Marketing Day: January 9, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Adios, Sponsored Stories: Facebook To Sunset The Problematic Ad Type In April
  In an announcement to developers, Facebook said it will be sunsetting sponsored stories. Domain and open graph sponsored stories are no longer allowed and any existing ones will cease to be delivered after April 9th. Facebook wrote: Facebook will sunset the creation of sponsored stories Page post and page like ads already automatically have the […]
• Old Guard Industries Now Driving Growth In B2B Online Advertising
  For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in the B2B sector. While software and technology companies have been on the leading edge of adopting new marketing and advertising technologies, the financial services and manufacturing industries caught up last year. That’s according to new […]
• Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates
  More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting […]
• Google Faces Maximum Privacy Fine, Public Shaming In France
  With the NSA spying scandal and a brewing transatlantic privacy dispute in the background, Google was given the maximum fine, 150,000 euros (roughly $203,000), for violating French privacy rules with its “unified” privacy policy. The French privacy authority, the National Commission for Computing and Civil Liberties (CNIL), previously gave Google three months to change and “fix” its privacy […]
• Take Control Of Your Visitors’ Eyes
  Learn how to use images and copy to control your visitors’ attention. Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions that correspond directly to the bottom line of the companies that use […]
• What 2014 Holds For Mobile Marketing: 5 Predictions
  It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month’s column, I am delivering a few of my own. If you want to look at last […]
• Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support
  The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for their “Buffer for Business” tool. Buffer has risen to popularity by providing simple scheduling tools and widgets, most of which are offered at no cost. In summer of 2012, Buffer beefed up its service with […]
• 5 Social Media Trends To Kill In 2014
  The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and misunderstandings and start with a clean slate. It’s also a great time to get rid of a bad habit, like smoking or swearing. We could stand a little […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search Marketing Expo – SMX West Early Bird Rates Expire Soon – Register Now!
• Google Preps “Hotel View” Interior 360 Imagery
• Google PLAs May Be Bigger And Better Than You Think
• The Bing Dilemma: What To Do With The Little Search Engine That Can’t
• Simone De Beauvoir Google Logo Has Come To Stay In A Number Of Countries, Just Not The US

Online Marketing News From Around The Web:

Analytics

• E-commerce Beginners Guide – Part 1: Metrics, www.clixmarketing.com
• Euclid Makes Indoor Analytics Free, Screenwerk
• How to Set Up Google Analytics Content Grouping, cutroni.com
• The Dirtiest Word in Analytics Is Interesting, Web Analytics Demystified

Blogs & Blogging

• Inside a Blogger Outreach Campaign That Works, Contently
• The Company Blog – Why You Should Participate, 3Q Digital

Business Issues

• Twitter Taps Groupon Exec for Lead HR Role, recode.net
• Apple, Samsung Plan Patent Settlement Talks – WSJ.com, Wall Street Journal
• Google Data Chief Says ‘Flawed’ EU Privacy Law Is Dead, Bloomberg
• Google’s master plan for Android: More Internet users paying $6.30 a pop, www.techrepublic.com
• Pintrips Files A Motion To Dismiss Pinterest’s Trademark Suit, Says ‘Pin’ Is Too Generic, TechCrunch
• The Curious Case Of Yahoo’s App Reviews, Buzzfeed
• Why Google Seems Wired and IBM Seems Tired, www.thestreet.com
• Yahoo users drop email scanning allegations, www.zdnet.com

Content Marketing

• What You SHOULD Make Content Marketing Mean In 2014, www.searchenginepeople.com

Conversion Optimization

• Are Excessively Positive Customer Reviews Hurting Your Conversion Rates? [Study], Unbounce
• Conversion Copywriting Hacks for 2014, copyhackers.com
• How to Become a Better Conversion Copywriter in 2014 – Tips From the Trenches, contentverve.com

Display & Contextual Advertising

• Facebook Retargeting in Brazil: One to Watch in 2014, fbppc.com
• Everything You Need to Know About Facebook Video Ads, fbppc.com

Domaining

• 39 end user domain name buyers including Lowe’s and Experian, Domain Name Wire
• Preparing for New gTLDs (for Domain Investors), DomainInvesting.com

E-Commerce

• The Grand Experiment Goes Live: Overstock.com Is Now Accepting Bitcoins, Wired

Email Marketing

• 42% of marketers never use responsive design in emails: stats, econsultancy.com

General Internet Marketing

• 2014: The next chapter in the revolution of digital, community.advertising.microsoft.com
• New Year, New Plan – Update Your E-Marketing Plan, www.bing.com

Internet Marketing Industry

• European Commission Clears Publicis, Omnicom Merger, Ad Age
• With Revenue Now In The Millions, Piqora Prepares A “Content Management System” For The Visual Web, TechCrunch

Mobile/Local Marketing

• 21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility, www.localvisibilitysystem.com
• Apple’s App Store Breaks Records, But Google Play Is Catching Up, ReadWrite
• Exclusive: How consumers interact with 20 top shopping apps, Internet Retailer

Other Items

• Yahoo malware turned European computers into bitcoin slaves, www.theguardian.com

Social Media

• 14 Ways to Get More Likes on Instagram, nitrogr.am
• 6 Social Media Marketing Strategies to Improve Your Efforts in 2014, www.wordstream.com
• Am I a narcissist because I tweet too much?, www.dailydot.com
• Dealing with Negative Comments in Social Media, blog.score.org
• Facebook’s Clever Way of Testing on Mobile, recode.net
• How to Create Gravity-Defying Social Marketing with Marketing Automation, blog.marketo.com
• How UFC Is Throwing Big Blows On Social Media, Online Marketing Blog
• Reach the people you know more easily, Official Gmail Blog
• The evolution of memes on Facebook, Facebook
• Wearable Technology and Social Media Part 1: Google Glass, blog.hootsuite.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.