Marketing Day: January 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Q1 Now The Deadline For Decision On EU Antitrust Complaint Against Google

  According to Reuters European regulators are going to decide by the end of Q1 2012 (March) about the filing of a formal antitrust case against Google. Apparently this timing is much sooner than expected. The European investigation began a little more than a year ago in November 2010. The European Commission investigation arose out of formal […]

• Why The Web Is Going Dark Over SOPA & PIPA

  Major web sites have gone dark to protest the anti-piracy bills in the US Congress known as SOPA and PIPA. Internet companies fear they potentially could “break” the internet by giving out powers to broadly to ban or censor web sites. Status Of The Bills SOPA — the Stop Online Piracy Act — is the bill in […]

• As Jerry Yang Steps Down, Remembering The Yahoo Priority Queue

  With Jerry Yang stepping down from Yahoo’s board of directors today, I couldn’t help but think back to one of my first encounters with him, a fond memory shared by the shrinking pool of veteran internet marketers. It was the day Jerry started the Yahoo Priority Queue. Yahoo The Gatekeeper Think of how big and […]

• Google Adds Meme Generator & Hashtag Auto Complete To Google+

  Today Google announced the addition of two new features to Google+. One of the features is quite helpful and time saving, the other … not so much. Hashtag Autocomplete The first item coming to Google + is an auto-complete feature for hashtags. This will allow popular hashtags to appear when a user enters the ‘#’ symbol.. This looks […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students
• How To Build A “Navy Seal 6 Team” Of Search Marketers
• Google Slows Web Crawlers To Help Blackouts Sites
• AdWords Gets More Granular With New Mobile Targeting Options
• Optimizing The Business Of Your B2B Search Program
• Understanding Keywords In Search Retargeting
• Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual

Online Marketing News From Around The Web:

Affiliate Marketing

• 10 Commandments of Affiliate Web Design, www.wolf-howl.com

Blogs & Blogging

• 5 Things Every Blogger Needs to Teach Their Readers & Why it Matters, www.blogtyrant.com
• Keep Calm and Carry On: How To Handle 4 Common WordPress Emergencies, www.blueglass.com
• What Has Blog SEO Got to Do With How Your Readers Feel?, www.problogger.net

Business Issues

• Google Ad Sales Vet Joins Twitter, ClickZ
• Sources: Four More Board Members Will Be Following Yang Out the Door, allthingsd.com
• Didn’t Eric Schmidt Say This Was Illegal?, www.seobook.com

Content Marketing

• Content Marketing and the War of Attrition, blog.junta42.com
• Content Marketing Must Have Checklist, Heidi Cohen

Conversion Optimization

• 55 cool new ways to use landing pages, www.ioninteractive.com

Copywriting, Design & Usability

• Small, Painful Buttons: Why Social Media Buttons Might be Killing Your Mobile Site, www.zurb.com
• Why I never use panels provided by remote usability testing services, www.90percentofeverything.com
• Designing The Well-Tempered Web, uxdesign.smashingmagazine.com
• Testing Sites for Older Users, www.hadeninteractive.com

Email Marketing

• 5 ways to improve your email marketing in 2012, www.smartinsights.com

General Internet Marketing

• How can small businesses can sell more on Amazon and eBay?, www.smartinsights.com

Local Marketing

• Is Verizon a Data Supplier to Google Places?, www.davidmihm.com
• Find what you’re craving, and check out the menu too!, blog.foursquare.com

Mobile Marketing

• More US Consumers Choosing Smartphones as Apple Closes the Gap on Android, blog.nielsen.com

Other Items

• Internet blackout against U.S. law fails to enlist big sites, Reuters
• A Political Coming of Age for the Tech Industry, New York Times
• Flickr Users Share Their Thoughts on PIPA and SOPA, ycorpblog.com
• Help raise awareness about PIPA & SOPA, blog.flickr.net
• The Internet of 2011 vs. The Internet of 2010, www.readwriteweb.com
• Why We’re Against SOPA and PIPA, www.stumbleupon.com
• WordPress.org and .com join the SOPA protests with blackouts, wpcandy.com

Reputation Management

• How To Spot Fake Google Reviews, www.ppcassociates.com
• BEFORE AND AFTER: A London Hotel’s Ratings Skyrocket After It Starts Reading Its TripAdvisor Reviews, www.businessinsider.com
• What SOPA Means to Your Reputation, www.trackur.com

Search Marketing

• The Ultimate How-To Guide on 301 Redirects, www.internetmarketingninjas.com

Social Media

• An End To Social Media Automation, bloggertone.com
• 6 Tips for Handling Breaking Crises on Twitter, mashable.com
• 9 Small Business Social Media Success Stories, www.socialmediaexaminer.com
• Facebook Plugins Keep People On Websites 50% Longer, www.allfacebook.com
• Hard At Work: Twitter Use In The Office Up 700% Since 2010, www.mediabistro.com
• How Facebook Helped To Oust Wisconsin Governor, www.allfacebook.com
• How To Manage Your Social Profiles When You’re Strained For Time, Search Engine People
• New app for iPhone and iPod touch!, Orkut Blog
• Twitter Resolutions For 2012, dailyseotip.com
• UH, OH! Facebook Pages Only Reach 17% Of Fans, www.allfacebook.com
• Why Google+ Matters to Ecommerce + 9 Things You Should Do About It, www.getelastic.com
• Why Google+ Matters to Ecommerce + 9 Things You Should Do About It | Get Elastic Ecommerce Blog, www.getelastic.com
• [Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks, danzarrella.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.