Marketing Day: January 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search
  Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or lukewarm reaction. The market had anticipated strong results. Microsoft said it made $6.38 billion in net income on revenue of $21.46 billion. Like Apple this week revenues missed expectations though earnings per share beat analysts’ consensus estimates. As reflected […]
• Gen Y Users Most Likely To Be Interested In Mobile Wallets
  Every quarter or so another survey is published indicating many consumers are interested in mobile wallets and mobile payments. OK. I believe that mobile payments are inevitable as a mainstream phenomenon; the independent variable is time. When and in what forms will mobile payments go mainstream? That’s the question that many vendors and companies like […]
• Will Larry Page’s Mobile Websites Slam Affect Google’s Ad Policies?
  When it comes to managing your mobile presence, Google currently has a preference for responsive web design but doesn’t discriminate against mobile sites. As one of its recommended best practices, however, it strongly recommends against simply using PC sites as mobile landing pages. Google CEO Larry Page seems to disagree. A number of articles over […]
• Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos
  What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple’s App […]
• How To Use Push Notifications Without Being Pushy
  Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a “multichannel conversation that […]
• Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012
  We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.   This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, […]
• Quora Drops Boards, Relaunches Them As Blogs
  Quora continues to make a content push that goes beyond its Q&A roots with Wednesday’s announcement of a new — and very basic — blog platform. But, it’s not actually an entirely new feature; Quora Blogs are based on, and a replacement for, Quora Boards, a curation tool that launched in December 2011. Quora users […]
• Apple Reports Mixed Results: $54 Billion Quarterly Revenue (Miss), $13 Billion Profit (Beat)
  In what is widely being seen as a miss (except for profit), Apple reported quarterly revenues of $54.5 billion this afternoon. That was slightly below consensus revenue expectations. The company posted higher profits ($13.1 billion) and earnings per share than expected. Even though they were “record results” according to Apple, analysts’ expectations were extremely high. Accordingly each […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yandex Launches Experimental “Wonder” Voice Social Search App For The US
• Four Ways You Can Benefit By Using AdWords Scripts
• The Wine Enthusiast’s Guide To Tasting SEO Success
• Google Launches Streamlined Image Search

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Become an Affiliate Manager: Books, Courses, Training, www.amnavigator.com

Analytics

• Big Data: Overhyped And Overpaid?, readwrite.com
• Hadoop will be in most advanced analytics products by 2015, Gartner says, www.computerworld.com
• How To Use Attribution Modeling In Google Analytics, PPC Hero
• Increasing Your Analytics Productivity With UI Improvements, Google Analytics Blog

Blogs & Blogging

• A Guide To Writing Headlines For Not-So-Great Writers: 5 Tips For More Clicks, AIM Clear Blog
• How to Earn Bundles From Your Blog Without Ever Selling Anything On It, freelanceswitch.com
• The Six Signs of an Authoritative Blog, www.businessesgrow.com
• With Today’s Update, Tumblr Starts To Look More Like A Fully Featured Twitter Than Blogging Platform, TechCrunch

Business Issues

• $AAPL Pummeled in After-Hours Trading, Here’s Why, www.macobserver.com
• AFP: French court says Twitter must identify racist tweeters, Google
• Real-time Ad Bidding Platform AppNexus Raises $75M In Series D Funding, TechCrunch
• Six Months In, Marissa Mayer’s Plan To Save Yahoo Suddenly Sound A Lot Like Ross Levinsohn’s, Business Insider
• SV Angel Invested $30M In Pinterest Secondary Sale, TechCrunch

Content Marketing

• Content Marketing: Targeted persona strategy lifts sales leads 124%, www.marketingsherpa.com
• How to Produce High Quality Written Content, www.distilled.net
• Three reasons why Twitter’s Vine is the future of content marketing, econsultancy.com
• Visual Storytelling: The Key Weapon to Content Marketing, searchenginewatch.com

Conversion Optimization

• Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic, SEOmoz

Copywriting, Design & Usability

• 6 Biggest challenges for Designers in 2013, desizntech.info
• Getting Your Design Priorities Right (With Focus On The User), blog.usabilla.com
• The Ultimate Guide to Developing Mobile Websites, www.vervesearch.com

Display & Contextual Advertising

• RLSA: A Practical Use Case, www.searchenginejournal.com

Email Marketing

• Email Marketing: Automated series boosts open rate 170% and clickthrough 433%, MarketingSherpa
• The decline of spam: Read this and win million$!!!, www.economist.com

General Internet Marketing

• Comparing options for advertising in Google AdWords and Facebook, www.smartinsights.com
• How To Win at Online Marketing: A Manifesto, Rimm Kaufman
• Our Go-To (Free!) Tools To Uncover A Competitor’s Online Marketing In 15 Seconds Or Less, www.cypressnorth.com

Other Items

• ‘jOBS’ biopic starring Ashton Kutcher to hit theaters April 19, news.cnet.com
• Redesigning Google: how Larry Page engineered a beautiful revolution, www.theverge.com

Reputation Management

• When the mighty fall: the 5 different responses to a reputation scandal, www.trackur.com

Social Media

• The 5 Biggest Misconceptions About Using Instagram for Business, blog.kissmetrics.com
• 11 Things A Business Could Do With the New Vine App, www.chrisbrogan.com
• 5 alternatives to the nearly defunct LinkedIn Answers, www.prdaily.com
• Behind the scenes, Facebook fights spam with a new in-house programming language, thenextweb.com
• Introducing Expanded Personal Analytics for Facebook, blog.wolframalpha.com
• New ways to find coworkers on Google+, googleappsupdates.blogspot.ca
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic], MarketingProfs
• Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation, www.marketingcharts.com
• Vine, Twitter’s New Video-Sharing App, Gets Tangled Up on Launch Day, All Things D

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.