Marketing Day: January 3, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Android Has Nearly 54 Percent Mobile Market Share — comScore Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Android Has Nearly 54 Percent Mobile Market Share — comScore
Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore’s […]
- Pinterest Makes First Acquisition By Scooping Up Recipe Discovery Site Punchfork
Pinterest is now officially in the business of acquisitions. Punchfork, a popular recipe discovery site, has officially been acquired by Pinterest. Punchfork acts and looks similar to Pinterest, but actually pulls more content onto pages specifically around each recipe. According to the official announcement, the Punchfork team will be joining the Pinterest team in their San Francisco headquarters. The Punchfork site, […]
- Taking Advantage Of Facebook Offers
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great way to encourage this interaction. If you’re a retailer, consider Facebook Offers, a relatively new type of Page Post that allows brand pages to create coupons and share them exclusively on Facebook. Offers […]
- Apple Drops Patent Claim Against Samsung Galaxy S3 Mini
According to Reuters yesterday Apple has agreed to drop patent infringement claims against the Samsung Galaxy S3 Mini. Despite its availability online in several places, including Amazon, Samsung represented to the court that it’s not “making, using, selling, offering to sell or importing the Galaxy S III Mini in the United States.” On that basis […]
- Marketing Land’s Top Shared Stories on Facebook of 2012
Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ – where our audience clearly preferred Google-related stories – Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social […]
- One Word For App Marketing Success – Keywords
Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their content to produce better organic search results. The fact is, keywords are not only relevant to websites, they are important for app success, too. If you are creating a mobile app, it is vital that you […]
- UPDATED: Study: Google, Yahoo & Quantcast Ad Networks Supporting Pirate Movie, Music Sites
Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites that enable the illegal distribution of this copyrighted material? Answering that question was the aim of a USC Annenberg Innovation Lab study released today that found that Google, Yahoo and Quantcast are […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”
- Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google
- FTC Closes Google Antitrust Case: “Law Protects Competition Not Competitors,” Not Enough Evidence To Prove “Search Bias”
- January Survival Tips For Search Marketers: Revisit Your Budget, Rest Up – The Superbowl Is Coming
- Reporting Multinational SEO Performance: Difficulties & Insights
- Search Engine Land’s Most Shared Stories on Facebook of 2012
- Rumor: Apple May Buy Crowdsourced Mapping App Waze
- Report: Google Antitrust Settlement Coming Tomorrow, Opponents Frustrated With FTC
Online Marketing News From Around The Web:
Affiliate Marketing
- 39 Affiliate Marketing Predictions for 2013, www.amnavigator.com
Analytics
- 5 Steps to Calculate Social Media ROI Using Google Analytics, Search Engine Watch
Blogs & Blogging
- 2013: The Burning Blogging Questions, www.unmemorabletitle.co.uk
- 26 Essentials for Blogging Success, What You Need to Know, www.socialmediaexaminer.com
Business Issues
- AOL Hires Industry Veteran, Erika Nardini, as Vice President, Head of Marketing Solutions for AOL Advertising, www.businesswire.com
- BuzzFeed Closes $19.3M Series D To Build Media Company For The Social Age, www.buzzfeed.com
- Facebook Insiders Vest And Sell Stock, Business Insider
- Have a Beef With Instagram? A Civil Suit Might Be Off Limits, Wall Street Journal
- Judge In Yahoo Mexico Case Leaves Office, Business Insider
Content Marketing
- The 8 Best Content Strategy Presentations of 2012, www.contentharmony.com
Conversion Optimization
- 10 Fresh CRO tests to try for 2013, www.koozai.com
- 19 Things We Can Learn From Numerous Heatmap Tests, conversionxl.com
Display & Contextual Advertising
- Use Age and Gender Targeting to Boost GDN Performance, www.ppcassociates.com
Domaining
- FTC chief says most new gTLD bids are “defensive”, domainincite.com
General Internet Marketing
- 10 Online Marketing Trends for 2013, www.entrepreneur.com
Internet Marketing Industry
- 5 steps to hiring a great social media consultant, www.healthcarecommunication.com
- Your Social Media Team Will Add A Dedicated Content Strategist, 2013 Prediction, socialfresh.com
Mobile/Local Marketing
- Your Website’s Mobile Visitors, www.hadeninteractive.com
- How Big Is Facebook on Mobile?, eMarketer
- Mobile Marketing: Providing relevant content dynamically, MarketingSherpa
Other Items
- 2012 U.S. Online Holiday Spending Grows 14 Percent vs. Year Ago to $42.3 Billion, comScore
- Last-minute Christmas shoppers turn to Amazon, Internet Retailer
- U.S.: time not right for Google executive’s North Korea trip, Reuters
Reputation Management
- 20 Excellent Reputation Management Blogs Worth Reading, upcity.com
- 3 Tips to Kickstart Your 2013 Online Reputation Monitoring, www.trackur.com
Social Media
- 5 Influence Platforms to Watch in 2013, dannybrown.me
- There’s No Avoiding Google+, Wall Street Journal
- 13 Reasons Why You Might Get Unfriended on Facebook in 2013, www.oldschoolseo.com
- 21 Social Media Predictions for 2013 From the Pros, www.socialmediaexaminer.com
- Better Open Graph Stories with Flexible Sentences, developers.facebook.com
- Facebook Adds Voice Messaging To Messenger For iOS and Android, Starts Testing In-App VoIP In Canada, TechCrunch
- Pinterest: Really Useful Tools to Measure Each Pin Impact, Small Business Trends
- The Twitter iOS app shot up from a 2.5 star rating in December to 4.5 in January, but how?, thenextweb.com
- What Your Business Needs to Know About Facebook’s EdgeRank, www.briansolis.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories