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Marketing Day: January 6, 2012

Matt McGee on January 6, 2012 at 4:56 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Wins Five YouTube Typo-Squatted Domains
Google has won a handful of domains with minor spelling differences from YouTube’s domain: youtbe.com, youtub.com, youtue.com, youube.com and yutube.com. As Fusible.com reports, the five domains redirected users to visitorsurvey.com, a site that used YouTube’s legal marks while collecting personal information in exchange for “offers” such as gift cards from Best Buy and/or Visa. All […]
Google’s Toy Study Exposes Complex Consumer Purchase Path
Marketers have long known that the path to purchase is typically a complex one that involves multiple media. A new study from Google and Compete reinforces this and shows transparently how consumers (shopping for toys) use multiple media and, increasingly, multiple screens to make buying decisions. Compete surveyed consumers who had “researched or shopped for […]
Ogling Bing’s Year In Pictures 2011
While Google is known for its fanciful logos, Bing takes a different approach, using a new, luscious photograph as its entire home page each day. While buttons on the page allow you to go back through photos from the previous week, until now there’s been no way to see more. Microsoft Canada has compiled a […]
Infographic: Email Isn’t Dead
Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily surpass updates done on the social networks. The infographic below from VisibleGains pulls these and other email-related statistics together into a nice infographic, which we spotted via Infographic Journal: Source information is listed for […]
Will The New Google TV Partners Be Enough To Help The Platform?
The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous partners Vizio and Samsung will finally debut products and Sony, the only company still making Google TV devices, will have some new ones. But will new partners alone be enough to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Summit Central and East 2012 Registrations Now Open, blog.affiliatetip.com

Analytics

Google wants to track calls related to online ads, www.cbsnews.com
Save Your Ass With Google Analytics Data Alerts, cutroni.com

Blogs & Blogging

7 Features I Look For During Blog Audits, outspokenmedia.com
Akismet outage shows bloggers just how bad spam could be, wpcandy.com
How Should I Showcase The Blog on My Real Estate Website?, realestatetomato.com
The 14 Keys to Successful Influential Global Blogging, www.jeffbullas.com

Business Issues

Google and Apple are dirt cheap, money.msn.com
Predictions 2012 #5: A Big Year for M&A, John Battelle’s Searchblog
Chartbeat Raises $1 M Inside Round To Maintain Growth As It Eyes Bigger Funding, www.betabeat.com
Groupon taking a pass on Super Bowl ads this year, www.chicagobusiness.com
Mobile ad network Millennial Media files for IPO, gigaom.com
Prediction 7: A new Microsoft CEO, www.cringely.com
Twitter: To log or not to log: Is that the question?, blog.logrhythm.com

Content Marketing

What’s Hot and What’s Not in Content Marketing for 2012, www.entrepreneur.com

Copywriting, Design & Usability

20 things you can do this year to improve your user’s experience, www.userfocus.co.uk
Adventures In The Third Dimension: CSS 3D Transforms, coding.smashingmagazine.com

Email Marketing

8 Email Strategies for Your Business, www.socialmediaexplorer.com

General Internet Marketing

25 Eye-Popping Internet Marketing Statistics for 2012, blog.hubspot.com

Internet Marketing Industry

Content Marketing Training or Linkbait Coaching?, www.cornwallseo.com

Mobile Marketing

The Great Tablet War of 2012, www.fastcompany.com

Reputation Management

Online Reputation Management: You Really Want To Defend This Company?, www.searchenginepeople.com

Search Marketing

6 On-Page SEO Strategies That’ll Boost Your Rankings, www.quicksprout.com

Social Media

Google Plus vs. Facebook: not a zero-sum game, tech.fortune.cnn.com
2 Billion & Beyond, blog.reddit.com
Facebook shows some commenters how they’re connected, Inside Facebook
Social Media Integrations of 2012, www.dragonsearchmarketing.com
The Only Seven Countries In The World Where Facebook Isn’t The Most Popular Social Network, www.businessinsider.com
Twitter to Host Its First Live Concert Next Week, With DJ Tiësto, Mashable

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.