Marketing Day: January 7, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Live Blog: Marissa Mayer Keynote At CES
  Live from Las Vegas it’s Yahoo CEO Marissa Mayer, giving a keynote. About what? Well, that’s what this live blog will be all about, when things get started at 1pm PT. So stay tuned!
• Will Social Video Ads Change TV Advertising?
  Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook’s future profitability. But one area that […]
• Apple: People Spent $10 Billion On Apps In 2013
  Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that […]
• Merging Massive Data Sets
  You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet […]
• The Science & Psychology Of Social Media
  Have you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What about the video, The Fox? Chances are you have — each of these has received hundreds of millions of views. Why? Well… that is the question, isn’t it? How do you create social media […]
• Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook
  ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it’s 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don’t include […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Twitter Co-Founder Biz Stone Launches New Social Search App Jelly
• WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting
• Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data
• 14 Link Resolutions for 2014
• Zora Neale Hurston Google Logo Marks The 123rd Birthday Of The Harlem Renaissance Writer

Online Marketing News From Around The Web:

Affiliate Marketing

• How To Recruit Top Performing Affiliates To Boost Sales: Interview With Adam Riemer, Search Engine Journal

Analytics

• 5 Unusual Web Analytics predictions for 2014, Web Analytics World
• Bridging The Gap Between Phone Calls & Analytics in 2014, Crazy Egg
• Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture, www.kaushik.net
• Richer Insights For B2B Marketing With Google Analytics, Google Analytics Blog

Blogs & Blogging

• How to Write 16 Knockout Articles When You Only Have One Wimpy Idea, Copyblogger

Business Issues

• Hello, new year. Hello, new Chromebooks., Google Chrome Blog
• Twitter Inches Closer to the Local Ad Market, Digiday
• Twitter Will Issue First Quarterly Report On Feb 5th, Take Questions Via Twitter, TechCrunch
• Vine Co-Founder Steps Down From Lead Role at Company, recode.net
• When tweets become ads, or how Twitter continues to blur the line between speech and publishing, GigaOM
• Yahoo Really Is Working On A Way To Take Over Android, Business Insider

Content Marketing

• How to Build a Content Calendar (Plus a Free Template for 2014), Convince and Convert
• How to Keep Infographics from Ruining Your Visual Content: 8 Rules, contentmarketinginstitute.com
• The Case For Continually Updated Content – Revisited, themeld.co.uk

Conversion Optimization

• 12 Game-Changing A/B Testing Tips for 2014, visualwebsiteoptimizer.com
• 4 Simple Tips That Doubled Our Conversion Rate, www.usertesting.com

Copywriting, Design & Usability

• 13 major UX flaws on social media sites, econsultancy.com
• The “U” in UX is for Unique, usabilitygeek.com
• Website Review – How To Get More Email Optins, ConversionXL

Display & Contextual Advertising

• AdWords Display Network: You’re Doing It Wrong, Luna Metrics

Domaining

• gTLD market passes 150 million names, DomainIncite
• New gTLD launches: registrar coverage at less than 40% of the market, DomainIncite

E-Commerce

• 15 Hazards That Will Cripple Your E-Commerce Site’s Load Time, KISS Metrics
• 20 million and counting: A new estimate for Amazon Prime membership, Internet Retailer
• 6 Ways to Use Instagram Direct for eCommerce Marketing, Small Business Trends
• Reviewing Ecommerce KPIs for the New Year, Practical E-Commerce
• E-retailers trudge through extreme weather, Internet Retailer

General Internet Marketing

• Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing, Unbounce

Internet Marketing Industry

• The Account Manager’s Guide to Effective Communication & Client Retention, seogadget.com

Other Items

• Yelp’s Year in Review(s), Yelp Official Blog

Social Media

• Annual Report – How Delicious was your 2013?, Delicious Blog
• If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk, Nieman Journalism Lab
• 9 Ways to Get More Twitter Followers (Ethically), The Next Web
• Facebook Adds ‘Create Post’ Button To Pages, All Facebook
• Six Business Lessons From Global Twitter Stars, Koozai
• Social Media Content Pitch #Fail! Avoiding Arrogance & How To Humbly Ping Others, www.aimclearblog.com
• Social Media is the New Marketing, Exact Target
• Things NOT to Do on Social Media in 2014, authoritylabs.com

Video

• Vimeo speeds its online videos, goes HTML5 by default, CNET News

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.