In 2014
  With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago. The primary reason […]
• Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December
  Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social referrals to retailers in the Hitwise 500, according to data shared by Experian. YouTube came in second with 1.65 percent of upstream traffic to retailers. Facebook’s share of referral traffic increased a relatively modest […]
• LinkedIn Paid Ads: A Beginner’s Guide
  There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• EU Wants More Search Concessions, Google Defies French Authority
• Is Lowe’s The First Brand To Adopt Jelly?
• Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots
• The Big SMX West Preview – A Virtual Tour Of What To Expect
• Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
• Health & Medical SMBs Spend More On Marketing Than Other Industries

Online Marketing News From Around The Web:

Analytics

• What to Expect From Universal Analytics in 2014, performancein.com

Blogs & Blogging

• Is Your Blog Boring?, pushingsocial.com
• Timing Your Blog Posts: Know When to Post ‘Em & When to Hold ‘Em, www.searchenginepeople.com

Business Issues

• AOL Finds a Home — Off Its Books — For Patch, recode.net
• Apple agrees to FTC consent decree over in-app purchases , recode.net
• Google acquired 100 ex-Apple employees with Nest, www.zdnet.com
• Google’s Best And Worst Acquisitions, abcnews.go.com
• Twitter enforces SSL encryption for apps connecting to its API, www.zdnet.com
• Zuckerberg Calls Snapchat A “Privacy Phenomenon”, TechCrunch

Content Marketing

• 5 Steps to Optimize Your Content in 2014, Silverpop
• A content marketing rule for 2014: Writers Write, www.digitalthirdcoast.net
• The Problem of Third Party and Review Sites and How Content Marketing Can Fix It, The Sales Lion
• Why You Should Use Curated Content In Your Content Strategy, www.koozai.com

Copywriting, Design & Usability

• Never Redesign Your Website Without This Strategy!, Crazy Egg

Display & Contextual Advertising

• Bizo Releases First “For Dummies” Guide Dedicated to B2B Display Advertising, PR Web

Domaining

• Wasting no time, Seattle men buy pot domain names, www.usatoday.com

E-Commerce

• Tablets help propel U.K. e-commerce in 2013, Internet Retailer

General Internet Marketing

• 9 Ways to Grow Your List Using Facebook, blog.returnpath.com

Internet Marketing Industry

• Go Daddy hires former Microsoft exec as CIO, DomainIncite
• How to Not Screw up Your Marketing Job Interview, Digiday
• The CMO Is Evolving Into New Species With Broader Range, Ad Age

Mobile/Local Marketing

• Mobile Apps Help Lure Customers, Spur Loyalty, eMarketer

Other Items

• Google Adds Optional Data Compression Feature To Chrome For Mobile, Reducing Your Data Usage By Up To 50%, TechCrunch
• Planning Your Day Made Easy with Yahoo Weather in Yahoo Calendar, yahoomail.tumblr.com

Social Media

• 6 Tips For Responding to Customer Feedback on Social Media, Social Times
• Eight NFL teams getting creative with Twitter’s Vine, eConsultancy
• Insights on Gender and Instagram [Infographic], Social Times
• Planning Your B2B Marketing Approach to Social Media: 3 Key Angles, Content Marketing Institute

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.