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Marketing Day: January 7, 2014

Matt McGee on January 7, 2014 at 5:00 pm

mday240px Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Live Blog: Marissa Mayer Keynote At CES
Live from Las Vegas it’s Yahoo CEO Marissa Mayer, giving a keynote. About what? Well, that’s what this live blog will be all about, when things get started at 1pm PT. So stay tuned!
Will Social Video Ads Change TV Advertising?
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook’s future profitability. But one area that […]
Apple: People Spent $10 Billion On Apps In 2013
Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that […]
Merging Massive Data Sets
You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet […]
The Science & Psychology Of Social Media
Have you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What about the video, The Fox? Chances are you have — each of these has received hundreds of millions of views. Why? Well… that is the question, isn’t it? How do you create social media […]
Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook
ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it’s 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don’t include […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

How To Recruit Top Performing Affiliates To Boost Sales: Interview With Adam Riemer, Search Engine Journal

Analytics

5 Unusual Web Analytics predictions for 2014, Web Analytics World
Bridging The Gap Between Phone Calls & Analytics in 2014, Crazy Egg
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture, www.kaushik.net
Richer Insights For B2B Marketing With Google Analytics, Google Analytics Blog

Blogs & Blogging

How to Write 16 Knockout Articles When You Only Have One Wimpy Idea, Copyblogger

Business Issues

Hello, new year. Hello, new Chromebooks., Google Chrome Blog
Twitter Inches Closer to the Local Ad Market, Digiday
Twitter Will Issue First Quarterly Report On Feb 5th, Take Questions Via Twitter, TechCrunch
Vine Co-Founder Steps Down From Lead Role at Company, recode.net
When tweets become ads, or how Twitter continues to blur the line between speech and publishing, GigaOM
Yahoo Really Is Working On A Way To Take Over Android, Business Insider

Content Marketing

How to Build a Content Calendar (Plus a Free Template for 2014), Convince and Convert
How to Keep Infographics from Ruining Your Visual Content: 8 Rules, contentmarketinginstitute.com
The Case For Continually Updated Content – Revisited, themeld.co.uk

Conversion Optimization

12 Game-Changing A/B Testing Tips for 2014, visualwebsiteoptimizer.com
4 Simple Tips That Doubled Our Conversion Rate, www.usertesting.com

Copywriting, Design & Usability

13 major UX flaws on social media sites, econsultancy.com
The “U” in UX is for Unique, usabilitygeek.com
Website Review – How To Get More Email Optins, ConversionXL

Display & Contextual Advertising

AdWords Display Network: You’re Doing It Wrong, Luna Metrics

Domaining

gTLD market passes 150 million names, DomainIncite
New gTLD launches: registrar coverage at less than 40% of the market, DomainIncite

E-Commerce

15 Hazards That Will Cripple Your E-Commerce Site’s Load Time, KISS Metrics
20 million and counting: A new estimate for Amazon Prime membership, Internet Retailer
6 Ways to Use Instagram Direct for eCommerce Marketing, Small Business Trends
Reviewing Ecommerce KPIs for the New Year, Practical E-Commerce
E-retailers trudge through extreme weather, Internet Retailer

General Internet Marketing

Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing, Unbounce

Internet Marketing Industry

The Account Manager’s Guide to Effective Communication & Client Retention, seogadget.com

Other Items

Yelp’s Year in Review(s), Yelp Official Blog

Social Media

Annual Report – How Delicious was your 2013?, Delicious Blog
If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk, Nieman Journalism Lab
9 Ways to Get More Twitter Followers (Ethically), The Next Web
Facebook Adds ‘Create Post’ Button To Pages, All Facebook
Six Business Lessons From Global Twitter Stars, Koozai
Social Media Content Pitch #Fail! Avoiding Arrogance & How To Humbly Ping Others, www.aimclearblog.com
Social Media is the New Marketing, Exact Target
Things NOT to Do on Social Media in 2014, authoritylabs.com

Video

Vimeo speeds its online videos, goes HTML5 by default, CNET News

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.