Marketing Day: January 29, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Q4 2013 Earnings: Big Quarter Beats High Expectations, Mobile Drives 53% Of Revenue
  Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts were expecting good things, but the numbers beat those rosy predictions. Revenue was $2.585 billion, up 63 percent year-over-year and above the $2.33 billion that had been pegged. Earnings per share (Non-GAAP) hit 31 cents, also above expectations […]
• Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys
  Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “social media war room,” Martin composed […]
• Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves
  MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it’s yet another campaign — like those done by Heinz and Kelloggs — that feels more about getting social media attention than […]
• Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets
  Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization’s marketing efforts than they were last year. Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers polled expected data-related expenditures […]
• Today Only: Watch This Powerful Guinness Ad Today Or Miss Out
  In case you missed last week’s touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters’ story. […]
• Where To Watch All The 2014 Super Bowl Ads
  With just days to go before the big game, many of this year’s expected Super Bowl advertisers have been rushing to release full versions of commercials that will air nationally during the game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads […]
• The Kaleidoscopic Marketing Technology Landscape
  Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too. You can click on the above graphic to zoom in on a higher resolution version of […]
• Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running
  In place of the Super Bowl ad it couldn’t afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle’s promoted post on Reddit is an ad… for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• People, Videos, News: Twitter Adds New Search Filters
• Searching For Super Bowl Ads? Watch Our Official Playlist
• Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories
• 11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
• Report: Google Close (Again) To EU Antitrust Settlement
• Google May Be Forced To Pay $1 Billion To Patent Troll
• Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches
• How To Optimize Database-Driven B2B Websites
• Google Takes Down Another Link Network, France’s Buzzea

Online Marketing News From Around The Web:

Affiliate Marketing

• Core Responsibilities of an Affiliate Program Manager, Affiliate Marketing Blog
• Performance Marketing, not Affiliate Marketing, performancein.com

Blogs & Blogging

• Blogging and Email Marketing – The Secret Sauce For Growing Your Blog, pushingsocial.com
• The blog turns 20: a conversation with three internet pioneers, The Guardian
• Tumblr Updates Official iOS App To Enable You To Mention Blogs When Writing A Post, appadvice.com
• Widget Customizer Proposed For WordPress 3.9, wptavern.com

Business Issues

• Facebook: Open Compute Has Saved Us $1.2 Billion, www.datacenterknowledge.com
• Yahoo Is Shutting Down IntoNow, Nearly Three Years After Acquisition, TechCrunch
• After Google Pressure, Samsung Will Dial Back Android Tweaks, Homegrown Apps, recode.net
• Announcing Dataminr for News in partnership with Twitter & CNN, www.dataminr.com
• As Facebook Turns 10, Zuckerberg Wants to Change How Tech Industry Works, New York Times
• CNN announces partnership with Twitter to ‘revolutionize’ news gathering, The Verge
• Did Google Glass Become Cool(er) Yesterday?, Glass Almanac
• Exclusive: Lenovo nears $3 billion deal to buy Google’s handset unit – sources, Reuters
• Google’s Game Of Moneyball In The Age Of Artificial Intelligence, ReadWrite
• Would Selling Motorola to Lenovo Solve Some Big Problems for Google? Yes., recode.net
• Yahoo Has Closed The Tomfoolery Acquisition, Will Shut Down Anchor, Team To Work For Bonforte, TechCrunch

Content Marketing

• Got Compelling Content? 4 Crucial Next Steps, Content Marketing Institute

Conversion Optimization

• How & Why You Should Get Good Testimonials -w/ Examples, ConversionXL
• How to Define Visitors’ Eye Path to Lead Them to the Conversion Goal, visualwebsiteoptimizer.com
• How trust signals can double your conversions, eConsultancy

Display & Contextual Advertising

• Optimize your mobile presence with Google Analytics 2 of 5, Inside AdSense
• Study: Bots Will Waste $11.6B In Ad Spend In 2014, Business Insider
• Why Shift Toward Programmatic Display?, performancein.com

Domaining

• January Great Domains Auction Results, DomainInvesting.com
• Moment of truth as first seven new gTLDs go on sale, DomainIncite
• Ready or not, here come the new Internet top-level domain names, www.zdnet.com

Email Marketing

• Open rates? Click throughs? Why classic marketing metrics don’t work, Responsys

Mobile/Local Marketing

• Google+ Pages for Local: An SMB Survival Guide, localu.org
• Native or Web-Based? Selecting the Right Approach for Your Mobile App, uxmag.com

Other Items

• The Darker Side of Blinkx, www.benedelman.org
• How I Lost My $50,000 Twitter Username, medium.com
• PayPal denies providing payment information to hacker who hijacked $50,000 Twitter username, The Next Web

Social Media

• 61% of Super Bowl Viewers Will Share Ads on Social Media, Mashable
• 7 Social Media Blunders to Avoid, Social Times
• Facebook for BlackBerry 10 gets inline tagging, option to delete Timeline posts, offline viewing, and more, The Next Web
• Facebook is the Most Visited Social Network; Twitter and Google+ Tied for 3rd, Marketing Pilgrim
• Let’s face it: social TV is dead, GigaOM
• LinkedIn Redesigns Company Pages to ‘Take Your Page to the Next Level’, Social Times
• Pinterest overtakes Facebook for UK referral revenue, eConsultancy
• Responses to the 2014 State of the Union, Official Twitter Blog
• Seeing Who You Know and How You Know Them Just Got Easier With LinkedIn, LinkedIn Blog
• Social Media Response Rates, Times Dip as User Engagement Explodes, eMarketer
• Social Media Tips for New Businesses, blog.hootsuite.com
• The Complete List Of Team USA Instagram Accounts For The 2014 Winter Olympic Games, All Facebook
• Your Brain and Social Media – Why Success is Measured in Milliseconds, blog.dlvr.it

Video

• 6 Examples of Content Marketing with Vine (that you can do, too), KISS Metrics
• Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview], Reel SEO

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.