Marketing Day: July 2, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Toss All The Text You’d Like On Facebook Covers, The 20% Rule Has Been Lifted A longstanding anti-text-heavy term has been lifted from the Facebook Page terms. Dubbed the 20% rule, […]
Matt McGee on July 2, 2013 at 5:01 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Toss All The Text You’d Like On Facebook Covers, The 20% Rule Has Been Lifted
A longstanding anti-text-heavy term has been lifted from the Facebook Page terms. Dubbed the 20% rule, Pages were forbidden from using more than 20% text across their Facebook Page covers. This was one of the only changes that were maintained in the large Page cover shifts that occurred this March. New Page Terms of Service were […] - Enterprise PPC Campaign Management Tools 2013: A Marketer’s Guide
Anyone managing a large-scale paid search campaign recognizes the value of tools, whether it’s just using Excel or licensing a more sophisticated PPC campaign management tool. - Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search
A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. According to the report, email accounted for only .88 percent of online customers acquired in 2009, but that number grew to 6.84 percent by Q2 2013. […] - 5 Steps For Optimizing Your LinkedIn Company Page
With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just […] - Yahoo Launches Unified Top Bar Navigation Across Most Properties
Yahoo has officially launched its unified top bar across most, if not all, of their priorities. Yahoo began modernizing its look in February, part of Marissa Mayer’s new goals for the company, and included in that was to give Yahoo a more unified top navigation bar across its many properties. Yahoo started widely testing this […] - Is The Art Of Paid Search Marketing Dead?
If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the early days of our old agency. Maybe I am just getting sentimental in my old age, but I found myself reminiscing once again this past week as I […] - Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics
Welcome to this quarter’s report on Fake Social followers. BarracudaLabs dove headfirst into the world of paying for perceived social popularity. Verdict: The fake follower economy is still flourishing and is still the scourge of social media. The study showed that not only is the fake follower economy flourishing, but it is in fact growing. Compared […] - CityGrid Lays Off Most Of Staff, Vows To “Streamline”
CityGrid is IAC’s main local property (along with HomeAdvisor, the former ServiceMagic). IAC says CityGrid has 1.5 million local advertisers (most through third-party partners), 15 million local business profiles and more than 350 Web and mobile publisher and ad network partners. The division also houses Urbanspoon, InsiderPages and pay-per-call platform Felix (acquired from Yext). Today, […] - Google Book Scanning Class Action Likely To Disappear
It’s probably safe to say that Google’s entire business is built on the legal foundation of Fair Use. Fair Use is a copyright exception that allows certain parties to reproduce a copyrighted work without paying royalties to the owner. And, Fair Use may represent a complete defense for Google in its long-running court battle with […] - Google Tells Congress: We’re Not Changing Our Privacy Policy For Google Glass
Google says it has no plans to change its company-wide privacy policy for the eventual public launch of Google Glass. That’s one of the discoveries in a four-page letter dated June 7th that Google sent to Congressman Joe Barton, co-chair of the bipartisan Congressional Privacy Caucus — the group that sent Google a letter back […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Alerts Drops RSS Delivery Option
- Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House
- Local Businesses Need To Expand & Refine Advertising Approach
- Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration
- Google Testing Larger News Photos In Search Results
- 11 Things We Should Never Ever Do In Link Building Again
- Want To Speak @ SMX East? Here’s How
- Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay
- 2013 Search Awards Comes To The US With Nominations Open Through July 19
Online Marketing News From Around The Web:
Analytics
- Facebook Metrics Defined: Reach, simplymeasured.com
- How Universal Analytics will drive strategic insights., cutroni.com
- It’s My Data + I’ll Buy If I Want to: Advice for Brands in the Age of Emancipated Data, www.cmswire.com
Blogs & Blogging
- A final farewell, googlereader.blogspot.com
- If Bloggers Want to Be Seen as Professionals They Can’t Write Posts Like This, kommein.com
- On Feedly’s biggest day ever, apologies abound, PR Daily
- The Definitive Guide to WordPress Security, moz.com
- Top Five Ways To Make Money From Blogging, www.youappi.com
Business Issues
- Yahoo bets big on fantasy sports, acquires one-man startup Bignoggins, VentureBeat
- Apple World’s Most Respected Company? Apple loses top Barron’s ranking, bgr.com
- As Google Reader winds down, Feedly just keeps growing, GigaOM
- Facebook Is Experimenting With Becoming A Mobile Games Publisher, TechCrunch
- Instagram Video shows the right way to make a big product shift, VentureBeat
- Microsoft CEO Steve Ballmer’s Memo To Employees About Don Mattrick Leaving (MSFT), www.seattlepi.com
- Qwiki: Qwiki + Yahoo!, yahoo.tumblr.com
- Why Advertising Has Become Guerrilla Warfare, Wall Street Journal
Content Marketing
- 50 Tools to Jumpstart Your Content Marketing Efforts, KISS Metrics
- 7 Steps for Creating an Optimized Content Publishing Schedule, Online Marketing Blog
- Building your brand with content marketing, eConsultancy
- Eight Reasons Infographics Are Overrated, Spin Sucks
- How Much Does Content Marketing Cost?, www.verticalmeasures.com
Copywriting, Design & Usability
- The Power of Simple Writing, www.jeffbullas.com
- Why Brands Really Lose When They Underpay Writers, Contently
Display & Contextual Advertising
- Facebook Retargeting – PPC Chat Streamcap, ppcchat.co
- Huge Drop In Google AdSense CTR & Earnings Reported, Search Engine Roundtable
Domaining
- Ingenious? Network Solution offers Expiration Protection., Domain Name Wire
Ecommerce
- 70% of people abandon online baskets prior to purchase, www.thedrum.com
Email Marketing
- A global tour of holiday e-mails, Internet Retailer
General Internet Marketing
- 18 Ways You’re Ruining Your Marketing Campaign, www.portent.com
- 3 Modern Marketing Mistakes and How to Fix Them, Copyblogger
- Behavioral Marketing Delivers, MediaPost
Internet Marketing Industry
Mobile/Local Marketing
- Glass Labs Features in XE7 Update, www.glassxe.com
- Report: 160 billion apps to be downloaded on mobile devices in 2017, www.insidemobileapps.com
Other Items
- 1 in 5 phishing attacks target banks and financial organisations, news.asiaone.com
- Opera’s Chromium-Based Browser for Windows and Mac Exits Beta, thenextweb.com
- PubSubHubbub, Feeds, and the Feed API, googledevelopers.blogspot.com
Reputation Management
- Reputation management advice from our Founding Fathers, www.trackur.com
Social Media
- Bite-sized videos challenge brands to nail engagement fast, blog.bazaarvoice.com
- Effective Optimization for Pinterest, Search Engine Journal
- Facebook post engagement, fbppc.com
- Facebook Testing New Login Page?, All Facebook
- Social MEDogIA Explained, Avalaunch Media
- Social Usage Involves More Platforms, More Often, eMarketer
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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