Marketing Day: January 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: Twitter Planning Analytics Tools For Publishers

  Hot on the heels of last week’s rumors that Twitter will expand its enhanced business profiles soon comes a report that Twitter is also prepping some analytics tools for launch later this year. As ReadWriteWeb first reported, Twitter’s Erica Anderson, the company’s Manager of News and Journalism, said this weekend that Twitter is planning to […]

• Anti-Google Graffiti, Steve Martin Joke: Signs Perceptions Of Google Changing For Worse?

  Is Google, which has largely enjoyed a reputation as a trustworthy, wacky and fun company now gaining a new reputation, as something to be feared? When comedian Steve Martin pokes at your privacy policy, when anti-Google graffiti starts turning up and Google “conspiracies” get mentioned on lovable Zooey Deschanel’s “New Girl” sitcom, maybe something’s up. To […]

• How Google’s “Search Plus Your World” Should Change Your Social Media Strategy

  A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too. Google’s been getting personal in your search for a while, but SPYW brings in a few new elements: personal results, straight from your Google+ network onto […]

• My Hope For 2012: Taking Data And Creative Seriously

  I went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell people about problems, you should also suggest a potential solution. Oherwise, you’re just a complainer. That’s great advice, so let’s talk about how we could potentially fix these […]

• Yahoo Shutters 10 Mobile Apps

  It’s not just Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows: Yahoo Meme (iPad and iPhone) Yahoo Mim (iPad) Yahoo Answers (Android) Yahoo AppSpot (Android […]

• Facebook IPO Documents Coming Next Week — Report

  According to the Wall Street Journal, next week Facebook will file its “S-1″ and related documents in preparation for an IPO that could raise a whopping $10 billion and would potentially value the company at $100 billion. As the WSJ reports, the mega-offering would vault Facebook into the top-tier of US public companies: A $10 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data
• A Roundup Of New U.S. Government Search Tools
• 8 Quick Ways to Increase Your AdWords CTR
• SearchWeek: January 30, 2012
• What You Need To Know About Targeting iPad & Tablet Searchers
• 10 Basic Bing Local Optimization Tips
• Study: Reviews & Images Drive Clicks In Mobile
• Google Logo For Largest Observed Snowflake
• Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
• Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Online Marketing News From Around The Web:

Affiliate Marketing

• Your Affiliate Strategy Sucks, www.mrgreen.am

Analytics

• Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!, www.kaushik.net
• Some Page Administrators See Bugs In Facebook Insights, www.allfacebook.com

Blogs & Blogging

• Why are America’s fastest-growing companies killing their blogs?, www.businessesgrow.com
• Blogging Declines Across the Inc. 500, Read/Write Web
• Five Blog Services To Choose – Which One Is Best For You?, smallbiztechnology.com
• How to Fast Track Your Blogging Career with an Authority Statement, www.blogtyrant.com
• RSS Update: Not Dead, But On The Watch List, John Battelle’s Searchblog

Business Issues

• U2 manager Paul McGuinness lambasts Google’s anti-SOPA lobbying, musically.com
• Facebook (Eye)PO: Tracking the Truth of the Biggest Deal of Web 2.0, AllThingsD
• Interview: David Karp, founder of Tumblr, on realising his dream, The Guardian
• The Real Story of How Dick Costolo Kicked Investors Off Twitter’s Board, pandodaily.com

Content Marketing

• Cup of Joe: Leveraging Culture, www.marketingpilgrim.com
• 5 Reasons Why You Should Use Video In your Content Marketing, www.onespoonatatime.com
• The Forgotten Value Of Archival Content, thefuturebuzz.com

Copywriting, Design & Usability

• Why Long-Form Writing Still Matters, www.revenews.com

Display & Contextual Advertising

• How Facebook’s ‘Frictionless Sharing’ Can Create Better Ads On Facebook, Ad Age
• How to keep your face out of LinkedIn ads, www.zdnet.com

Domaining

• Verizon Says More Than 600 Websites Used In Cybersquatting Scam, paidContent.org

General Internet Marketing

• Millennials Trust Purchase Decisions to UGC Over Friends and Family, www.marketingcharts.com

Internet Marketing Industry

• BlueGlass Interactive Acquires Digital Agency Voltier Digital, TechCrunch

Mobile Marketing

• 2012: The year websites optimize for tablets, GigaOM
• Brands Continue Limited Mobile Site Offerings, www.emarketer.com
• The Super Bowl Goes Second-Screen, www.digiday.com
• Web Second, Mobile First, www.bothsidesofthetable.com
• Why Bricks & Mortar Retail Will Continue to Get Harder – Mobile Price Comparison, blumenthals.com

Other Items

• Google quietly launches Women Entrepreneurs on the Web initiative, fusible.com
• Chrome: It’s The New Firefox, thenextweb.com
• Landing another blow against email phishing, Official Gmail Blog
• Senate cybersecurity bill sparking concerns about government control, thehill.com

Reputation Management

• How a Single Email Preempts a Reputation Headache, www.trackur.com

Search Marketing

• Perspective on Dynamic Search Ads – Guest Q & A with RKG, adwords.blogspot.com

Social Media

• Brands Pay Celebs for Tweets, but who Pays Twitter?, thenextweb.com
• How Google+ Can Win: Make Publishing Universal, TechCrunch
• Super Bowl advertisers seek buzz on social media, www.reuters.com
• Why Facebook Subscribe Can’t Compete With Twitter (Yet), thenextweb.com
• 100 Ways to Become a Twitter Power User, www.quicksprout.com
• 6 Tips for Improving Twitter Link Click Through Rate, www.getelastic.com
• Benchmarking Your Social Performance, www.socialmediaexplorer.com
• Does Google+ Offer Businesses an Edge?, New York Times
• Facebook: 5 Billion Songs Shared Since September, thenextweb.com
• How to Harmonize Google+ With Your Other Social Platforms, searchenginewatch.com
• Klout Myth Busters: Thoughts From the Experts, www.searchenginejournal.com
• Marketers Value Social Media for Both Branding and Customer Acquisition, www.emarketer.com
• Personal vs Business Social Media Accounts, Jeff Korhan
• Snickers Tweets Itself into Trouble in the UK, Marketing Pilgrim
• Social Media: An Introvert’s Guide, Heidi Cohen
• Too Many Social Media Marketers Still Believe Size Matters, Social Media Today
• Twitter Gives Glimpse Into Rupert Murdoch’s Mind, New York Times
• What Pinterest is Doing That Facebook Isn’t, Read/Write Web
• Why Reddit Rules in the Social Media Age, www.internetevolution.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.