Marketing Day: January 17, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The […]
Matt McGee on January 17, 2013 at 5:02 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Twitter Adds 9 New Tools To Its Certified Products Program
Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and […] - Google CEO Larry Page: Facebook Doing A “Really Bad Job” On Its Products
While Google+ has come under fire in some quarters for not being as successful as Facebook, Google CEO Larry Page had choice words himself on that competition. Facebook is doing “a really bad job” with its products. Page didn’t expand on what exact products with Facebook were so bad, in the wide-ranging interview he had […] - Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013
This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally […] - Google Retains #1 Rank In Fortune’s Best Companies To Work For
Fortune Magazine released their annual best companies to work for list, and Google is number one on the list again, four years running. Google took the number one spot because, as the magazine writes: The Internet juggernaut takes the Best Companies crown for the fourth time, and not just for the 100,000 hours of free […] - Study: M-Commerce Ticket Sales Less Than 10 Percent Of Total
Depending on your perspective, mobile sales of 5 percent to 10 percent are either disappointing or promising. However that’s what Retention Science found in analyzing roughly $40 million of US sports and concert ticket sales during the first eight months of 2012. The following chart shows three groups of ticket buyers. Essentially, they’re grouped into categories […] - StumbleUpon Cuts 30% Of Its Staff In An Effort To Get In The Black
In an attempt to turn the popular social discovery site profitable, StumbleUpon has cut their staff by 30% according to TechCrunch. The overall number of employees was cut from 110 to 75 yesterday, the biggest restructure in the company’s history. In an interview CEO Mark Bartels told TechCrunch that “The main drive here is to become […] - Judge: News Organizations Improperly Pulled Images From Twitter & Used Commercially
News organizations are about to get much more careful about trolling Twitter in search of breaking news photos. Manhattan based U.S. District Judge Alison Nathan ruled that Twitter’s terms of service did not give either The Washington Post or Agence France-Presse the right to publish photographer Daniel Morel’s photos of a post-earthquake Haiti without his […] - Love For Links: Facebook Posts With Links Will Garner A 3x Larger Preview
Looking to claim more real estate in a Facebook News Feed near you? Links may be the answer. According to InsideFacebook, a Facebook post with a link is going to take up nearly 3x the space of previous link previews. Here’s a mock-up of the old link with the new size transposed on top (courtesy […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Is Google Hijacking Semantic Markup/Structured Data?
- Are You Getting These SEO Fundamentals Right?
- 4 Trends That May Surprise Online Marketers In 2013
- Bing Adds 5X More Facebook Content To Social Sidebar
- Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
- “Who Sent Me Chocolates?” – Company Tries Sweet Twist To Tap Into Google Traffic
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 3 Ways Big data and Social Media Work Together, www.gooddata.com
- Google Analytics Shortcuts, www.hadeninteractive.com
- Real-time testing Google Tag Manager rules with Google Analytics reports, www.analyticspros.com
- The Value of Segmentation, www.webanalyticsworld.net
Blogs & Blogging
- Bloggers: Stick Your Neck Out and Dare the Blade, remarkablogger.com
- How Much is Your Blog Really Worth?, www.blogtyrant.com
- The Secret Sauce Of A Great Blog Post, www.socialmediaexplorer.com
Business Issues
- U.S. sales on eBay jump 19% in Q4, Internet Retailer
Content Marketing
- Extending the Shelf Life of Your Content, www.blueglass.com
- Track Compelling Content Titles with 12-Step Title Optimization, contentmarketinginstitute.com
Conversion Optimization
- Which Color Converts The Best?, conversionxl.com
Copywriting, Design & Usability
- Can a Copywriter/SEO Marriage Survive?, menwithpens.ca
- The Strategy Behind Web Design, Small Business Trends
Display & Contextual Advertising
Email Marketing
- Consumers are wary of giving too much data to e-mail marketers, Internet Retailer
- Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!, www.practicalecommerce.com
General Internet Marketing
- The 9 Circles of Marketing Hell: Where Will You Spend Eternity?, blog.hubspot.com
Mobile/Local Marketing
- Smartphones: Still Room to Grow in Emerging Countries, blog.nielsen.com
Other Items
- Internet 2012 in numbers, royal.pingdom.com
- Does Facebook Praise Kill Self-Control?, Wired
Reputation Management
- Sentiment and Google; more than a feeling, blog.searchmetrics.com
Social Media
- 6 Ways to Use the New LinkedIn Features to Get More Business, www.socialmediaexaminer.com
- 7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts, blog.kissmetrics.com
- For the First Time, Instagram Releases Monthly Active User Data, All Things D
- How to Increase the ROI of Your Facebook Page, fbppc.com
- How To Use Reddit To Find Niche Content To Power Your Social Media Accounts, www.cypressnorth.com
- IBM ties into social media chic, Internet Retailer
- What’s Your Google Viral Score?, SEO By The Sea
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories