Marketing Day: January 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google To Roll-Out In-Ad Surveys After Users Mute Display Ads
  Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the […]
• Sundance 2014: Movies, Marketers Work To Produce Online Buzz
  The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town’s Main St. While the festival continues to stick to its core values and vision set forth by founder Robert […]
• Infographic: The Evolution Of The Marketing Department From “Push” To “Pull”
  Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out and “pulling” in product information through search engines, social media and other channels. Half of shoppers they’re better informed about products than store associates selling those items. The folks at Adecco have made an […]
• Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen
  Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its “The Force” video which generated 5.24 million […]
• Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions
  Earlier this week, AOL sold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of approximately 900 community sites. Hale has a history of taking over troubled companies. The terms of the deal weren’t disclosed. What happens now is anybody’s guess. Perhaps a […]
• Strategizing Direct-To-Consumer E-Commerce: When Should Manufacturers Dive In?
  Over the past few months, I’ve had the opportunity to help a few prominent manufacturers strategize direct-to-consumer e-commerce experiences while balancing their relationships with their retail partners. Entering the engagements, my thought was that any brand should strive to capture their sales through direct channels in order to maximize margins. But politics are fascinating in […]
• Don’t Give Up On Past Customers, Re-Engage Them With These Tips
  Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and re-engagement are now a key focus. So, how can we re-engage […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Alerts Get A Shiny New Redesign
• AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric
• Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
• Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013
• Tax Season: Plan Now For Great Advertising Returns
• 5 Go-Tos To Make Online Reviews Work For Your Business
• Local SEOs Sound Off On Google+ Local Hijackings

Online Marketing News From Around The Web:

Affiliate Marketing

• Zanox Looks to Affiliate Window Strategy, performancein.com

Blogs & Blogging

• 100 Practical Ideas for Small-Business Blog Posts, www.localvisibilitysystem.com
• 14 B2B Blogging Best Practices from Creation to Promotion, www.komarketingassociates.com
• How to Avoid Starting a “Me-Too” Blog, pushingsocial.com
• How to Organize Your Blog Content with A 3-Step Post Tracker, Content Marketing Institute
• How You Should Decide Which Images to Use on Your Blog, www.blogherald.com
• The Anatomy Of A Perfect Blog Post That Gets Results, Koozai

Business Issues

• Don Henley: “In Google’s World, We Are Not Creators, We Are Not Artists…”, www.digitalmusicnews.com
• Introducing our smart contact lens project, Official Google Blog
• Twitter Gets Serious About Commerce, Nears Deal With Payments Startup Stripe, recode.net
• Yahoo Searches for Two Directors to Address Weak Link, Wall Street Journal
• Bumps on a Road to Revival for Yahoo, New York Times
• Exclusive: Yahoo’s Editor-in-Chief Jai Singh Departs Company, recode.net
• Facebook plans suite of standalone mobile apps for 2014, www.theverge.com
• Facebook, NBC Deal Puts More Olympics-Related Facebook Content on TV, Mashable
• Latest perk on Google buses: security guards, Reuters

Content Marketing

• Digg Is Experimenting With Original Content, TechCrunch
• How to Growth Hack Your Content Marketing, KISS Metrics

Conversion Optimization

• 3 Landing Page Resolutions for the New Year, Crazy Egg
• 5 Landing Page Videos That Will Make You Jealous, Unbounce
• Banner Displaying Top Deals Increases eCommerce Engagement by 105%, visualwebsiteoptimizer.com
• Should I Lower My Prices To Compete?, ConversionXL

Copywriting, Design & Usability

• Google, Nest, and the Internet of Things: Why UX Is More Important than Ever, www.usertesting.com
• Insider Interview: Steve Krug (Part 1), www.usertesting.com
• Just Answer the Questions, www.internetmarketingninjas.com

Display & Contextual Advertising

• Facebook Revamps Ads to Compete With Google, New York Times
• Influencer Q&A with Ryan Holiday: “American Apparel sold $50K in an hour on Twitter”, Official Twitter Blog
• Introducing the new policy FAQs, now available in the AdSense Help Center, Inside AdSense

Domaining

• Donuts loses .Insurance but can keep .Insure, Domain Name Wire

Email Marketing

• Are you losing out?, www.reachmail.net

General Internet Marketing

• 9 Signs You’re Ready to Adopt Marketing Automation, blog.marketo.com

Internet Marketing Industry

• Tealium Achieves Banner Year and Extends Global Leadership in Enterprise Tag Management, tealium.com
• Newest Facebook PMD: Republic Project, All Facebook

Mobile/Local Marketing

• Location Marketing 2.0 Arrives: The Impact of iBeacon, Silverpop
• Make Phone Numbers Clickable (and Trackable!) On Mobile, Luna Metrics
• Mobile UX is Mobile Optimization: Use Google’s PageSpeed Insights Tool, BruceClay.com

Other Items

• Proofpoint Uncovers Internet of Things (IoT) Cyberattack, MarketWatch

Social Media

• LinkedIn Expands Its Jobs Database With A New Volunteer Marketplace For Unpaid Non-Profit Work, TechCrunch
• Data: 26% of Facebook’s 20M+ Local-SMB Pages Are in US Market, Screenwerk
• Facebook testing new design for Android app?, Inside Facebook
• The value of a Twitter follower for small and medium-sized businesses, Official Twitter Blog

Video

• How to Use Video Marketing, www.ducttapemarketing.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.