Marketing Day: January 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue
  Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. But far more interesting and revealing was the travelogue from his daughter Sophie, who accompanied him on the trip. Eric Speaks Of Isolation Schmidt posted about his visit on his Google+ page, saying North Korean technology is limited, […]
• France Wants To Tax Facebook, Google “Personal Data Collection”
  Summarizing a report issued by the French government last week the New York Times says that France is considering a range of creative taxation schemes on US based Internet companies — Google and Facebook in particular. France is trying to generate new revenues amid a challenging economic climate in Europe. Google and Facebook are seen […]
• Storify Allows Private Facebook Posts To Be Seen Publicly
  If you use popular social content creation site Storify your Private Facebook posts likely aren’t so private. AGBeat’s Lani Rosales uncovered a serious privacy issue around Facebook posts published to the site by Storify. Using the Storify app or embed code users can see posts (public or private) that have been published to Storify. To test the theory […]
• LinkedIn: Pages Vs. Groups
  For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000 companies has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But, with so many tools and micro-channels within LinkedIn, how do you make sure you’re getting the most out […]
• The Truth About Big Data
  In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data. The most significant misconception is that many marketers refer to big data as a thing when it is simply a trend. While some marketers are weary of it, others are excited and ready to use the […]
• More Than 100 Internet Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13
  The SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your visibility, traffic, […]
• Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
  Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users. The press release […]
• Google Tells Investors To Moderate Their Earnings Expectations
  Earlier today Google issued an accounting-related missive on its investor relations site that sought to correct a problem with financial analysts’ earnings estimates for the company. Google will be reporting Q4 revenue numbers on Tuesday next week. Google is compelled to report revenues for the part of Motorola that it is selling (Motorola Home) separate […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration
• 5 Whopping Lies That Keep SEO At Status Quo
• How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking
• Google Patents The Mobile Search Blend
• Google’s Martin Luther King, Jr. Logo
• More Than 100 Search Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13
• Bug Affecting Optimization by Acquisition In Some AdWords Accounts

Online Marketing News From Around The Web:

Blogs & Blogging

• 5 Things Bloggers Need to Know About Responsive Design, blog.shareaholic.com
• Apply the Golden Rule to Guest Posting, SEOmoz
• Blog Better in 2013: 3 Things You Never Thought to Do, www.searchenginepeople.com
• Blogging for Humans, www.wikimotive.net
• Commandment 10: Your Blog is Only a Marketing Tool, pushingsocial.com
• Get Killer Blog Post Ideas by Using Trigger Events, remarkablogger.com
• WordPress 3.6 Progress, Weblog Tools Collection

Business Issues

• Myspace Is Accused of Using Music Without Permission, New York Times
• Searching for Relevance: Yahoo Aiming to Be the “Google of Content”, All Things D

Content Marketing

• Content Marketing Objective: 7 Steps to Better Effectiveness, contentmarketinginstitute.com
• How Your Content Can Compete with the Big Shots, Small Business Trends
• When Your Audience Hates Your Content Marketing Plan, BruceClay.com

Display & Contextual Advertising

• Why Can’t Contextual Ads Be Contextual?, www.forbes.com
• 11 Questions You Must Ask About Your Google Display Campaigns, PPC Hero
• A Simple Guide to Setting Up Your First LinkedIn Ad Campaign, blog.hubspot.com
• The Real Secret to Success With Facebook Ads, fbppc.com

Email Marketing

• Email Marketing: 6 Best Practices to Implement Today, www.v3im.com

Internet Marketing Industry

• Talking Marketing with Leo Widrich of Buffer, www.johnfdoherty.com

Mobile/Local Marketing

• More Shoppers Reach for Mobile to Browse, Buy, eMarketer
• Nexus 4 demand 10 times higher than Google expected, crave.cnet.co.uk
• Pinger Taps Into Mobile Ad Optimization, www.allanalytics.com
• What does Google need from Android?, ben-evans.com

Other Items

• Vint Cerf appointed to National Science Board by President Obama, www.cccblog.org
• Just Sergey Brin rocking Google Glass on the downtown 3 Train in NYC, 9to5google.com

Social Media

• Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC], www.mediabistro.com
• Google+, the Future of Job Search?, www.googleplusdaily.com
• Scaling Social Media Selling – 7 Steps to Building Trust & Credibility, Online Marketing Blog
• Social Drives Little Traffic to Retailer Sites During Holidays, Marketing Pilgrim
• The New Skill Every Social Media Marketer Must Possess, Convince and Convert

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.