Marketing Day: July 18, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Has $14 Billion Quarter But Misses Earnings Estimates Google reported its second quarter revenues today. Total consolidated revenues (including Motorola) were $14.11 billion. That represents a 19 percent increase vs. […]
Matt McGee on July 18, 2013 at 5:02 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google Has $14 Billion Quarter But Misses Earnings Estimates
Google reported its second quarter revenues today. Total consolidated revenues (including Motorola) were $14.11 billion. That represents a 19 percent increase vs. last quarter. By most analyst estimates, which were extremely bullish, this was a miss. Here are the highlights by category: Google revenues: $13.11 billion, a 20 percent increase over Q2 2012 Google-owned sites: […] - Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]
In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third […] - Gigya: Only 2 Percent Of Social Sharing Happens On Google+
Despite a reportedly growing user base, Google+ isn’t popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That’s a fraction of the sharing that took place on Facebook, Twitter and even […] - South Korea Drops Antitrust Investigation Against Google
In early 2011, South Korean search and portal providers NHN Corp. and Daum Communications filed antitrust complaints with the South Korean equivalent of the US Fair Trade Commission against Google. Both companies claimed that Google had blocked them from putting their search apps on Android phones in South Korea. Today, it was reported (via NextWeb) that Google has been […] - 2013: The Year In Google SEO So Far
In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was […] - Mobile US & UK Facebook Users Jumped Roughly 20% In June, Mobile Ads Now 30% Of All Revenue
What was once a weak spot in Facebook’s strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off. Reuters reported […] - Measuring Brand Perception & Strength With “This Is Not Spam”
Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it traditionally relies on tactics like surveys. However, marketers now have everything they need to measure brand perception using email marketing analytics. Specifically the rate that users indicate “this is spam” (TIS) or “this is not […] - Adobe Social Adds Instagram, Flickr & Foursquare Support Among New Features
Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon. It’s in limited beta now with wider availability expected before […] - Yahoo Buys Mobile Ad Tech, Now What About Reach?
After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel
- Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
- Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
- Does Weather Affect Site Traffic & SEM Performance?
- A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
- Maximizing The Synergy Of Paid Search & Social
- Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
Online Marketing News From Around The Web:
Analytics
- Actionable Ideas For Custom Variables in Google Analytics, www.searchenginepeople.com
- Advanced Analytics Tools’ Usage Limited, Despite Hype, slashdot.org
- Big Data: It Doesn’t Mean What You Think It Means, blog.marketo.com
- Future-Proof Your Google Analytics Implementation with Google Tag Manager, SwellPath
- Interpreting Analytics – Four Key Things to Remember, www.sitelogicmarketing.com
Blogs & Blogging
- How to Make the Switch Between Monetizing with Ad Network to Selling Ads Directly on Your Blog, ProBlogger
Business Issues
- Facebook brings on bug-catching techies to improve its mobile platform, CNET
- Tech Firms Call for More NSA Transparency, All Things D
- Trends in HR: How Silicon Valley companies compete in hiring top talent, www.zdnet.com
- Welcoming SeatMe to Yelp!, Yelp Official Blog
- Yahoo Acquisition #19 for Mayer: Beijing’s Ztelic, Wall Street Journal
Content Marketing
- Your Website is Dead…, www.covario.com
- 3 Quick Ways to Improve Your Content Marketing Efforts, www.quicksprout.com
- Three Types of Smarter Content…, www.covario.com
Conversion Optimization
- Best Practices in Conversion Rate Optimization Debunked, Unbounce
- How to Get Started with Conversion Rate Optimization, www.poweredbysearch.com
Copywriting, Design & Usability
- Latest Web Design Trend: Infinite Scrolling, www.designknock.com
- What designers need to know about Google Glass, www.creativebloq.com
Ecommerce
- From clipping to clicking – new research looks at the future of coupons, googlecommerce.blogspot.com
General Internet Marketing
- 5 Quick Things You Can Do This Week to Fix Your Marketing, Copyblogger
- How to Ditch Marketing And Make Friends, blogs.hbr.org
- Marc Benioff: A Brand is Not Just a Logo – It’s Your Most Important Asset, Salesforce
Internet Marketing Industry
- E-Nor Opens Texas-Based Office and Welcomes Patricia Hinojos, www.e-nor.com
- Offerpop Launches App for ExactTarget HubExchange, PR Web
- Study Shows Marketing Analytics Positions in Demand for 2013, loyalty360.org
Mobile/Local Marketing
- AdMob SDK v6.5.0 for iOS Now Available, googleadsdeveloper.blogspot.com
- Clever Hacks Give Google Glass Many Unintended Powers, www.npr.org
- Google Glass QR code exploit quietly patched, androidcommunity.com
- Google Glass: Camera-Embedded Eyeglasses Change Entertainment, Privacy, variety.com
- A New Glass OS That Google Can’t Control, Business Insider
- “Everybody has got a smartphone”, www.asymco.com
- Mobile App Marketing, App Retention, and Building Real Customer Relationships, moz.com
- Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry, TechCrunch
- The Glass Backlash, Wired
Reputation Management
- Managing brand reputation in the age of Twitter, The Guardian
Social Media
- Hashtags Become Even MORE Important On Twitter, bundlepost.wordpress.com
- Twitter’s Mobile Update Can Keep Your Eyes Safe From Porn Tweets, All Things D
- 26 social stats from 2013 you should know (and use for your next presentation), sarahsfav.es
- A year on, how do the top 10 UK retailers use Pinterest?, eConsultancy
- Don’t Waste Time – Use Twitter More Effectively with these Handy Shortcuts, Social Bakers
- How To Get The Most Out Of Google+ Today, ReadWrite
- Reddit Spiffs Up Its Front Page, Demoting Controversial Parts As It Goes, ReadWrite
- Social Media monitoring tools, www.itbusiness.ca
- Syncapse Report: How Brand Marketers Use Facebook’s Hashtags, www.cmswire.com
- The lie of the LinkedIn endorsement and recommendation, www.arikhanson.com
- [Interview Series] What Does Social ROI Mean To You: Andy Karuza, simplymeasured.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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